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Aurasell Brand Identity

A complete profile of Aurasell's visual system — colors, typography, components, and personality — extracted from https://www.aurasell.ai/. Built for designers, agents, and AI tools.

Download JSON
Primary
#151B37
Accent
#151B37
Body Font
Inter
Heading
Meno Text

Color Palette

Brand palette extracted from https://www.aurasell.ai/.

primary
#151B37
rgb(21, 27, 55)
secondary
#ABAEBB
rgb(171, 174, 187)
accent
#151B37
rgb(21, 27, 55)
background
#040406
rgb(4, 4, 6)
textPrimary
#040406
rgb(4, 4, 6)
link
#777A88
rgb(119, 122, 136)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Meno Text
Meno Text, Times New Roman, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Aurasell logo
Logo
Aurasell favicon
Favicon
Aurasell social image
Social Card

UI Components

Live previews rendered using Aurasell's actual button styles.

buttonPrimary
background #151B37 textColor #FFFFFF borderRadius 0px shadow none
buttonSecondary
background #FFFFFF textColor #151B37 borderColor #FFFFFF borderRadius 6px shadow none

Brand Personality

Tone: professional Energy: medium Audience: sales professionals and businesses

Aurasell Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Aurasell's primary brand color?

Aurasell's primary brand color is #151B37. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Aurasell use?

Aurasell uses Inter for body text and Meno Text for headings. Fonts were detected on https://www.aurasell.ai/ as part of their live design system.

Does Aurasell use a light or dark theme?

Aurasell's primary site uses a dark color scheme, with a background of #040406.

Where can I find Aurasell's logo?

Aurasell's logo is available directly on their site (https://www.aurasell.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.aurasell.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Aurasell.

Methodology

Brand data on this page was extracted from https://www.aurasell.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Aurasell.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Meno Text",
      "role": "heading"
    },
    {
      "family": "Articulatcf CF",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#151B37",
    "secondary": "#ABAEBB",
    "accent": "#151B37",
    "background": "#040406",
    "textPrimary": "#040406",
    "link": "#777A88"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Meno Text"
    },
    "fontStacks": {
      "heading": [
        "Meno Text",
        "Times New Roman",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "56px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#151B37",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#151B37",
      "borderColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6943823083ffa5d7dc3d96ea/69b0f7382d3bf41ac6c10056_logo%20purple%20icon%20white%20text.svg",
    "favicon": "https://cdn.prod.website-files.com/6943823083ffa5d7dc3d96ea/6954da64896e4bd82dce6690_favicon.svg",
    "ogImage": "https://cdn.prod.website-files.com/6943823083ffa5d7dc3d96ea/697325e768adbb01d5c046a9_og-image.avif"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Aurasell'.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Prospect",
      "reasoning": "Button #3 uses the brand color #151B37, which is vibrant and stands out as a primary CTA with the action-oriented text 'Prospect'."
    },
    "secondary": {
      "index": 2,
      "text": "Schedule a Demo",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and serves as a secondary action with the text 'Schedule a Demo'."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "sales professionals and businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Aurasell'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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