Zyper Brand Identity
A complete profile of Zyper's visual system — colors, typography, components, and personality — extracted from https://zyper.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://zyper.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Zyper's actual button styles.
Brand Personality
Zyper Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Zyper's primary brand color?
Zyper's primary brand color is #1A8917. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Zyper use?
Zyper uses Helvetica Neue for body text and Sohne for headings. Fonts were detected on https://zyper.com/ as part of their live design system.
Does Zyper use a light or dark theme?
Zyper's primary site uses a light color scheme, with a background of #EBEBEB.
How was this brand profile generated?
This profile was extracted from https://zyper.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Zyper.
Methodology
Brand data on this page was extracted from https://zyper.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Zyper.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Helvetica Neue",
"role": "body"
},
{
"family": "Arial",
"role": "body"
},
{
"family": "Sohne",
"role": "heading"
},
{
"family": "Helvetica",
"role": "body"
},
{
"family": "Roboto",
"role": "body"
}
],
"colors": {
"primary": "#1A8917",
"secondary": "#156D12",
"accent": "#1A8917",
"background": "#EBEBEB",
"textPrimary": "#000000",
"link": "#1A73E8"
},
"typography": {
"fontFamilies": {
"primary": "Helvetica Neue",
"heading": "Sohne"
},
"fontStacks": {
"heading": [
"Times New Roman"
],
"body": [
"Times New Roman"
],
"paragraph": [
"Sohne",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "16px",
"h2": "18px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"input": {
"background": "#F2F2F2",
"textColor": "#000000",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#1A8917",
"textColor": "#FFFFFF",
"borderColor": "#1A8917",
"borderRadius": "1287px",
"borderRadiusCorners": {
"topLeft": "1287px",
"topRight": "1287px",
"bottomRight": "1287px",
"bottomLeft": "1287px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "transparent",
"textColor": "#000000",
"borderColor": "#242424",
"borderRadius": "19px",
"borderRadiusCorners": {
"topLeft": "19px",
"topRight": "19px",
"bottomRight": "19px",
"bottomLeft": "19px"
},
"shadow": "none"
}
},
"images": {
"favicon": "https://miro.medium.com/v2/5d8de952517e8160e40ef9841c781cdc14a5db313057fa3c3de41c6f5b494b19",
"ogImage": "https://miro.medium.com/v2/resize:fit:1200/1*HQcL_nBL6anrE97d4F_eYw.jpeg"
},
"__llm_logo_reasoning": {
"selectedIndex": -1,
"reasoning": "Neither logo candidate is suitable as the main brand logo for Medium. Candidate #0 is not in the header and Candidate #1 is too small and not representative of the Medium brand.",
"confidence": 0.3,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "Sign up",
"reasoning": "Button #2 with the text 'Sign up' uses the vibrant brand color #1A8917, making it the most prominent and action-oriented CTA on the page."
},
"secondary": {
"index": 5,
"text": "Follow",
"reasoning": "Button #5 with the text 'Follow' has a transparent background, making it a suitable secondary action that does not compete with the primary button's vibrant color."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy individuals and communities"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": -1,
"selectedLogoReasoning": "Neither logo candidate is suitable as the main brand logo for Medium. Candidate #0 is not in the header and Candidate #1 is too small and not representative of the Medium brand.",
"confidence": 0.3
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}