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Dawnguard Brand Identity

A complete profile of Dawnguard's visual system — colors, typography, components, and personality — extracted from https://dawnguard.ai/. Built for designers, agents, and AI tools.

Download JSON
Primary
#FF7C25
Accent
#3898EC
Body Font
Simplon Norm
Heading
Simplon Norm

Color Palette

Brand palette extracted from https://dawnguard.ai/.

primary
#FF7C25
rgb(255, 124, 37)
secondary
#0082F3
rgb(0, 130, 243)
accent
#3898EC
rgb(56, 152, 236)
background
#0E1110
rgb(14, 17, 16)
textPrimary
#D8E2D4
rgb(216, 226, 212)
link
#3898EC
rgb(56, 152, 236)

Typography

Each font links to its Google Fonts page where available.

primary
Simplon Norm
Simplon Norm Google Fonts →
heading
Simplon Norm
Simplon Norm Google Fonts →
Simplon Norm, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Dawnguard logo
Logo
Dawnguard favicon
Favicon
Dawnguard social image
Social Card

Brand Personality

Tone: professional Energy: medium Audience: businesses seeking security solutions

Dawnguard Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Dawnguard's primary brand color?

Dawnguard's primary brand color is #FF7C25. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Dawnguard use?

Dawnguard uses #3898EC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Dawnguard use?

Dawnguard uses Simplon Norm as the primary typeface across body and headings.

Does Dawnguard use a light or dark theme?

Dawnguard's primary site uses a dark color scheme, with a background of #0E1110.

Where can I find Dawnguard's logo?

Dawnguard's logo is available directly on their site (https://dawnguard.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://dawnguard.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Dawnguard.

Methodology

Brand data on this page was extracted from https://dawnguard.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Dawnguard.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Simplon Norm",
      "role": "body"
    },
    {
      "family": "Simpon Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#FF7C25",
    "secondary": "#0082F3",
    "accent": "#3898EC",
    "background": "#0E1110",
    "textPrimary": "#D8E2D4",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Simplon Norm",
      "heading": "Simplon Norm"
    },
    "fontStacks": {
      "heading": [
        "Simplon Norm",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Simplon Norm",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Simplon Norm",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "28px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/69a695d680c015021192e591/69a69a62ffe5f6350afa6b99_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/69a695d680c015021192e591/69babc3db88ae0e5e3da42ae_OpenGraph.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Dawnguard'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "The only detected button is 'Skip to main content', which is not a call-to-action but a navigation aid. It does not serve as a primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There are no other buttons available to classify as secondary."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking security solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Dawnguard'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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