Arcol Brand Identity

Color Palette

Brand palette extracted from https://www.arcol.io/.

Typography

Each font links to its Google Fonts page where available.

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Arcol's actual button styles.

Brand Personality

Arcol Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: framerusercontent.com

Source: arcol.io

Image: framerusercontent.com

Source: arcol.io

Image: framerusercontent.com

Source: arcol.io

Image: framerusercontent.com

Source: arcol.io

Image: framerusercontent.com

Source: arcol.io

Image: framerusercontent.com

Source: arcol.io

Frequently Asked Questions

Methodology

Brand data on this page was extracted from https://www.arcol.io/ on 2026-04-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Arcol.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "PP Neue Montreal Regular",
      "role": "body"
    },
    {
      "family": "PP Telegraf Regular",
      "role": "heading"
    },
    {
      "family": "PP Neue Montreal Bold",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#F2AD19",
    "background": "#FFFCF6",
    "textPrimary": "#171717",
    "link": "#F2AD19"
  },
  "typography": {
    "fontFamilies": {
      "primary": "PP Neue Montreal Regular",
      "heading": "PP Telegraf Regular"
    },
    "fontStacks": {
      "heading": [
        "PP Telegraf Regular",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "PP Neue Montreal Regular",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "182px",
      "h2": "80px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#171717",
      "textColor": "#0000EE",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFCF6",
      "textColor": "#0000EE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml,<svg display=\"block\" role=\"presentation\" viewBox=\"0 0 40 40\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"M 34.258 24.067 L 24.922 1.034 C 24.702 0.414 24.116 0 23.459 0 L 15.988 0 C 15.331 0 14.832 0.43 14.525 1.034 C 12.33 5.34 13.469 8.511 15.221 10.832 L 20.68 18.064 C 22.418 20.367 20.775 23.665 17.89 23.665 L 12.037 23.665 C 8.224 23.665 4.796 25.987 3.382 29.527 L 0.098 37.745 C -0.258 38.64 0.401 39.612 1.364 39.612 L 9.806 39.612 C 10.531 39.612 11.194 39.2 11.516 38.55 L 13.198 35.151 C 13.746 34.043 14.875 33.342 16.112 33.342 L 23.959 33.342 C 25.257 33.342 26.43 34.113 26.944 35.304 L 28.307 38.46 C 28.609 39.159 29.297 39.612 30.059 39.612 L 33.135 39.612 L 38.431 39.612 C 39.394 39.612 40.053 38.64 39.697 37.745 Z\" fill=\"rgb(23, 23, 23)\" height=\"39.61165048543689px\" id=\"ZNWWQDUsB\" transform=\"translate(0 0.195)\" width=\"39.79498837473122px\"/><path d=\"M 14.36 13.33 C 15.643 13.33 16.374 11.864 15.601 10.841 L 7.888 0.619 C 7.048 -0.494 5.28 -0.022 5.107 1.362 L 4.627 5.196 C 4.496 6.248 4.009 7.224 3.248 7.963 L 0.475 10.653 C -0.526 11.624 0.161 13.32 1.555 13.321 Z\" fill=\"rgb(255, 87, 199)\" height=\"13.329661963960334px\" id=\"BFIxPoook\" transform=\"translate(3.344 8.474)\" width=\"15.91740701520282px\"/></svg>",
    "favicon": "https://framerusercontent.com/images/kcA3PxhvKmpBTxN7XLDwgebKRCs.png",
    "ogImage": "https://framerusercontent.com/assets/HnDaP5FKA9gqHyRoPpGMJzI1Qg.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started for free",
      "reasoning": "Button #0, 'Get started for free', is the primary CTA due to its action-oriented text and prominent dark background color, which stands out as a strong call to action."
    },
    "secondary": {
      "index": 2,
      "text": "Login",
      "reasoning": "Button #2, 'Login', is selected as secondary because it has a different background color (#FFFCF6) and serves a supportive function to the primary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "design professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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