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ClarityCare Brand Identity

A complete profile of ClarityCare's visual system — colors, typography, components, and personality — extracted from https://www.claritycare.ai/. Built for designers, agents, and AI tools.

Download JSON
Primary
#125464
Accent
#054B5C
Body Font
Inter
Heading
Inter

Color Palette

Brand palette extracted from https://www.claritycare.ai/.

primary
#125464
rgb(18, 84, 100)
secondary
#D5FAFC
rgb(213, 250, 252)
accent
#054B5C
rgb(5, 75, 92)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#054B5C
rgb(5, 75, 92)
link
#054B5C
rgb(5, 75, 92)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Inter
Inter, system-ui, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

ClarityCare logo
Logo
ClarityCare favicon
Favicon
ClarityCare social image
Social Card

UI Components

Live previews rendered using ClarityCare's actual button styles.

buttonPrimary
background #054B5C textColor #FFFFFF borderRadius 12px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px
buttonSecondary
background #FFFFFF textColor #054B5C borderColor #054B5C borderRadius 12px shadow none

Brand Personality

Tone: professional Energy: medium Audience: healthcare professionals and organizations

ClarityCare Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is ClarityCare's primary brand color?

ClarityCare's primary brand color is #125464. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does ClarityCare use?

ClarityCare uses #054B5C as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does ClarityCare use?

ClarityCare uses Inter as the primary typeface across body and headings.

Does ClarityCare use a light or dark theme?

ClarityCare's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find ClarityCare's logo?

ClarityCare's logo is available directly on their site (https://www.claritycare.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.claritycare.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by ClarityCare.

Methodology

Brand data on this page was extracted from https://www.claritycare.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by ClarityCare.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#125464",
    "secondary": "#D5FAFC",
    "accent": "#054B5C",
    "background": "#FFFFFF",
    "textPrimary": "#054B5C",
    "link": "#054B5C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "18px",
      "body": "30px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#054B5C",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#054B5C",
      "borderColor": "#054B5C",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.claritycare.ai/lovable-uploads/a2d081fb-e4a8-401a-b130-c076a1a14efb.png",
    "favicon": "https://www.claritycare.ai/lovable-uploads/0f6918ad-f2d7-44f5-baaa-0fb2e22366e0.png",
    "ogImage": "https://claritycare.ai/lovable-uploads/0f6918ad-f2d7-44f5-baaa-0fb2e22366e0.png",
    "logoHref": "/",
    "logoAlt": "ClarityCare Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'ClarityCare AI'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Schedule a Demo",
      "reasoning": "Button #0 uses the brand's vibrant color (#054B5C) and has action-oriented text 'Schedule a Demo', making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Contact Our Team",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and serves as a secondary action with the text 'Contact Our Team'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and organizations"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'ClarityCare AI'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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