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Alix Brand Identity

A complete profile of Alix's visual system — colors, typography, components, and personality — extracted from https://www.meetalix.com/. Built for designers, agents, and AI tools.

Download JSON

Primary

#B6ABFD

Accent

#B6ABFD

Body Font

Arial

Heading

Beausite Classic

Color Palette

Brand palette extracted from https://www.meetalix.com/.

primary

#B6ABFD

rgb(182, 171, 253)

secondary

#043CA5

rgb(4, 60, 165)

accent

#B6ABFD

rgb(182, 171, 253)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#11100D

rgb(17, 16, 13)

link

#0C2553

rgb(12, 37, 83)

Typography

Each font links to its Google Fonts page where available.

primary

Arial

Arial Google Fonts →

heading

Beausite Classic

Beausite Classic Google Fonts →

Make, Times New Roman, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Alix's actual button styles.

buttonPrimary

background #B6ABFD textColor #11100D borderRadius 16px shadow none

Brand Personality

Tone: professional Energy: medium Audience: estate settlement professionals and clients

Alix Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: cdn.prod.website-files.com

Source: meetalix.com

Image: cdn.prod.website-files.com

Source: meetalix.com

Image: cdn.prod.website-files.com

Source: meetalix.com

Image: cdn.prod.website-files.com

Source: meetalix.com

Image: cdn.prod.website-files.com

Source: meetalix.com

Image: cdn.prod.website-files.com

Source: meetalix.com

Frequently Asked Questions

What is Alix's primary brand color?

Alix's primary brand color is #B6ABFD. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Alix use?

Alix uses Arial for body text and Beausite Classic for headings. Fonts were detected on https://www.meetalix.com/ as part of their live design system.

Does Alix use a light or dark theme?

Alix's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Alix's logo?

Alix's logo is available directly on their site (https://www.meetalix.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.meetalix.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Alix.

Methodology

Brand data on this page was extracted from https://www.meetalix.com/ on 2026-04-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Alix.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/alix.json GET /branding/alix/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Beausite Classic",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Make",
      "role": "unknown"
    },
    {
      "family": "Times New Roman",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#B6ABFD",
    "secondary": "#043CA5",
    "accent": "#B6ABFD",
    "background": "#FFFFFF",
    "textPrimary": "#11100D",
    "link": "#0C2553"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Beausite Classic"
    },
    "fontStacks": {
      "heading": [
        "Make",
        "Times New Roman",
        "sans-serif"
      ],
      "body": [
        "Beausite Classic",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Beausite Classic",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "64px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "11px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#B6ABFD",
      "textColor": "#11100D",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22339%22%20height%3D%22145%22%20viewBox%3D%220%200%20339%20145%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22display%3A%20block%3B%20width%3A%20100%25%3B%20max-width%3A%20100%25%3B%20height%3A%20auto%3B%22%20data-fc-idx%3D%220%22%3E%0A%20%20%3Cpath%20d%3D%22M81.5485%20143.992V141.128L91.4758%20130.435C95.4847%20126.616%2095.4847%20124.327%2093.575%20119.553L85.3603%2098.5462H38.9517L30.934%20119.553C29.4032%20123.751%2029.4032%20125.858%2033.4196%20130.056L43.7335%20141.135V144H0V141.135L10.1244%20130.253C14.1332%20125.858%2016.0429%20123.19%2018.1421%20117.651L55.5706%2022.3555L50.0309%208.41174H59.7764C69.9236%208.41174%2079.0477%2014.5879%2082.8064%2024.0152L120.69%20118.795C122.789%20124.145%20124.13%20126.434%20127.949%20130.443L138.263%20141.135V144H81.5409L81.5485%20143.992ZM43.1651%2087.27H80.9801L61.8831%2038.3833L43.1651%2087.27Z%22%20fill%3D%22currentcolor%22%20style%3D%22fill%3A%20rgb(12%2C%2037%2C%2083)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M131.011%20143.992V141.128L139.605%20132.345C142.848%20129.101%20143.045%20127.571%20143.045%20123.941V28.0695C143.045%2024.826%20142.666%2023.2952%20139.605%2020.2412L131.776%2012.0265V9.16198L166.727%201.1443V123.941C166.727%20127.571%20166.916%20129.094%20170.167%20132.345L178.761%20141.128V143.992H131.011Z%22%20fill%3D%22currentcolor%22%20style%3D%22fill%3A%20rgb(12%2C%2037%2C%2083)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M209.058%2030.934C200.465%2030.934%20193.591%2024.0606%20193.591%2015.467C193.591%206.87338%20200.465%200%20209.058%200C217.652%200%20224.336%206.87338%20224.336%2015.467C224.336%2024.0606%20217.463%2030.934%20209.058%2030.934ZM184.998%20143.992V141.128L193.591%20132.345C196.835%20129.101%20197.032%20127.571%20197.032%20123.941V73.5232C197.032%2070.0827%20196.456%2068.749%20193.591%2065.695L185.763%2057.4803V54.6157L220.327%2044.8778V123.941C220.327%20127.571%20220.706%20129.094%20223.768%20132.345L232.361%20141.128V143.992H184.998Z%22%20fill%3D%22currentcolor%22%20style%3D%22fill%3A%20rgb(12%2C%2037%2C%2083)%20!important%3B%22%2F%3E%0A%09%3Cpath%20d%3D%22M287.075%20143.992V141.128L293.949%20133.868C297.003%20130.428%20297.192%20129.094%20294.714%20125.464L280.77%20105.223L266.069%20124.698C263.583%20128.139%20263.394%20129.473%20266.258%20133.103L272.753%20141.12V143.985H233.793V141.12L243.152%20132.527C246.593%20129.473%20248.692%20127.176%20251.367%20124.122L273.329%2097.0079L252.133%2067.7865C249.458%2063.9671%20247.737%2062.2469%20244.304%2059.0035L234.945%2050.4098V47.5453H285.939V50.4098L279.065%2057.6697C275.625%2061.2996%20275.822%2063.0199%20277.921%2066.2633L291.478%2085.1708L304.846%2067.0287C306.945%2063.9747%20307.332%2062.4439%20304.467%2058.6246L297.783%2050.4098V47.5453H336.932V50.4098L327.384%2058.814C323.943%2062.0575%20321.844%2064.1642%20319.366%2067.4076L298.928%2092.999L320.889%20123.744C323.564%20127.563%20325.284%20129.283%20328.907%20132.527L338.266%20141.12V143.985H287.083L287.075%20143.992Z%22%20fill%3D%22currentcolor%22%20style%3D%22fill%3A%20rgb(12%2C%2037%2C%2083)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/693ae1d6e4db7d3a77811fb9/6967d8adcb8da67f157bbcf5_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/693ae1d6e4db7d3a77811fb9/6979dab80cb9eaacc882d47b_alix-site-image.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Talk to an Expert",
      "reasoning": "Button #0 ('Talk to an Expert') is likely the primary CTA due to its action-oriented text, which encourages direct engagement. It shares the vibrant brand color #B6ABFD, making it stand out as the main call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same background color, #B6ABFD. Since a secondary button must have a different color, no valid secondary button exists."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "estate settlement professionals and clients"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Alix Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Alix Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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