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Craft Brand Identity

A complete profile of Craft's visual system — colors, typography, components, and personality — extracted from https://www.craft.do/. Built for designers, agents, and AI tools.

Download JSON

Primary

#9BD8A9

Accent

#2F7A43

Body Font

Untitled Sans

Heading

Untitled Sans

Color Palette

Brand palette extracted from https://www.craft.do/.

primary

#9BD8A9

rgb(155, 216, 169)

secondary

#FF3B30

rgb(255, 59, 48)

accent

#2F7A43

rgb(47, 122, 67)

background

#FCF9F7

rgb(252, 249, 247)

textPrimary

#030302

rgb(3, 3, 2)

link

#2F7A43

rgb(47, 122, 67)

Typography

Each font links to its Google Fonts page where available.

primary

Untitled Sans

Untitled Sans Google Fonts →

heading

Untitled Sans

Untitled Sans Google Fonts →

UntitledSerifFont, UntitledSerifFont Fallback, apple-system-ui-serif, ui-serif, Georgia, serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Craft's actual button styles.

buttonPrimary

background #2F7A43 textColor #41413F borderRadius 0px shadow none

buttonSecondary

background #FFFFFF textColor #030302 borderRadius 33554400px shadow none

Brand Personality

Tone: modern Energy: medium Audience: professionals and productivity enthusiasts

Craft Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: craft.do

Source: craft.do

Image: craft.do

Source: craft.do

Image: craft.do

Source: craft.do

Image: craft.do

Source: craft.do

Image: craft.do

Source: craft.do

Image: craft.do

Source: craft.do

Frequently Asked Questions

What is Craft's primary brand color?

Craft's primary brand color is #9BD8A9. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Craft use?

Craft uses #2F7A43 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Craft use?

Craft uses Untitled Sans as the primary typeface across body and headings.

Does Craft use a light or dark theme?

Craft's primary site uses a light color scheme, with a background of #FCF9F7.

Where can I find Craft's logo?

Craft's logo is available directly on their site (https://www.craft.do/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.craft.do/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Craft.

Methodology

Brand data on this page was extracted from https://www.craft.do/ on 2026-04-26 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Craft.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/craft.json GET /branding/craft/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Untitled Sans",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#9BD8A9",
    "secondary": "#FF3B30",
    "accent": "#2F7A43",
    "background": "#FCF9F7",
    "textPrimary": "#030302",
    "link": "#2F7A43"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Untitled Sans",
      "heading": "Untitled Sans"
    },
    "fontStacks": {
      "heading": [
        "UntitledSerifFont",
        "UntitledSerifFont Fallback",
        "apple-system-ui-serif",
        "ui-serif",
        "Georgia",
        "serif"
      ],
      "body": [
        "UntitledSansFont",
        "UntitledSansFont Fallback",
        "apple-system",
        "Inter",
        "BlinkMacSystemFont",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "UntitledSerifFont",
        "UntitledSerifFont Fallback",
        "apple-system-ui-serif",
        "ui-serif",
        "Georgia",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "74px",
      "h2": "60px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2F7A43",
      "textColor": "#41413F",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#030302",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22text-black%20transition-colors%20duration-300%22%20width%3D%22100%22%20height%3D%2220%22%20viewBox%3D%220%200%201071%20200%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M200.328%200C200.328%2054.7968%20156.254%2099.2999%20101.621%2099.9922L100.328%20100C155.557%20100%20200.328%20144.772%20200.328%20200H100.328C45.0997%20200%200.328127%20155.228%200.328125%20100C0.328128%2044.7715%2045.0997%203.00765e-07%20100.328%200H200.328Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(3%2C%203%2C%202)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M340.328%200C378.988%201.68988e-06%20410.328%2031.3401%20410.328%2070L410.322%2070.9043C409.838%20109.147%20378.686%20140%20340.328%20140L400.328%20200H230.328V0H340.328Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(3%2C%203%2C%202)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M531.621%200.0078125C586.254%200.70008%20630.328%2045.2032%20630.328%20100V200H610.328C577.616%20200%20548.573%20184.292%20530.328%20160.008C512.324%20183.971%20483.805%20199.584%20451.621%20199.992L450.328%20200H430.328V100C430.328%2044.7715%20475.1%200%20530.328%200L531.621%200.0078125Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(3%2C%203%2C%202)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M845.328%200C845.328%2039.7678%20822.114%2074.1124%20788.498%2090.2256C804.959%20104.878%20815.328%20126.228%20815.328%20150H745.328V200H665.328V0H845.328Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(3%2C%203%2C%202)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M1070.33%20120C1047.82%20120%201027.04%20112.561%201010.33%20100.007V200H930.328V100.007C913.615%20112.561%20892.84%20120%20870.328%20120V0H1070.33V120Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(3%2C%203%2C%202)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.craft.do/favicons/light/favicon-light.ico",
    "ogImage": "https://www.craft.do/craft_og.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Spring Deal → Get 40% off Craft Plus and Family→ Get 40% off Craft Plus and Family",
      "reasoning": "Button #3 uses the vibrant brand color #2F7A43, which is a strong indicator of a primary call-to-action. The text 'Spring Deal → Get 40% off Craft Plus and Family' is action-oriented, promoting a special offer, making it a compelling primary CTA."
    },
    "secondary": {
      "index": 9,
      "text": "Upgrade to Plus",
      "reasoning": "Button #9 has a different background color (#FFFFFF) and offers an upgrade option with the text 'Upgrade to Plus', which is a typical secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "professionals and productivity enthusiasts"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Craft Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Craft Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles