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Ceramic Brand Identity

A complete profile of Ceramic's visual system — colors, typography, components, and personality — extracted from https://ceramic.ai/. Built for designers, agents, and AI tools.

Download JSON
Primary
#DDD7CA
Accent
#9B4E49
Body Font
TTHovesPro
Heading
Crimson Pro

Color Palette

Brand palette extracted from https://ceramic.ai/.

primary
#DDD7CA
rgb(221, 215, 202)
secondary
#E0DBCF
rgb(224, 219, 207)
accent
#9B4E49
rgb(155, 78, 73)
background
#E8E4DB
rgb(232, 228, 219)
textPrimary
#3E3638
rgb(62, 54, 56)
link
#9B4E49
rgb(155, 78, 73)

Typography

Each font links to its Google Fonts page where available.

primary
TTHovesPro
heading
Crimson Pro
Crimson Pro Google Fonts →
__Crimson_Pro_e88a22, __Crimson_Pro_Fallback_e88a22
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Ceramic logo
Logo
Ceramic favicon
Favicon
Ceramic social image
Social Card

UI Components

Live previews rendered using Ceramic's actual button styles.

input
background transparent textColor #3E3638 borderColor null borderRadius 0px shadow rgb(255, 255, 255) 0px 0px 0px 0px, rgba(59, 130, 246, 0.5) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px
buttonPrimary
background #9B4E49 textColor #E8E4DB borderRadius 100px shadow none
buttonSecondary
background #DDD7CA textColor #5D2E39 borderRadius 100px shadow rgb(255, 255, 255) 0px 0px 0px 0px inset, rgb(93, 46, 57) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0) 0px 0px 0px 0px

Brand Personality

Tone: modern Energy: medium Audience: developers and tech companies

Ceramic Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Ceramic's primary brand color?

Ceramic's primary brand color is #DDD7CA. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Ceramic use?

Ceramic uses #9B4E49 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Ceramic use?

Ceramic uses TTHovesPro for body text and Crimson Pro for headings. Fonts were detected on https://ceramic.ai/ as part of their live design system.

Does Ceramic use a light or dark theme?

Ceramic's primary site uses a light color scheme, with a background of #E8E4DB.

Where can I find Ceramic's logo?

Ceramic's logo is available directly on their site (https://ceramic.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://ceramic.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ceramic.

Methodology

Brand data on this page was extracted from https://ceramic.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Ceramic.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "TTHovesPro",
      "role": "body"
    },
    {
      "family": "Crimson Pro",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#DDD7CA",
    "secondary": "#E0DBCF",
    "accent": "#9B4E49",
    "background": "#E8E4DB",
    "textPrimary": "#3E3638",
    "link": "#9B4E49"
  },
  "typography": {
    "fontFamilies": {
      "primary": "TTHovesPro",
      "heading": "Crimson Pro"
    },
    "fontStacks": {
      "heading": [
        "__Crimson_Pro_e88a22",
        "__Crimson_Pro_Fallback_e88a22"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "__Crimson_Pro_e88a22",
        "__Crimson_Pro_Fallback_e88a22"
      ]
    },
    "fontSizes": {
      "h1": "63.68px",
      "h2": "63.68px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#3E3638",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgb(255, 255, 255) 0px 0px 0px 0px, rgba(59, 130, 246, 0.5) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonPrimary": {
      "background": "#9B4E49",
      "textColor": "#E8E4DB",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#DDD7CA",
      "textColor": "#5D2E39",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "rgb(255, 255, 255) 0px 0px 0px 0px inset, rgb(93, 46, 57) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22116%22%20height%3D%2224%22%20fill%3D%22none%22%20class%3D%22w-%5B132px%5D%20h-auto%20%5B%26amp%3B%26gt%3Bpath%5D%3Afill-terracotta%20dark%3A%5B%26amp%3B%26gt%3Bpath%5D%3Afill-dust%20max-md%3Ahidden%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%235D2E39%22%20d%3D%22M7.424%2024q-2.088%200-3.787-.984a7.34%207.34%200%200%201-2.683-2.773Q0%2018.455%200%2016.19q0-2.237.954-3.995.984-1.79%202.683-2.773%201.7-1.014%203.787-1.014%202.712%200%204.531%201.52%201.82%201.521%202.356%203.906h-2.982q-.387-1.251-1.4-1.967-1.015-.716-2.505-.716-1.222%200-2.236.626-1.014.627-1.61%201.79-.597%201.131-.597%202.623%200%201.49.597%202.653.596%201.163%201.61%201.789a4.17%204.17%200%200%200%202.236.626q1.49%200%202.504-.745%201.014-.746%201.401-2.057h2.982q-.537%202.444-2.356%203.995Q10.136%2024%207.424%2024M23.248%2024q-2.086%200-3.786-.984a7.34%207.34%200%200%201-2.683-2.773q-.954-1.788-.954-4.054%200-2.237.954-3.995.984-1.79%202.683-2.773%201.7-1.014%203.786-1.014%201.998%200%203.608.954a6.8%206.8%200%200%201%202.564%202.624q.954%201.67.954%203.757%200%201.043-.15%201.58H18.777q.21%201.818%201.461%202.981%201.253%201.133%203.011%201.133%201.252%200%202.207-.567.954-.566%201.43-1.46h3.072q-.686%201.997-2.415%203.309Q25.812%2024%2023.248%2024m4.204-8.944q-.149-1.79-1.312-2.952-1.162-1.163-2.892-1.163-1.789%200-3.01%201.163-1.224%201.163-1.462%202.952zM32.95%2023.702V8.705h2.535l.298%201.402h.15q.446-.686%201.072-1.044.657-.357%201.73-.358h2.623v2.773h-2.355q-1.49%200-2.296.805t-.805%202.296v9.123zM48.948%2024a6.67%206.67%200%200%201-3.548-.984q-1.58-.984-2.504-2.773-.925-1.788-.925-4.054t.925-4.025q.924-1.79%202.504-2.773a6.67%206.67%200%200%201%203.548-.984q2.862%200%204.621%202.207h.15l.297-1.909h2.535v14.997h-2.535l-.298-1.908h-.149Q51.81%2023.999%2048.948%2024m.328-2.743a3.9%203.9%200%200%200%202.146-.626q1.014-.626%201.58-1.789.597-1.163.597-2.653%200-1.491-.596-2.624-.567-1.162-1.58-1.789a3.9%203.9%200%200%200-2.147-.626q-1.192%200-2.177.626-.983.627-1.58%201.79-.566%201.131-.566%202.623%200%201.52.566%202.683.597%201.133%201.58%201.759a3.97%203.97%200%200%200%202.177.626M59.942%2023.702V8.705h2.534l.298%201.55h.15q.566-.715%201.58-1.281a4.45%204.45%200%200%201%202.206-.567q1.55%200%202.683.746%201.163.744%201.61%201.64h.149q.596-.925%201.878-1.64%201.313-.746%202.922-.746%201.55%200%202.773.775a5.25%205.25%200%200%201%201.968%202.087q.715%201.342.715%203.071v9.362h-2.952v-9.183q0-1.55-.834-2.445-.806-.894-2.177-.894-1.342%200-2.325.984-.984.954-.984%202.355v9.183h-2.922v-9.183q0-1.521-.835-2.415-.835-.924-2.206-.924-1.341%200-2.326.984-.954.954-.953%202.355v9.183zM87.686%2023.702h-2.952V8.705h2.952zm.149-17.829h-3.22V2.892h3.22zM97.656%2024q-2.088%200-3.787-.984a7.34%207.34%200%200%201-2.683-2.773q-.954-1.788-.954-4.054%200-2.237.954-3.995.984-1.79%202.683-2.773%201.7-1.014%203.787-1.014%202.712%200%204.531%201.52%201.82%201.521%202.356%203.906h-2.982q-.387-1.251-1.401-1.967-1.013-.716-2.504-.716-1.222%200-2.237.626-1.013.627-1.61%201.79-.596%201.131-.596%202.623%200%201.49.597%202.653.596%201.163%201.61%201.789a4.17%204.17%200%200%200%202.236.626q1.49%200%202.504-.745%201.014-.746%201.401-2.057h2.982q-.537%202.444-2.356%203.995Q100.368%2024%2097.656%2024M108.064%2010.673a3.36%203.36%200%200%201-1.789-.492%203.43%203.43%200%200%201-1.267-1.386q-.462-.894-.462-2.042t.462-2.042a3.43%203.43%200%200%201%201.267-1.387%203.36%203.36%200%200%201%201.789-.492q.76%200%201.327.284.581.283.909.715h.075l.149-.85h1.58v7.543h-1.58l-.149-.864h-.075a2.4%202.4%200%200%201-.909.73q-.567.283-1.327.283m.268-1.684q.82%200%201.372-.611.567-.627.566-1.625%200-1-.566-1.61a1.76%201.76%200%200%200-1.372-.626q-.834%200-1.401.626-.55.61-.551%201.61%200%20.998.551%201.625.567.61%201.401.61M115.539%2010.524h-1.819V2.981h1.819zm.074-8.825h-1.953V0h1.953z%22%20style%3D%22fill%3A%20rgb(155%2C%2078%2C%2073)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.ceramic.ai/favicon.ico",
    "ogImage": "https://www.ceramic.ai/seo-image.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start Searching - 1,000 Free Queries",
      "reasoning": "Button #0 ('Start Searching - 1,000 Free Queries') is the primary CTA due to its action-oriented text and vibrant brand color (#9B4E49), which aligns with the site's main call-to-action to engage users with the service."
    },
    "secondary": {
      "index": 4,
      "text": "Reject",
      "reasoning": "Button #4 ('Reject') is selected as secondary because it has a different background color (#DDD7CA) from the primary button, fitting the criteria for a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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