Crosby Brand Identity
A complete profile of Crosby's visual system — colors, typography, components, and personality — extracted from https://crosby.ai/. Built for designers, agents, and AI tools.
Primary
#FAF6EB
Accent
#151006
Body Font
Untitled Sans
Heading
Untitled Serif
Color Palette
Brand palette extracted from https://crosby.ai/.
Typography
Each font links to its Google Fonts page where available.
primary
Untitled Sans
heading
Untitled Serif
Untitled Sans, system-ui, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Crosby's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: legal professionals and businesses seeking AI-powered legal services
Crosby Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Crosby's primary brand color?
Crosby's primary brand color is #FAF6EB. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Crosby use?
Crosby uses #151006 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Crosby use?
Crosby uses Untitled Sans for body text and Untitled Serif for headings. Fonts were detected on https://crosby.ai/ as part of their live design system.
Does Crosby use a light or dark theme?
Crosby's primary site uses a light color scheme, with a background of #FAF6EB.
Where can I find Crosby's logo?
Crosby's logo is available directly on their site (https://crosby.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://crosby.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Crosby.
Methodology
Brand data on this page was extracted from https://crosby.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Crosby.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Untitled Sans",
"role": "body"
},
{
"family": "Untitled Serif",
"role": "heading"
}
],
"colors": {
"primary": "#FAF6EB",
"secondary": "#DF000C",
"accent": "#151006",
"background": "#FAF6EB",
"textPrimary": "#151006",
"link": "#151006"
},
"typography": {
"fontFamilies": {
"primary": "Untitled Sans",
"heading": "Untitled Serif"
},
"fontStacks": {
"heading": [
"Untitled Sans",
"system-ui",
"Arial",
"sans-serif"
],
"body": [
"Untitled Sans",
"system-ui",
"Arial",
"sans-serif"
],
"paragraph": [
"Untitled Sans",
"system-ui",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "16px",
"h2": "120px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#151006",
"textColor": "#FAF6EB",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#484339",
"textColor": "#FAF6EB",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%201840%20339.199%22%20aria-hidden%3D%22true%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M266.789%20108.231h-16.442c-20.934-54.192-53.051-81.314-96.248-81.314-31.606%200-56.523%2012.667-74.803%2037.9-18.637%2025.589-27.93%2060.014-27.93%20103.225%200%2040.912%2010.468%2074.673%2031.402%20101.233%2020.629%2026.918%2046.72%2040.402%2078.275%2040.402%2040.542%200%2071.28-17.468%2092.266-52.354l18.943%2014.966c-26.245%2044.589-65.969%2066.859-119.174%2066.859-45.188%200-82.615-16.958-112.179-50.872C13.633%20257.068%200%20217.79%200%20170.596S13.633%2083.153%2040.9%2051.894C70.155%2017.315%20107.89%200%20154.098%200c27.266%200%2051.673%209.296%2073.322%2027.939l16.442-24.925h20.475v105.268zM452.68%20167.071c49.171%200%2076.59-21.657%2076.59-63.539S501.902%2040.35%20452.68%2040.35h-83.687V167.07zM326.868%20334.193V5.005h128.774c74.19%200%20116.621%2034.783%20116.621%2098.527%200%2053.17-36.661%2083.203-75.211%2092.397l89.201%20138.264h-47.894l-83.84-131.777h-85.577v131.777h-42.125zM762.31%20312.23q44.881%200%2072.301-38.92c17.973-25.947%2026.908-60.525%2026.908-103.736s-8.986-77.79-26.908-103.736q-27.42-38.92-72.301-38.92c-29.922%200-53.869%2012.973-71.791%2038.92Q663.1%20104.222%20663.1%20169.574t27.419%20103.736c17.973%2025.947%2041.869%2038.92%2071.791%2038.92M873.008%2052.353q39.367%2046.89%2039.367%20117.221t-39.367%20117.22c-29.258%2034.937-66.174%2052.354-110.698%2052.354-44.525%200-81.441-17.468-110.699-52.354q-39.367-46.887-39.367-117.22t39.367-117.22C680.869%2017.416%20717.734%200%20762.31%200s81.44%2017.468%20110.698%2052.353M1146.31%203.014h20.47v105.268h-13.94c-21.59-54.192-53.66-81.313-96.24-81.313-15.93%200-29.11%204.8-39.37%2014.454-10.31%209.654-15.47%2021.81-15.47%2036.418%200%2019.307%209.8%2034.732%2029.41%2046.377%2010.31%206.334%2028.08%2013.638%2053.36%2021.963%2021.59%207.304%2036.56%2012.973%2044.88%2016.957s16.44%208.837%2024.46%2014.455c21.95%2015.936%2032.93%2037.592%2032.93%2064.867s-10.62%2051.025-31.91%2069.311c-21.29%2018.285-48.2%2027.428-80.78%2027.428s-59.18-10.113-82.768-30.442l-16.441%2027.428h-23.463V222.949h12.485c10.314%2027.275%2025.734%2048.88%2046.367%2064.867%2020.27%2016.293%2041.4%2024.466%2063.31%2024.466%2021.9%200%2038.24-5.159%2050.86-15.477%2012.96-10.317%2019.45-24.261%2019.45-41.882%200-17.622-9.5-32.74-28.44-44.386-7.66-4.648-24.77-11.952-51.37-21.963-32.27-10.981-55.5-21.758-69.797-32.433q-32.933-23.904-32.933-66.348%200-38.921%2027.419-64.357C1006.76%208.48%201029.33%200%201056.6%200c27.26%200%2051.67%209.296%2073.32%2027.939zM1368.72%20149.347c47.74%200%2071.43-20.431%2071.43-55.316s-23.39-54.958-70.98-54.958h-78.27v110.274zm-77.82%20150.727h88.03c49.12%200%2075.97-21.657%2075.97-58.636s-27.72-59.351-76.84-59.351h-87.16zm-42.12%2034.119V5.005h118.05c73.83%200%20116.16%2030.493%20116.16%2088.311%200%2030.237-23.03%2061.649-50.96%2069.873%2039.93%2010.062%2065.51%2039.89%2065.51%2078.555%200%2060.577-43.04%2092.398-116.37%2092.398h-132.39zM1746.87%20312.23v21.963h-153.59V312.23h8.47c18.95%200%2031.41-.817%2037.38-2.503%205-1.634%207.46-5.159%207.46-10.471V195.52L1543.85%2041.882c-5.67-6.997-10.98-11.288-15.93-12.973-4.34-1.328-13.27-1.992-26.91-1.992V5.005h142.1v21.963c-31.6%200-47.38%203.166-47.38%209.5%200%202.35%201.17%205.312%203.47%208.99l81.8%20125.188h1.99l79.76-125.189c2.35-3.677%203.47-6.64%203.47-8.99%200-6.332-15.78-9.5-47.39-9.5V5.006H1840v21.963c-14.3%200-23.59.664-27.93%201.992-5%201.328-9.96%205.67-14.96%2012.973l-103.7%20155.119v102.255c0%205.67%202.65%209.143%207.96%2010.471%205.67%201.686%2017.98%202.503%2036.92%202.503h8.47z%22%20style%3D%22fill%3A%20rgb(21%2C%2016%2C%206)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
"favicon": "https://crosby.ai/favicon.ico",
"ogImage": "https://cdn.sanity.io/images/q0rw6tov/production/0f7ad0ae733ad98919db05ca5eaaf684cfa93fe1-1920x1080.png?w=1200&q=85&auto=format&w=1200&h=628&fit=crop&q=60&fm=jpg",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Crosby'.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get Started",
"reasoning": "Button #0 with text 'Get Started' is likely the primary CTA due to its action-oriented text and darker, more prominent color (#151006), which stands out against the background."
},
"secondary": {
"index": 1,
"text": "Sign up now",
"reasoning": "Button #1 with text 'Sign up now' serves as a secondary action with a less prominent color (#484339), providing a complementary option to the primary CTA."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "legal professionals and businesses seeking AI-powered legal services"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Crosby'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}