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Dupe Brand Identity

A complete profile of Dupe's visual system — colors, typography, components, and personality — extracted from Dupe.com. Built for designers, agents, and AI tools.

Download JSON

Primary

#181D27

Accent

#8805A7

Body Font

Roboto

Heading

Roboto

Color Palette

Brand palette extracted from Dupe.com.

primary

#181D27

rgb(24, 29, 39)

secondary

#111827

rgb(17, 24, 39)

accent

#8805A7

rgb(136, 5, 167)

background

#FAFAFA

rgb(250, 250, 250)

textPrimary

#000000

rgb(0, 0, 0)

link

#8805A7

rgb(136, 5, 167)

Typography

Each font links to its Google Fonts page where available.

primary

Roboto

Roboto Google Fonts →

heading

Roboto

Roboto Google Fonts →

Inter, Inter Fallback, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Arial, Noto Sans, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Dupe's actual button styles.

input

background transparent textColor #323232 borderColor null borderRadius 0px shadow none

buttonPrimary

background #EEEEEE textColor #000000 borderRadius 9999px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy consumers looking for AI-driven solutions

Dupe Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: media.crystallize.com

Source: dupe.com

Image: dupe.com

Source: dupe.com

Image: cdn-images.article.com

Source: dupe.com

Image: dupe.com

Source: dupe.com

Image: mobileimages.lowes.com

Source: dupe.com

Image: dupe.com

Source: dupe.com

Frequently Asked Questions

What is Dupe's primary brand color?

Dupe's primary brand color is #181D27. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Dupe use?

Dupe uses #8805A7 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Dupe use?

Dupe uses Roboto as the primary typeface across body and headings.

Does Dupe use a light or dark theme?

Dupe's primary site uses a light color scheme, with a background of #FAFAFA.

Where can I find Dupe's logo?

Dupe's logo is available directly on their site (Dupe.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from Dupe.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Dupe.

Methodology

Brand data on this page was extracted from Dupe.com on 2026-06-08 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Dupe.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/dupe.json GET /branding/dupe/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#181D27",
    "secondary": "#111827",
    "accent": "#8805A7",
    "background": "#FAFAFA",
    "textPrimary": "#000000",
    "link": "#8805A7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Inter Fallback",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Inter",
        "Inter Fallback",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Inter",
        "Inter Fallback",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "14px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#323232",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#EEEEEE",
      "textColor": "#000000",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2299%22%20height%3D%2238%22%20viewBox%3D%220%200%2099%2038%22%20fill%3D%22none%22%20class%3D%22h-7%20w-auto%20md%3Ah-8%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M43.92%208.143h6.627L48.31%2018.652c-.496%202.3-1.411%204.34-2.745%206.117-1.307%201.778-2.901%203.15-4.784%204.118-1.856.967-3.869%201.45-6.038%201.45-2.17%200-4-.483-5.49-1.45-1.464-.968-2.484-2.34-3.059-4.118-.549-1.777-.575-3.816-.079-6.117l2.236-10.51h6.627l-2.47%2011.608c-.21.967-.21%201.83%200%202.588.235.732.653%201.307%201.254%201.726.601.418%201.333.627%202.196.627a4.88%204.88%200%200%200%202.392-.627%205.646%205.646%200%200%200%201.96-1.726%206.81%206.81%200%200%200%201.138-2.588l2.47-11.607Z%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20d%3D%22M10.156%2030.338c-2.013%200-3.79-.405-5.333-1.216-1.516-.81-2.705-1.934-3.568-3.372C.418%2024.286%200%2022.626%200%2020.77c0-2.405.588-4.601%201.765-6.588%201.176-1.987%202.784-3.569%204.823-4.745%202.065-1.176%204.34-1.765%206.823-1.765.889%200%201.7.105%202.431.314a7.094%207.094%200%200%201%202.04.824%206.14%206.14%200%200%201%201.568%201.254L21.41.928h6.667l-3.922%2018.508c-.48%201.878-1.124%203.621-2.352%205.294-1.229%201.647-2.837%202.994-4.824%204.04-1.986%201.045-4.26%201.568-6.823%201.568Zm4.51-6.667c-.915.654-1.987.98-3.216.98-.915%200-1.725-.182-2.43-.548a3.906%203.906%200%200%201-1.648-1.608c-.366-.706-.549-1.542-.549-2.51%200-1.176.262-2.274.784-3.294.523-1.02%201.242-1.83%202.157-2.43.941-.602%202-.903%203.176-.903.89%200%201.687.183%202.393.55.705.34%201.254.862%201.646%201.568.393.68.589%201.516.589%202.51%200%201.045-.249%202.09-.745%203.136a6.754%206.754%200%200%201-2.157%202.55ZM63.894%207.711c2.013%200%203.791.406%205.333%201.216%201.517.81%202.706%201.934%203.569%203.372.836%201.464%201.255%203.124%201.255%204.98%200%202.405-.588%204.602-1.765%206.588-1.176%201.987-2.784%203.569-4.823%204.745-2.065%201.177-4.34%201.765-6.823%201.765-.89%200-1.7-.105-2.432-.314a7.099%207.099%200%200%201-2.039-.823%206.142%206.142%200%200%201-1.568-1.255l-1.96%209.136h-6.667l3.921-18.508c.48-1.878%201.124-3.621%202.353-5.294%201.229-1.647%202.836-2.993%204.823-4.04%201.987-1.045%204.261-1.568%206.823-1.568Zm-4.51%206.667c.916-.654%201.988-.98%203.216-.98.915%200%201.726.182%202.432.548a3.906%203.906%200%200%201%201.647%201.608c.365.706.549%201.542.549%202.51a7.114%207.114%200%200%201-.785%203.294c-.523%201.02-1.242%201.83-2.156%202.43-.942.602-2%20.903-3.177.903-.889%200-1.686-.183-2.392-.55a3.672%203.672%200%200%201-1.647-1.568c-.392-.68-.588-1.516-.588-2.51%200-1.045.248-2.09.745-3.136a6.755%206.755%200%200%201%202.157-2.55ZM93.002%2023.317l1.582%204.912c-6.166%203.596-12.31%202.154-14.68.932-7.141-3.7-5.263-11.581-3.426-14.823%204.786-8.44%2019.956-9.3%2021.622-.537%201.475%207.756-10.07%2010.58-16.836%208.864%201.72%202.764%206.229%203.12%2011.738.652ZM81.5%2017.427c2.9%201.793%2010.086%201.328%2010.473-1.956.34-2.894-7.448-4.55-10.473%201.956Z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://dupe.com/apple-touch-icon.png",
    "ogImage": "https://dupe.com/assets/dupe-og-v1.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign up",
      "reasoning": "The 'Sign up' button is likely the primary CTA due to its action-oriented text, which is common for primary actions on websites."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy consumers looking for AI-driven solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Dupe Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Dupe Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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