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Cube Brand Identity

A complete profile of Cube's visual system — colors, typography, components, and personality — extracted from https://cube.dev/. Built for designers, agents, and AI tools.

Download JSON
Primary
#6A6A7C
Accent
#6F6DEE
Body Font
CeraPro
Heading
CeraPro

Color Palette

Brand palette extracted from https://cube.dev/.

primary
#6A6A7C
rgb(106, 106, 124)
secondary
#6F6DEE
rgb(111, 109, 238)
accent
#6F6DEE
rgb(111, 109, 238)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#0F0F24
rgb(15, 15, 36)
link
#0F0F24
rgb(15, 15, 36)

Typography

Each font links to its Google Fonts page where available.

primary
CeraPro
heading
CeraPro
CeraPro
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Cube favicon
Favicon
Cube social image
Social Card

UI Components

Live previews rendered using Cube's actual button styles.

input
background #FFFFFF textColor #0F0F24 borderColor null borderRadius 8px shadow rgba(15, 15, 36, 0.12) 0px 0px 0px 1px inset
buttonPrimary
background #6F6DEE textColor #FFFFFF borderRadius 8px shadow none
buttonSecondary
background #FFFFFF textColor #0F0F24 borderRadius 8px shadow none

Brand Personality

Tone: modern Energy: medium Audience: developers and data analysts

Cube Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Cube's primary brand color?

Cube's primary brand color is #6A6A7C. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Cube use?

Cube uses #6F6DEE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Cube use?

Cube uses CeraPro as the primary typeface across body and headings.

Does Cube use a light or dark theme?

Cube's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?

This profile was extracted from https://cube.dev/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Cube.

Methodology

Brand data on this page was extracted from https://cube.dev/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Cube.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "CeraPro",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6A6A7C",
    "secondary": "#6F6DEE",
    "accent": "#6F6DEE",
    "background": "#FFFFFF",
    "textPrimary": "#0F0F24",
    "link": "#0F0F24"
  },
  "typography": {
    "fontFamilies": {
      "primary": "CeraPro",
      "heading": "CeraPro"
    },
    "fontStacks": {
      "heading": [
        "CeraPro"
      ],
      "body": [
        "CeraPro"
      ],
      "paragraph": [
        "CeraPro"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "32px",
      "body": "26px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#0F0F24",
      "borderColor": null,
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(15, 15, 36, 0.12) 0px 0px 0px 1px inset"
    },
    "buttonPrimary": {
      "background": "#6F6DEE",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0F0F24",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://cube.dev/favicon.ico",
    "ogImage": "https://lgo0ecceic.ucarecd.net/2d616b0d-4e28-465b-bfee-cef1f2a8dbe1/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "None of the candidates clearly match the brand 'Cube' as inferred from the URL and page title. The heuristic suggestion was incorrect as it pointed to a non-brand-specific image.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Try free",
      "reasoning": "Button #4 'Try free' uses the vibrant brand color #6F6DEE, which aligns with the site's primary CTA style and is action-oriented."
    },
    "secondary": {
      "index": 12,
      "text": "Sign In",
      "reasoning": "Button #3 'Sign In' has a different background color (#FFFFFF) and serves as a secondary action, typical for login or account access."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and data analysts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "None of the candidates clearly match the brand 'Cube' as inferred from the URL and page title. The heuristic suggestion was incorrect as it pointed to a non-brand-specific image.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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