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Decart Brand Identity

A complete profile of Decart's visual system — colors, typography, components, and personality — extracted from https://www.decart.ai/. Built for designers, agents, and AI tools.

Download JSON

Primary

#1578F7

Accent

#2548F6

Body Font

Roobert

Heading

Monitor

Color Palette

Brand palette extracted from https://www.decart.ai/.

primary

#1578F7

rgb(21, 120, 247)

secondary

#1863DC

rgb(24, 99, 220)

accent

#2548F6

rgb(37, 72, 246)

background

#F4F3F3

rgb(244, 243, 243)

textPrimary

#2548F6

rgb(37, 72, 246)

link

#2548F6

rgb(37, 72, 246)

Typography

Each font links to its Google Fonts page where available.

primary

Roobert

Roobert Google Fonts →

heading

Monitor

Monitor Google Fonts →

Monitor, Arial, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Decart's actual button styles.

buttonPrimary

background #2548F6 textColor #FFFFFF borderRadius 2px shadow none

buttonSecondary

background #F4F4F2 textColor #2548F6 borderColor #2548F6 borderRadius 2px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy professionals

Decart Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: cdn.prod.website-files.com

Source: decart.ai

Image: cdn.prod.website-files.com

Source: decart.ai

Image: cdn.prod.website-files.com

Source: decart.ai

Image: oasis2.decart.ai

Source: oasis2.decart.ai

Image: fhjh5atyvvrkcvlx.public.blob.vercel-storage.com

Source: sidekick.decart.ai

Image: cdn.prod.website-files.com

Source: decart.ai

Frequently Asked Questions

What is Decart's primary brand color?

Decart's primary brand color is #1578F7. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Decart use?

Decart uses #2548F6 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Decart use?

Decart uses Roobert for body text and Monitor for headings. Fonts were detected on https://www.decart.ai/ as part of their live design system.

Does Decart use a light or dark theme?

Decart's primary site uses a light color scheme, with a background of #F4F3F3.

Where can I find Decart's logo?

Decart's logo is available directly on their site (https://www.decart.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.decart.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Decart.

Methodology

Brand data on this page was extracted from https://www.decart.ai/ on 2026-06-08 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Decart.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/decart.json GET /branding/decart/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roobert",
      "role": "body"
    },
    {
      "family": "Monitor",
      "role": "heading"
    },
    {
      "family": "Monitor Condensed",
      "role": "unknown"
    },
    {
      "family": "Roobertmono Trial",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#1578F7",
    "secondary": "#1863DC",
    "accent": "#2548F6",
    "background": "#F4F3F3",
    "textPrimary": "#2548F6",
    "link": "#2548F6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roobert",
      "heading": "Monitor"
    },
    "fontStacks": {
      "heading": [
        "Monitor",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Roobert",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Roobert",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "55px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2548F6",
      "textColor": "#FFFFFF",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F4F4F2",
      "textColor": "#2548F6",
      "borderColor": "#2548F6",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/69a974f0b1fffb03644ecf2c/69b7eebaa857e5f5c10d955c_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/69a974f0b1fffb03644ecf2c/69b94eac7c2b44111d02c52d_og.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Try lucy 2.0Try lucy 2.0",
      "reasoning": "Button #1 has a vibrant blue background (#2548F6), which is consistent with the brand's primary color and is likely intended to draw attention as a primary call-to-action with the text 'Try lucy 2.0'."
    },
    "secondary": {
      "index": 0,
      "text": "contact us",
      "reasoning": "Button #0 has a light background (#F4F4F2) with a blue border, making it a suitable secondary action with the text 'contact us'. It contrasts with the primary button's vibrant color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Decart Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Decart Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles