Alice & Bob Brand Identity

Color Palette

Brand palette extracted from https://alice-bob.com/.

Typography

Each font links to its Google Fonts page where available.

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Alice & Bob's actual button styles.

Brand Personality

Alice & Bob Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: alice-bob.com

Source: alice-bob.com

Image: alice-bob.com

Source: alice-bob.com

Image: alice-bob.com

Source: alice-bob.com

Image: alice-bob.com

Source: alice-bob.com

Image: alice-bob.com

Source: alice-bob.com

Image: alice-bob.com

Source: alice-bob.com

Frequently Asked Questions

Methodology

Brand data on this page was extracted from https://alice-bob.com/ on 2026-06-08 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Alice & Bob.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Rubik",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FAC500",
    "secondary": "#00B5C8",
    "accent": "#FAC500",
    "background": "#F1F1EE",
    "textPrimary": "#010102",
    "link": "#3D4955"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Rubik",
      "heading": "Rubik"
    },
    "fontStacks": {
      "heading": [
        "Rubik",
        "sans-serif"
      ],
      "body": [
        "Rubik",
        "sans-serif"
      ],
      "paragraph": [
        "Rubik",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "22.14px",
      "h2": "61.5px",
      "body": "27.06px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FAC500",
      "textColor": "#010102",
      "borderRadius": "6.14999px",
      "borderRadiusCorners": {
        "topLeft": "6.14999px",
        "topRight": "6.14999px",
        "bottomRight": "6.14999px",
        "bottomLeft": "6.14999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FAC500",
      "borderColor": "#FAC500",
      "borderRadius": "6.14999px",
      "borderRadiusCorners": {
        "topLeft": "6.14999px",
        "topRight": "6.14999px",
        "bottomRight": "6.14999px",
        "bottomLeft": "6.14999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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}

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