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Cartwheel Brand Identity

A complete profile of Cartwheel's visual system — colors, typography, components, and personality — extracted from https://getcartwheel.com/. Built for designers, agents, and AI tools.

Download JSON

Primary

#65F157

Accent

#65F157

Body Font

Proxima Nova

Heading

ABCDiatype

Color Palette

Brand palette extracted from https://getcartwheel.com/.

primary

#65F157

rgb(101, 241, 87)

accent

#65F157

rgb(101, 241, 87)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#222222

rgb(34, 34, 34)

link

#0FD23A

rgb(15, 210, 58)

Typography

Each font links to its Google Fonts page where available.

primary

Proxima Nova

Proxima Nova Google Fonts →

heading

ABCDiatype

ABCDiatype Google Fonts →

ABCDiatype, Proxima Nova, ui-sans-serif, system-ui

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Cartwheel's actual button styles.

buttonPrimary

background #65F157 textColor #222222 borderRadius 8px shadow none

buttonSecondary

background #F6F6F6 textColor #222222 borderRadius 8px shadow none

Brand Personality

Tone: modern Energy: high Audience: tech-savvy individuals and businesses

Cartwheel Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: getcartwheel.com

Source: getcartwheel.com

Image: getcartwheel.com

Source: getcartwheel.com

Image: docs.getcartwheel.com

Source: docs.getcartwheel.com

Image: docs.getcartwheel.com

Source: docs.getcartwheel.com

Image: docs.getcartwheel.com

Source: docs.getcartwheel.com

Image: docs.getcartwheel.com

Source: docs.getcartwheel.com

Frequently Asked Questions

What is Cartwheel's primary brand color?

Cartwheel's primary brand color is #65F157. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Cartwheel use?

Cartwheel uses Proxima Nova for body text and ABCDiatype for headings. Fonts were detected on https://getcartwheel.com/ as part of their live design system.

Does Cartwheel use a light or dark theme?

Cartwheel's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Cartwheel's logo?

Cartwheel's logo is available directly on their site (https://getcartwheel.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://getcartwheel.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Cartwheel.

Methodology

Brand data on this page was extracted from https://getcartwheel.com/ on 2026-04-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Cartwheel.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/cartwheel.json GET /branding/cartwheel/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Nova",
      "role": "body"
    },
    {
      "family": "ABCDiatype",
      "role": "heading"
    },
    {
      "family": "ABCGintoNord",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#65F157",
    "accent": "#65F157",
    "background": "#FFFFFF",
    "textPrimary": "#222222",
    "link": "#0FD23A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "ABCDiatype"
    },
    "fontStacks": {
      "heading": [
        "ABCDiatype",
        "Proxima Nova",
        "ui-sans-serif",
        "system-ui"
      ],
      "body": [
        "ABCDiatype",
        "Proxima Nova",
        "ui-sans-serif",
        "system-ui"
      ],
      "paragraph": [
        "ABCDiatype",
        "Proxima Nova",
        "ui-sans-serif",
        "system-ui"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "64px",
      "body": "36px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#65F157",
      "textColor": "#222222",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F6F6F6",
      "textColor": "#222222",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://getcartwheel.com/favicon-96x96.png",
    "ogImage": "https://getcartwheel.com/images/cartwheel-share.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Cartwheel'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Free trial",
      "reasoning": "Button #0 with text 'Free trial' uses the vibrant brand color #65F157, making it the primary call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Notify me",
      "reasoning": "Button #1 with text 'Notify me' uses a subtle background color #F6F6F6, making it suitable as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy individuals and businesses"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Cartwheel'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Cartwheel Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Cartwheel Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles