Arcade Brand Identity
A complete profile of Arcade's visual system — colors, typography, components, and personality — extracted from https://www.arcade.ai/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.arcade.ai/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Arcade's actual button styles.
Brand Personality
Arcade Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Arcade's primary brand color?
Arcade's primary brand color is #E9E5D8. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Arcade use?
Arcade uses #45413B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Arcade use?
Arcade uses Instrument Sans for body text and Tiempos for headings. Fonts were detected on https://www.arcade.ai/ as part of their live design system.
Does Arcade use a light or dark theme?
Arcade's primary site uses a light color scheme, with a background of #F7F4F0.
Where can I find Arcade's logo?
Arcade's logo is available directly on their site (https://www.arcade.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.arcade.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Arcade.
Methodology
Brand data on this page was extracted from https://www.arcade.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Arcade.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Instrument Sans",
"role": "body"
},
{
"family": "Tiempos",
"role": "heading"
},
{
"family": "Recoleta",
"role": "unknown"
}
],
"colors": {
"primary": "#E9E5D8",
"secondary": "#FCFF7B",
"accent": "#45413B",
"background": "#F7F4F0",
"textPrimary": "#000000",
"link": "#6D625A"
},
"typography": {
"fontFamilies": {
"primary": "Instrument Sans",
"heading": "Tiempos"
},
"fontStacks": {
"heading": [
"Instrument Sans",
"sans-serif",
"ui-sans-serif",
"system-ui",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"body": [
"Instrument Sans",
"sans-serif",
"ui-sans-serif",
"system-ui",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"paragraph": [
"Instrument Sans"
]
},
"fontSizes": {
"h1": "16px",
"h2": "64px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "12px"
},
"components": {
"buttonPrimary": {
"background": "#45413B",
"textColor": "#211D1E",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
},
"buttonSecondary": {
"background": "#E9E5D8",
"textColor": "#0F0F0F",
"borderRadius": "21px",
"borderRadiusCorners": {
"topLeft": "21px",
"topRight": "21px",
"bottomRight": "21px",
"bottomLeft": "21px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://www.arcade.ai/_next/static/media/arcade-word.0a3bb62b.svg",
"favicon": "https://www.arcade.ai/favicon.ico?b76dac6768701c30",
"ogImage": null,
"logoHref": "/",
"logoAlt": "Arcade"
},
"__llm_logo_reasoning": {
"selectedIndex": 1,
"reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Arcade'. It is the most prominent logo fitting the brand identity.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Try our AI Design Assistant",
"reasoning": "Button #0, 'Try our AI Design Assistant', is the primary CTA due to its unique and action-oriented text, suggesting a direct engagement with the site's core offering. It stands out with a neutral background color, distinct from the other buttons, which are mostly dark."
},
"secondary": {
"index": 8,
"text": "View Community Feed",
"reasoning": "Button #8, 'View Community Feed', is selected as the secondary CTA because it has a different background color (#E9E5D8) from the primary button and offers a supportive action to explore community content."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "designers and creatives"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 1,
"selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Arcade'. It is the most prominent logo fitting the brand identity.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}