Adaptive ML Brand Identity
A complete profile of Adaptive ML's visual system — colors, typography, components, and personality — extracted from https://www.adaptive-ml.com/. Built for designers, agents, and AI tools.
Primary
#1863DC
Accent
#0056A7
Body Font
Diatype
Heading
Diatype
Color Palette
Brand palette extracted from https://www.adaptive-ml.com/.
Typography
Each font links to its Google Fonts page where available.
primary
Diatype
heading
Diatype
Diatype, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Adaptive ML's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: business professionals and tech enthusiasts
Adaptive ML Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Adaptive ML's primary brand color?
Adaptive ML's primary brand color is #1863DC. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Adaptive ML use?
Adaptive ML uses #0056A7 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Adaptive ML use?
Adaptive ML uses Diatype as the primary typeface across body and headings.
Does Adaptive ML use a light or dark theme?
Adaptive ML's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Adaptive ML's logo?
Adaptive ML's logo is available directly on their site (https://www.adaptive-ml.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.adaptive-ml.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Adaptive ML.
Methodology
Brand data on this page was extracted from https://www.adaptive-ml.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Adaptive ML.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Diatype",
"role": "body"
},
{
"family": "Diatype Mono",
"role": "monospace"
}
],
"colors": {
"primary": "#1863DC",
"secondary": "#3898EC",
"accent": "#0056A7",
"background": "#FFFFFF",
"textPrimary": "#272421",
"link": "#0056A7"
},
"typography": {
"fontFamilies": {
"primary": "Diatype",
"heading": "Diatype"
},
"fontStacks": {
"heading": [
"Diatype",
"Arial",
"sans-serif"
],
"body": [
"Diatype",
"Arial",
"sans-serif"
],
"paragraph": [
"Diatype",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "18px",
"h2": "72px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"buttonPrimary": {
"background": "#272421",
"textColor": "#EDEBE8",
"borderColor": "#272421",
"borderRadius": "8.96px",
"borderRadiusCorners": {
"topLeft": "8.96px",
"topRight": "8.96px",
"bottomRight": "8.96px",
"bottomLeft": "8.96px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#EEEEED",
"textColor": "#272421",
"borderColor": "#EEEEED",
"borderRadius": "20px",
"borderRadiusCorners": {
"topLeft": "20px",
"topRight": "20px",
"bottomRight": "20px",
"bottomLeft": "20px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20177%2028%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M30.5356%2017.4919L36.431%200.744446H38.5134L44.7607%2018.3718C45.23%2019.6917%2045.7286%2020.3369%2047.1364%2020.4249L49.3655%2020.5422V22.478H37.5455V20.5422L39.452%2020.4249C40.9771%2020.3369%2041.7397%2019.9556%2041.2118%2018.3718L39.8919%2014.4709H33.7913L32.8234%2017.4919C32.1781%2019.457%2032.882%2020.3369%2034.3485%2020.4249L36.079%2020.5422V22.478H25.8135V20.5422L27.3386%2020.4249C29.2744%2020.2783%2029.8317%2019.457%2030.5356%2017.4919ZM34.4072%2012.6231H39.276L36.9589%205.64257H36.6656L34.4072%2012.6231ZM65.1401%2020.5716C64.1136%2020.5422%2063.9669%2020.3076%2063.9669%2019.2224V0.744457L57.3383%201.12575V2.97354L59.3328%203.0322C60.7113%203.06153%2061.1219%203.38416%2061.1219%204.88V9.92477H60.8286C59.9487%207.90099%2058.4529%206.72779%2056.1651%206.72779C52.5575%206.72779%2049.4192%209.69013%2049.4192%2014.8229C49.4192%2019.897%2052.2349%2022.918%2055.8132%2022.918C58.2182%2022.918%2060.066%2021.6275%2061.0339%2019.0757H61.3566V22.5954L67.2519%2022.478V20.6302L65.1401%2020.5716ZM56.6344%2020.8649C54.3467%2020.8649%2052.7628%2018.8998%2052.7628%2014.8522C52.7628%2010.746%2054.288%208.75156%2056.6637%208.75156C58.2769%208.75156%2059.5967%209.80745%2060.3887%2011.3326C60.9166%2012.3592%2061.0046%2013.6497%2061.0046%2014.8229C61.0046%2016.3774%2060.8286%2017.4919%2060.3007%2018.4598C59.4501%2019.9556%2058.3062%2020.8649%2056.6344%2020.8649ZM118.189%202.88555C118.189%204.05876%20119.069%204.93866%20120.271%204.93866C121.474%204.93866%20122.353%204.05876%20122.353%202.88555C122.353%201.71235%20121.474%200.832449%20120.271%200.832449C119.069%200.832449%20118.189%201.71235%20118.189%202.88555ZM115.637%2022.478H125.14V20.6302L123.233%2020.5716C122.207%2020.5422%20121.884%2020.3369%20121.884%2019.2811V6.81578L115.402%207.16774V9.01554L117.103%209.0742C118.482%209.13286%20118.893%209.42616%20118.893%2010.922V19.2811C118.893%2020.3369%20118.599%2020.5422%20117.543%2020.5716L115.637%2020.6302V22.478ZM156.02%2017.1106C155.697%2020.6302%20152.852%2022.918%20149.743%2022.918C145.725%2022.918%20142.323%2019.5744%20142.323%2014.8229C142.323%2010.2181%20145.813%206.72779%20149.362%206.72779C153.82%206.72779%20156.166%2010.5114%20156.166%2015.2042H145.696C145.754%2017.6092%20146.194%2019.2517%20147.074%2020.1316C147.807%2020.8355%20148.482%2021.1582%20149.86%2021.1582C152.148%2021.1582%20153.82%2019.3984%20154.201%2017.1106H156.02ZM149.362%208.42893C148.365%208.42893%20147.661%208.75156%20147.133%209.2795C146.341%2010.0714%20145.784%2011.5966%20145.696%2013.6497H152.647C152.617%2011.4499%20152.471%2010.0714%20151.679%209.2795C151.151%208.75156%20150.388%208.42893%20149.362%208.42893ZM139.245%2010.5407L134.435%2022.654H132.059L127.454%2010.5407C127.102%209.60213%20126.809%209.13285%20125.372%209.07419L123.993%209.01553V7.16773H133.35V9.01553L131.531%209.07419C130.71%209.10352%20130.329%209.39682%20130.739%2010.5407L133.672%2018.8704H133.966L137.163%2010.57C137.485%209.69012%20137.192%209.10352%20136.107%209.07419L134.582%209.01553V7.16773H142.501V9.01553L140.946%209.07419C140.008%209.10352%20139.626%209.60213%20139.245%2010.5407ZM108.106%201.88833V7.16774H113.942V9.10352H108.106V17.9612C108.106%2020.5422%20109.132%2020.9235%20110.54%2020.9235C112.652%2020.9235%20112.945%2019.5744%20112.945%2016.8173V15.0575H114.793V16.9346C114.793%2021.3635%20113.444%2022.918%20109.924%2022.918C106.492%2022.918%20105.114%2021.1288%20105.114%2017.9612V9.10352H102.093V7.49037C105.466%206.69845%20106.375%204.87999%20106.58%201.88833H108.106ZM93.3473%2027.0828V25.2351L91.3235%2025.1764C90.2969%2025.1471%2089.9743%2024.9418%2089.9743%2023.8859V20.0143H90.1796C91.0595%2021.8914%2092.5847%2022.918%2094.7551%2022.918C98.3627%2022.918%20101.589%2019.9556%20101.589%2014.8229C101.589%209.74878%2098.6853%206.72779%2095.1071%206.72779C92.79%206.72779%2091.0302%207.93032%2090.033%2010.2767H89.8277L89.681%206.81578L83.4924%207.16774V9.01553L85.1935%209.07419C86.572%209.13285%2086.9826%209.42615%2086.9826%2010.922V23.8859C86.9826%2024.9418%2086.6893%2025.1471%2085.6335%2025.1764L83.727%2025.2351V27.0828H93.3473ZM94.3445%208.75156C96.6322%208.75156%2098.216%2010.7753%2098.216%2014.8229C98.216%2018.9291%2096.6909%2020.8942%2094.3151%2020.8942C93.2593%2020.8942%2092.3794%2020.4543%2091.6754%2019.7503C90.6196%2018.6945%2090.033%2016.964%2090.033%2014.8229C90.033%2012.5938%2090.6782%2011.01%2091.6754%209.98342C92.4087%209.22084%2093.3473%208.75156%2094.3445%208.75156ZM84.3305%2018.0492C84.3305%2021.0409%2083.304%2022.918%2080.6936%2022.918C78.0539%2022.918%2077.3206%2021.5981%2077.3206%2019.8383V19.457H77.1153C76.1474%2021.5981%2074.3583%2022.918%2072.1585%2022.918C69.7828%2022.918%2067.847%2021.6275%2067.847%2019.2517C67.847%2016.4947%2069.3135%2015.5561%2073.8597%2013.855C74.3583%2013.6497%2076.0301%2013.0924%2077.174%2012.7404V11.2446C77.174%209.2795%2076.3234%208.57558%2074.153%208.57558C72.8624%208.57558%2071.6306%208.83955%2070.8093%209.5728C71.6013%2010.0128%2072.0999%2010.6287%2072.0999%2011.5379C72.0999%2012.5645%2071.3666%2013.4444%2070.1641%2013.4444C68.8736%2013.4444%2068.0816%2012.5351%2068.0816%2011.1566C68.0816%208.83955%2070.868%206.72779%2074.6516%206.72779C77.9659%206.72779%2080.1656%208.19429%2080.1656%2011.098V19.2811C80.1656%2020.5422%2080.5469%2020.8942%2081.1922%2020.8942C81.9548%2020.8942%2082.4827%2019.9263%2082.4827%2017.8146V16.7293H84.3305V18.0492ZM71.1026%2018.8411C71.1026%2020.3076%2072.0412%2020.8649%2073.1558%2020.8649C75.0035%2020.8649%2077.174%2018.5478%2077.174%2015.7321V14.207C76.4114%2014.5296%2075.5315%2014.8815%2075.0035%2015.0869C72.1292%2016.2014%2071.1026%2016.9933%2071.1026%2018.8411ZM171.646%200.744792H169.89V10.1304H176.366V8.64212H171.646V0.744792ZM157.353%200.744812H160.155L162.541%207.52927C162.658%207.87788%20162.738%208.16392%20162.783%208.38739C162.801%208.33376%20162.814%208.28012%20162.823%208.22649C162.85%208.11923%20162.877%208.00749%20162.903%207.89129C162.939%207.77509%20162.979%207.65442%20163.024%207.52927L165.317%200.744812H168.092V10.1304H166.403V3.81525C166.403%203.18954%20166.412%202.74261%20166.43%202.47445L163.855%2010.1304H161.71L158.988%202.47445C159.015%202.88563%20159.029%203.33256%20159.029%203.81525V10.1304H157.353V0.744812ZM14.8781%200.744812C15.5063%200.744812%2016.0868%201.07996%2016.4009%201.62401L18.5756%205.39058C18.8897%205.93464%2018.8897%206.60495%2018.5756%207.149L17.0123%209.85662C16.6095%2010.5543%2017.113%2011.4264%2017.9186%2011.4264H21.1128C21.741%2011.4264%2022.3215%2011.7616%2022.6356%2012.3056L24.8103%2016.0722C25.1244%2016.6163%2025.1244%2017.2866%2024.8103%2017.8306L22.6356%2021.5972C22.3215%2022.1413%2021.741%2022.4764%2021.1128%2022.4764H16.7635C16.1353%2022.4764%2015.5548%2022.1413%2015.2407%2021.5972L13.066%2017.8306C12.7519%2017.2866%2012.7519%2016.6163%2013.066%2016.0722L14.6293%2013.3646C15.0321%2012.6669%2014.5286%2011.7948%2013.7229%2011.7948L10.5288%2011.7948C9.90054%2011.7948%209.32005%2011.4596%209.00594%2010.9156L6.83129%207.149C6.51718%206.60495%206.51717%205.93464%206.83129%205.39059L9.00594%201.62401C9.32005%201.07996%209.90054%200.744812%2010.5288%200.744812H14.8781ZM5.77568%2011.3667C3.71225%2011.3667%201.80552%2012.4675%200.7738%2014.2545C-0.257933%2016.0415%20-0.257933%2018.2432%200.773799%2020.0302C1.80552%2021.8172%203.71225%2022.918%205.77569%2022.918C7.83912%2022.918%209.74585%2021.8172%2010.7776%2020.0302C11.8093%2018.2432%2011.8093%2016.0415%2010.7776%2014.2545C9.74585%2012.4675%207.83912%2011.3667%205.77568%2011.3667Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(39%2C%2036%2C%2033)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
"favicon": "https://cdn.prod.website-files.com/6750c47e14882ab5f2ffe035/6760430b1e7c24dd6339db15_favicon.png",
"ogImage": "https://cdn.prod.website-files.com/6750c47e14882ab5f2ffe035/68b031ed26762f84a33f6551_og-rd.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 7,
"reasoning": "Selected #7 because it is visible, located in the header, and links to the homepage, matching the brand 'Adaptive ML'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "book a demobook a demobook a demo\n\n\n\n\n.btn_gooey_wrap .btn_gooey_corners {\nmargin-top: -102.25px;\nma",
"reasoning": "Button #1 ('book a demo') is likely the primary CTA due to its action-oriented text and prominent placement. It uses a dark background color (#272421), which stands out against the light page background."
},
"secondary": {
"index": 6,
"text": "Education",
"reasoning": "Button #6 ('Education') is selected as secondary due to its lighter background color (#EEEEED), which contrasts with the primary button's dark color, and its less prominent action."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "business professionals and tech enthusiasts"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.95,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 7,
"selectedLogoReasoning": "Selected #7 because it is visible, located in the header, and links to the homepage, matching the brand 'Adaptive ML'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}