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Zippi Brand Identity

A complete profile of Zippi's visual system — colors, typography, components, and personality — extracted from https://www.zippi.com.br. Built for designers, agents, and AI tools.

Download JSON

Primary

#FFD631

Accent

#FFD631

Body Font

Poppins

Heading

Poppins

Color Palette

Brand palette extracted from https://www.zippi.com.br.

primary

#FFD631

rgb(255, 214, 49)

secondary

#F2EAE1

rgb(242, 234, 225)

accent

#FFD631

rgb(255, 214, 49)

background

#F2EAE1

rgb(242, 234, 225)

textPrimary

#4C2C3A

rgb(76, 44, 58)

link

#4C2C3A

rgb(76, 44, 58)

Typography

Each font links to its Google Fonts page where available.

primary

Poppins

Poppins Google Fonts →

heading

Poppins

Poppins Google Fonts →

Times New Roman

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Zippi's actual button styles.

input

background #FFFFFF textColor #4C2C3A borderColor null borderRadius 0px shadow none

buttonPrimary

background #FFD631 textColor #4C2C3A borderRadius 8px shadow none

buttonSecondary

background #F2EAE1 textColor #C0B1AF borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: small business owners

Zippi Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: dogse5ykz0s5t.cloudfront.net

Source: zippi.com.br

Image: dogse5ykz0s5t.cloudfront.net

Source: zippi.com.br

Image: dogse5ykz0s5t.cloudfront.net

Source: zippi.com.br

Image: zippi.com.br

Source: zippi.com.br

Image: zippi.com.br

Source: zippi.com.br

Image: dogse5ykz0s5t.cloudfront.net

Source: zippi.com.br

Frequently Asked Questions

What is Zippi's primary brand color?

Zippi's primary brand color is #FFD631. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Zippi use?

Zippi uses Poppins as the primary typeface across body and headings.

Does Zippi use a light or dark theme?

Zippi's primary site uses a light color scheme, with a background of #F2EAE1.

Where can I find Zippi's logo?

Zippi's logo is available directly on their site (https://www.zippi.com.br). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.zippi.com.br using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Zippi.

Methodology

Brand data on this page was extracted from https://www.zippi.com.br on 2026-04-26 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Zippi.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/zippi.json GET /branding/zippi/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    },
    {
      "family": "Open Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FFD631",
    "secondary": "#F2EAE1",
    "accent": "#FFD631",
    "background": "#F2EAE1",
    "textPrimary": "#4C2C3A",
    "link": "#4C2C3A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Times New Roman"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "64px",
      "body": "64px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#4C2C3A",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFD631",
      "textColor": "#4C2C3A",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F2EAE1",
      "textColor": "#C0B1AF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2255%22%20height%3D%2232%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M48.643%2026.179V1.131S53.987.083%2054.4%200v26.746l-5.757-.567Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20214%2C%2049)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M46.532%205.455c0-1.43-.344-2.47-.995-3.005-.47-.387-1.092-.503-1.847-.347-.86.174-9.897%201.947-10.889%202.138V32l5.137-.511v-6.367l5.184.51c1.056.111%201.841-.083%202.403-.594.691-.629%201.027-1.745%201.027-3.413-.004-2.397-.02-13.823-.02-16.17Zm-5.314%2014.156c-.08.078-.239.113-.413.113l-2.866-.068V8.357l2.877-.37c.161-.02.282.008.37.086.11.097.158.262.158.534%200%201.831.004%203.547.008%205.206.004%201.658.008%203.374.008%205.205%200%20.28-.024.478-.142.593ZM28.167%205.152c.853-.178%201.533-.064%202.02.336.537.442.822%201.234.821%202.293v13.111c0%201.247-.278%202.106-.85%202.627-.565.514-1.409.705-2.58.583l-4.31-.425v5.085l-4.528.45V7.002c1.962-.383%208.613-1.687%209.427-1.851Zm-1.938%2014.113c.102-.1.123-.254.123-.471l-.001-8.381c0-.206-.044-.34-.137-.423-.087-.078-.216-.105-.39-.081l-2.555.332v9.075l.073.002c.41.013.827.021%201.23.03.401.007.817.015%201.225.028h.05c.185%200%20.304-.034.382-.111Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20214%2C%2049)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M12.347%208.26v14.342l4.5.443V7.375c-.361.073-3.646.718-4.5.885ZM5.9%2018.917s4.216-8.198%205.333-10.445c-1.237.245-10.008%201.972-10.42%202.053-.253.896-.51%201.79-.766%202.658.795-.105%204.863-.618%204.863-.618-1.484%202.99-3.167%206.116-4.91%208.82.914.092%2010.39%201.03%2010.39%201.03.209-.908.69-3.066.759-3.377-1.139-.024-5.249-.121-5.249-.121Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20214%2C%2049)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://zippi.com.br/apple-touch-icon.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Zippi'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Pedir meu crédito",
      "reasoning": "Button #1 has a vibrant background color (#FFD631) and action-oriented text ('Pedir meu crédito'), making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Continuar",
      "reasoning": "Button #0 has a more muted background color (#F2EAE1) and less prominent text ('Continuar'), making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "small business owners"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Zippi'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Zippi Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Zippi Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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