Better Stack Brand Identity
A complete profile of Better Stack's visual system — colors, typography, components, and personality — extracted from https://betterstack.com/. Built for designers, agents, and AI tools.
Primary
#939DB8
Accent
#171926
Body Font
Roboto
Heading
Roboto
Color Palette
Brand palette extracted from https://betterstack.com/.
Typography
Each font links to its Google Fonts page where available.
primary
Roboto
heading
Roboto
Helvetica Now Display, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Arial, Noto Sans, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Better Stack's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: IT professionals and developers
Better Stack Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Better Stack's primary brand color?
Better Stack's primary brand color is #939DB8. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Better Stack use?
Better Stack uses #171926 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Better Stack use?
Better Stack uses Roboto as the primary typeface across body and headings.
Does Better Stack use a light or dark theme?
Better Stack's primary site uses a dark color scheme, with a background of #0B0C14.
Where can I find Better Stack's logo?
Better Stack's logo is available directly on their site (https://betterstack.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://betterstack.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Better Stack.
Methodology
Brand data on this page was extracted from https://betterstack.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Better Stack.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Roboto",
"role": "body"
},
{
"family": "Helvetica Neue",
"role": "body"
},
{
"family": "Arial",
"role": "body"
},
{
"family": "Noto Sans",
"role": "body"
}
],
"colors": {
"primary": "#939DB8",
"secondary": "#C9D3EE",
"accent": "#171926",
"background": "#0B0C14",
"textPrimary": "#0B0C14",
"link": "#171926"
},
"typography": {
"fontFamilies": {
"primary": "Roboto",
"heading": "Roboto"
},
"fontStacks": {
"heading": [
"Helvetica Now Display",
"ui-sans-serif",
"system-ui",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Helvetica Neue",
"Arial",
"Noto Sans",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"body": [
"Helvetica Now Text",
"ui-sans-serif",
"system-ui",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Helvetica Neue",
"Arial",
"Noto Sans",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"paragraph": [
"Helvetica Now Text",
"ui-sans-serif",
"system-ui",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Helvetica Neue",
"Arial",
"Noto Sans",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
]
},
"fontSizes": {
"h1": "53px",
"h2": "40px",
"body": "20px"
}
},
"spacing": {
"baseUnit": 8,
"borderRadius": "6px"
},
"components": {
"input": {
"background": "#151722",
"textColor": "#FFFFFF",
"borderColor": "#202330",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "transparent",
"textColor": "#FFFFFF",
"borderColor": "#2D2E35",
"borderRadius": "10px",
"borderRadiusCorners": {
"topLeft": "10px",
"topRight": "10px",
"bottomRight": "10px",
"bottomLeft": "10px"
},
"shadow": "rgba(255, 255, 255, 0.25) 0px 1px 3px 0px inset"
},
"buttonSecondary": {
"background": "#171926",
"textColor": "#C9D3EE",
"borderColor": "#262935",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://betterstack.com/assets/favicon-64296699.png",
"ogImage": "https://betterstack.com/assets/v2/og_homepage_v3-fdca4632.jpg",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Start for free",
"reasoning": "Button #9 has the text 'Start for free', which is a strong call-to-action. It also has a transparent background with white text, making it stand out as a primary action."
},
"secondary": {
"index": 6,
"text": "Explore incident management",
"reasoning": "Button #3, 'Explore incident management', has a different background color (#171926) and serves as a secondary action with less emphasis than the primary CTA."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "IT professionals and developers"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}