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Avec Brand Identity

A complete profile of Avec's visual system — colors, typography, components, and personality — extracted from https://www.avec.ai/. Built for designers, agents, and AI tools.

Download JSON

Primary

#0050FF

Accent

#008EFF

Body Font

GT Standard

Heading

Inter

Color Palette

Brand palette extracted from https://www.avec.ai/.

primary

#0050FF

rgb(0, 80, 255)

secondary

#537086

rgb(83, 112, 134)

accent

#008EFF

rgb(0, 142, 255)

background

#F7F6F4

rgb(247, 246, 244)

textPrimary

#171717

rgb(23, 23, 23)

link

#008EFF

rgb(0, 142, 255)

Typography

Each font links to its Google Fonts page where available.

primary

GT Standard

GT Standard Google Fonts →

heading

Inter

Inter Google Fonts →

gtStandard, gtStandard Fallback

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Avec's actual button styles.

buttonPrimary

background #0050FF textColor #FFFFFF borderColor #0050FF borderRadius 16px shadow none

buttonSecondary

background #F7F6F4 textColor #171717 borderColor #A0B4C4 borderRadius 16px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy professionals

Avec Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: is1-ssl.mzstatic.com

Source: avec.ai

Image: avec.ai

Source: avec.ai

Image: avec.ai

Source: avec.ai

Image: avec-poultry.eu

Source: avec-poultry.eu

Image: cdn.prod.website-files.com

Source: sdlv.fr

Frequently Asked Questions

What is Avec's primary brand color?

Avec's primary brand color is #0050FF. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Avec use?

Avec uses #008EFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Avec use?

Avec uses GT Standard for body text and Inter for headings. Fonts were detected on https://www.avec.ai/ as part of their live design system.

Does Avec use a light or dark theme?

Avec's primary site uses a light color scheme, with a background of #F7F6F4.

Where can I find Avec's logo?

Avec's logo is available directly on their site (https://www.avec.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.avec.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Avec.

Methodology

Brand data on this page was extracted from https://www.avec.ai/ on 2026-06-08 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Avec.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/avec.json GET /branding/avec/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "GT Standard",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0050FF",
    "secondary": "#537086",
    "accent": "#008EFF",
    "background": "#F7F6F4",
    "textPrimary": "#171717",
    "link": "#008EFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "GT Standard",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "gtStandard",
        "gtStandard Fallback"
      ],
      "body": [
        "gtStandard",
        "gtStandard Fallback"
      ],
      "paragraph": [
        "gtStandard",
        "gtStandard Fallback"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "28px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0050FF",
      "textColor": "#FFFFFF",
      "borderColor": "#0050FF",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F7F6F4",
      "textColor": "#171717",
      "borderColor": "#A0B4C4",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%20650%20160%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22h-7%20md%3Ah-8%20w-auto%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M101.691%2047.6845C113.067%2036.3086%20138.019%2042.1195%20161.819%2060.1734C169.597%2040.3077%20169.48%2022.6938%20159.58%2012.7933C141.384%20-5.40286%2097.1356%209.35082%2060.7432%2045.7432C24.3508%2082.1227%209.59714%20126.371%2027.7933%20144.567C45.9895%20162.763%2086.1221%20149.304%20121.44%20116.6C97.8086%2090.4184%2088.8917%2060.471%20101.678%2047.6845H101.691Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(7.78201%20-0.0000149012%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M175.809%2072.3927C171.267%2067.8501%20166.569%2063.7734%20161.819%2060.1756C155.296%2076.8188%20143.222%2095.0409%20126.63%20111.632C124.922%20113.341%20123.188%20114.984%20121.44%20116.602C123.032%20118.362%20124.676%20120.096%20126.397%20121.817C153.692%20149.112%20186.874%20160.177%20200.528%20146.523C214.182%20132.87%20203.116%2099.687%20175.822%2072.3927H175.809Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(7.78201%20-0.0000149012%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M599.332%20147.762C570.424%20147.762%20551.459%20126.772%20551.459%2097.4955C551.459%2068.2195%20570.24%2047.4132%20599.7%2047.4132C626.766%2047.4132%20642.785%2064.9052%20644.258%2086.0797H624.925C622.531%2071.5337%20611.852%2064.7211%20599.332%2064.7211C581.84%2064.7211%20570.608%2076.8734%20570.608%2097.4955C570.608%20118.486%20582.024%20130.454%20599.332%20130.454C611.852%20130.454%20622.163%20124.378%20624.925%20109.28H644.258C642.233%20130.27%20626.95%20147.762%20599.332%20147.762Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(7.78201%20-0.0000149012%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M500.749%20147.762C471.473%20147.762%20452.692%20127.876%20452.692%2097.1272C452.692%2067.6671%20471.842%2047.4132%20499.46%2047.4132C527.448%2047.4132%20546.413%2065.8258%20546.413%2093.2606V93.813C546.413%2097.3114%20546.044%20100.994%20545.676%20103.756H472.026C473.13%20121.248%20484.178%20131.743%20501.118%20131.743C513.638%20131.743%20522.108%20126.035%20525.422%20116.092H544.94C540.336%20135.61%20523.949%20147.762%20500.749%20147.762ZM526.895%2088.8416C526.159%2072.8226%20515.664%2063.0639%20499.645%2063.0639C484.178%2063.0639%20473.683%2072.8226%20472.026%2088.8416H526.895Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(7.78201%20-0.0000149012%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M398.607%20145L359.756%2050.1751H380.931L398.607%2097.3114L408.181%20123.089L417.94%2097.3114L435.432%2050.1751H456.607L417.94%20145H398.607Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(7.78201%20-0.0000149012%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M250.552%20145L301.739%2015.1912H323.098L374.101%20145H352.926L339.485%20109.832H285.168L271.727%20145H250.552ZM312.419%2037.6546L301.555%2066.7465L291.981%2091.7876H332.673L323.098%2066.7465L312.419%2037.6546Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(7.78201%20-0.0000149012%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.avec.ai/favicon.ico?favicon.0dk3dpj.l8rdq.ico",
    "ogImage": "https://avec.ai/opengraph-image.png?opengraph-image.0ay3plpa9dvqc.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Download on iOS",
      "reasoning": "Button #2 is selected as the primary CTA because it uses the brand's vibrant blue color (#0050FF), which is consistent with the primary brand color. The text 'Download on iOS' is action-oriented, making it a strong call-to-action."
    },
    "secondary": {
      "index": 0,
      "text": "Get notified",
      "reasoning": "Button #0 is selected as the secondary CTA because it has a different background color (#F7F6F4) compared to the primary button. It offers a less prominent action, 'Get notified', which complements the primary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Avec Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Avec Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles