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Daylit Brand Identity

A complete profile of Daylit's visual system — colors, typography, components, and personality — extracted from https://www.daylit.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#FAFFA7
Accent
#4D1520
Body Font
Tt Commons Pro Variable
Heading
Tt Commons Pro Variable

Color Palette

Brand palette extracted from https://www.daylit.com/.

primary
#FAFFA7
rgb(250, 255, 167)
secondary
#825B63
rgb(130, 91, 99)
accent
#4D1520
rgb(77, 21, 32)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#4D1520
rgb(77, 21, 32)
link
#4D1520
rgb(77, 21, 32)

Typography

Each font links to its Google Fonts page where available.

primary
Tt Commons Pro Variable
Tt Commons Pro Variable Google Fonts →
heading
Tt Commons Pro Variable
Tt Commons Pro Variable Google Fonts →
Tt Commons Pro Variable, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Daylit logo
Logo
Daylit favicon
Favicon
Daylit social image
Social Card

UI Components

Live previews rendered using Daylit's actual button styles.

input
background #FFFFFF textColor #4D1520 borderColor null borderRadius 6px shadow none
buttonPrimary
background #4D1520 textColor #F2EEE7 borderRadius 6px shadow none
buttonSecondary
background #FFFFFF textColor #4D1520 borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: business professionals

Daylit Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Daylit's primary brand color?

Daylit's primary brand color is #FAFFA7. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Daylit use?

Daylit uses #4D1520 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Daylit use?

Daylit uses Tt Commons Pro Variable as the primary typeface across body and headings.

Does Daylit use a light or dark theme?

Daylit's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Daylit's logo?

Daylit's logo is available directly on their site (https://www.daylit.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.daylit.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Daylit.

Methodology

Brand data on this page was extracted from https://www.daylit.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Daylit.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Tt Commons Pro Variable",
      "role": "body"
    },
    {
      "family": "Geist Mono",
      "role": "monospace"
    },
    {
      "family": "Open Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FAFFA7",
    "secondary": "#825B63",
    "accent": "#4D1520",
    "background": "#FFFFFF",
    "textPrimary": "#4D1520",
    "link": "#4D1520"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Tt Commons Pro Variable",
      "heading": "Tt Commons Pro Variable"
    },
    "fontStacks": {
      "heading": [
        "Tt Commons Pro Variable",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Tt Commons Pro Variable",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Tt Commons Pro Variable",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "76px",
      "h2": "44px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "7px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#4D1520",
      "borderColor": null,
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#4D1520",
      "textColor": "#F2EEE7",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#4D1520",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/68abd7e02c174baf0a9c5df1/68ac2877f90ddb5d77f69798_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/68abd7e02c174baf0a9c5df1/6940340a28b2878c01d724a4_OG%20Image.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 15,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Daylit'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get financial insights",
      "reasoning": "Button #0 has a vibrant brand color background (#4D1520) and action-oriented text ('Get financial insights'), making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "ButtonButtonLoginButtonButtonCapitalButtonButtonBook a Demo",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and serves as a secondary action with text like 'Login' and 'Book a Demo'."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Daylit'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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