Home · Branding · 1X

1X Brand Identity

A complete profile of 1X's visual system — colors, typography, components, and personality — extracted from https://www.1x.tech/. Built for designers, agents, and AI tools.

Download JSON

Primary

#9CA3AF

Accent

#0A0A0A

Body Font

ABCDiatype

Heading

ABCDiatypeMedium

Color Palette

Brand palette extracted from https://www.1x.tech/.

primary

#9CA3AF

rgb(156, 163, 175)

accent

#0A0A0A

rgb(10, 10, 10)

background

#222222

rgb(34, 34, 34)

textPrimary

#222222

rgb(34, 34, 34)

link

#9CA3AF

rgb(156, 163, 175)

Typography

Each font links to its Google Fonts page where available.

primary

ABCDiatype

ABCDiatype Google Fonts →

heading

ABCDiatypeMedium

ABCDiatypeMedium Google Fonts →

ABCDiatype, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using 1X's actual button styles.

input

background transparent textColor #F8F8F8 borderColor null borderRadius 0px shadow none

buttonPrimary

background #0A0A0A textColor #FFFFFF borderRadius 9999px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy consumers interested in home robotics

1X Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: cdn.sanity.io

Source: 1x.tech

Image: cdn.sanity.io

Source: 1x.tech

Image: 1x.tech

Source: 1x.tech

Image: 1x.tech

Source: 1x.tech

Image: cdn.sanity.io

Source: 1x.tech

Image: 1x.tech

Source: 1x.tech

Frequently Asked Questions

What is 1X's primary brand color?

1X's primary brand color is #9CA3AF. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does 1X use?

1X uses #0A0A0A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does 1X use?

1X uses ABCDiatype for body text and ABCDiatypeMedium for headings. Fonts were detected on https://www.1x.tech/ as part of their live design system.

Does 1X use a light or dark theme?

1X's primary site uses a light color scheme, with a background of #222222.

Where can I find 1X's logo?

1X's logo is available directly on their site (https://www.1x.tech/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.1x.tech/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by 1X.

Methodology

Brand data on this page was extracted from https://www.1x.tech/ on 2026-04-26 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by 1X.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/1x.json GET /branding/1x/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ABCDiatype",
      "role": "body"
    },
    {
      "family": "ABCDiatypeMedium",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "accent": "#0A0A0A",
    "background": "#222222",
    "textPrimary": "#222222",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ABCDiatype",
      "heading": "ABCDiatypeMedium"
    },
    "fontStacks": {
      "heading": [
        "ABCDiatype",
        "sans-serif"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ABCDiatype",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "44px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#F8F8F8",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0A0A0A",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22w-%5B28px%5D%20h-%5B20px%5D%20transition-opacity%20duration-300%20opacity-0%20opacity-0%20absolute%20z-%5B2%5D%20inset-0%20!opacity-100%22%20width%3D%2226%22%20height%3D%2216%22%20viewBox%3D%220%200%2026%2016%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M25.699%2015.1299C25.6859%2015.5128%2025.5403%2015.7825%2025.248%2015.9137C24.8209%2016.1058%2024.5071%2015.8624%2024.2196%2015.5713C22.9454%2014.2756%2021.6724%2012.98%2020.3934%2011.689C18.574%209.85052%2017.3606%209.84217%2015.5627%2011.6556C14.3135%2012.9155%2013.0679%2014.1778%2011.8236%2015.4413C11.4501%2015.8207%2011.0421%2016.274%2010.51%2015.7884C9.923%2015.2528%2010.3573%2014.7922%2010.7725%2014.3723C12.2328%2012.8952%2013.6597%2011.386%2015.1534%209.94358C16.7343%208.41525%2018.8723%208.25538%2020.4316%209.67037C22.1604%2011.2381%2023.7448%2012.9621%2025.3829%2014.6264C25.5284%2014.7743%2025.6083%2014.9843%2025.6978%2015.1299H25.699Z%22%20fill%3D%22%2341403C%22%20style%3D%22fill%3A%20rgb(65%2C%2064%2C%2060)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M17.9015%207.21649C16.8504%207.22842%2015.9508%206.85022%2015.2147%206.11648C13.715%204.62036%2012.2308%203.10993%2010.7407%201.60427C10.3625%201.2213%209.95442%200.781053%2010.4328%200.276382C10.9888%20-0.311803%2011.4362%200.170199%2011.8419%200.580616C13.1769%201.93476%2014.4965%203.3056%2015.8506%204.64065C17.2536%206.02342%2018.6543%206.027%2020.0514%204.65258C21.3769%203.34974%2022.6618%202.00634%2023.973%200.689186C24.387%200.272803%2024.8273%20-0.370264%2025.4668%200.27161C26.0263%200.834741%2025.4859%201.28453%2025.0933%201.68302C23.6688%203.13141%2022.2383%204.57383%2020.809%206.01745C20.0108%206.82397%2019.054%207.25706%2017.9015%207.2153V7.21649Z%22%20fill%3D%22%2341403C%22%20style%3D%22fill%3A%20rgb(65%2C%2064%2C%2060)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M7.46868%202.38692C7.47703%203.1648%207.48419%203.93911%207.2933%204.70506C6.91032%206.24532%205.94751%207.16637%204.381%207.46822C3.26071%207.68297%202.12967%207.57917%201.00222%207.5911C0.478458%207.59468%200.00480805%207.42169%203.57557e-05%206.81919C-0.00473654%206.19998%200.468914%206.07829%200.997445%206.08187C1.77891%206.08783%202.56276%206.1105%203.34184%206.07351C4.9501%205.99716%205.89143%205.04151%205.94751%203.4404C5.97614%202.62076%205.95944%201.79992%205.95347%200.97909C5.9499%200.42789%206.15868%200.0127%206.75761%200.0425268C7.27779%200.0675813%207.46271%200.476806%207.46629%200.96C7.46987%201.43484%207.46629%201.90969%207.46629%202.38453L7.46868%202.38692Z%22%20fill%3D%22%2341403C%22%20style%3D%22fill%3A%20rgb(65%2C%2064%2C%2060)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M5.95483%2012.205C5.95483%2011.2577%205.95483%2010.3104%205.95483%209.36312C5.95483%208.88589%206.09204%208.47666%206.63727%208.44206C7.26006%208.4015%207.46169%208.83936%207.46527%209.36431C7.4772%2011.2589%207.47839%2013.1535%207.46527%2015.0469C7.46169%2015.5707%207.25648%2016.0121%206.63727%2015.9704C6.0992%2015.9346%205.95483%2015.5253%205.95603%2015.0457C5.95961%2014.0984%205.95603%2013.1511%205.95603%2012.2038L5.95483%2012.205Z%22%20fill%3D%22%2341403C%22%20style%3D%22fill%3A%20rgb(65%2C%2064%2C%2060)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.1x.tech/apple-touch-icon.png",
    "ogImage": "https://cdn.sanity.io/images/qka6yvsc/production/fdda789a2e7c6caa9a798dd920b8a0acb254ea9d-1200x630.jpg?fit=max&auto=format",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, and links to the homepage, which aligns with the brand '1X'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Order",
      "reasoning": "The button labeled 'Order' is the only button available and uses a dark background with white text, making it stand out as the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be identified."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy consumers interested in home robotics"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, and links to the homepage, which aligns with the brand '1X'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

1X Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

1X Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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