Applied Compute Brand Identity
A complete profile of Applied Compute's visual system — colors, typography, components, and personality — extracted from https://www.appliedcompute.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.appliedcompute.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Applied Compute's actual button styles.
Brand Personality
Applied Compute Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Applied Compute's primary brand color?
Applied Compute's primary brand color is #F04A00. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Applied Compute use?
Applied Compute uses Suisse Intl for body text and IBM Plex Sans for headings. Fonts were detected on https://www.appliedcompute.com/ as part of their live design system.
Does Applied Compute use a light or dark theme?
Applied Compute's primary site uses a light color scheme, with a background of #FFFAF7.
How was this brand profile generated?
This profile was extracted from https://www.appliedcompute.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Applied Compute.
Methodology
Brand data on this page was extracted from https://www.appliedcompute.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Applied Compute.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Suisse Intl",
"role": "body"
},
{
"family": "IBM Plex Sans",
"role": "heading"
},
{
"family": "Suisse Mono",
"role": "monospace"
}
],
"colors": {
"primary": "#F04A00",
"accent": "#F04A00",
"background": "#FFFAF7",
"textPrimary": "#101010",
"link": "#1A0902"
},
"typography": {
"fontFamilies": {
"primary": "Suisse Intl",
"heading": "IBM Plex Sans"
},
"fontStacks": {
"heading": [
"IBM Plex Sans",
"system-ui",
"sans-serif"
],
"body": [
"suisseIntl",
"suisseIntl Fallback",
"system-ui",
"sans-serif"
],
"paragraph": [
"suisseIntl",
"suisseIntl Fallback",
"system-ui",
"sans-serif"
]
},
"fontSizes": {
"h1": "72px",
"h2": "44px",
"body": "24px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#F04A00",
"textColor": "#FFFAF7",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "transparent",
"textColor": "#F04A00",
"borderColor": "#F04A00",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
}
},
"images": {
"favicon": "https://www.appliedcompute.com/favicon.ico?favicon.2196211d.ico",
"ogImage": "https://cdn.sanity.io/images/rda7lbmb/production/0a6d06829bddecb4239e84e18138f31f2ec5be4d-2400x1260.png?w=1200&q=75&auto=format"
},
"__llm_logo_reasoning": {
"selectedIndex": -1,
"reasoning": "None of the candidates clearly represent the brand 'Applied Compute'. Candidate #0 is too small and icon-like, while Candidates #1 and #2 are associated with other brands (Doordash and Mercor).",
"confidence": 0.3,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 3,
"text": "Platform",
"reasoning": "Button #3 uses the vibrant brand color #F04A00, making it stand out as the primary call-to-action. The text 'Platform' suggests a key feature or product, aligning with primary CTA characteristics."
},
"secondary": {
"index": 11,
"text": "How We Work",
"reasoning": "Button #11 has a transparent background with a border color matching the brand color #F04A00, making it a suitable secondary button. It provides additional information with the text 'How We Work'."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "technology professionals and businesses"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": -1,
"selectedLogoReasoning": "None of the candidates clearly represent the brand 'Applied Compute'. Candidate #0 is too small and icon-like, while Candidates #1 and #2 are associated with other brands (Doordash and Mercor).",
"confidence": 0.3
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}