Home · Branding · Durin

Durin Brand Identity

A complete profile of Durin's visual system — colors, typography, components, and personality — extracted from https://www.durin.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#C56722
Accent
#C56722
Body Font
DIN
Heading
DIN

Color Palette

Brand palette extracted from https://www.durin.com/.

primary
#C56722
rgb(197, 103, 34)
secondary
#2563EB
rgb(37, 99, 235)
accent
#C56722
rgb(197, 103, 34)
background
#000000
rgb(0, 0, 0)
textPrimary
#000000
rgb(0, 0, 0)
link
#9CA3AF
rgb(156, 163, 175)

Typography

Each font links to its Google Fonts page where available.

primary
DIN
DIN Google Fonts →
heading
DIN
DIN Google Fonts →
DIN
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Durin logo
Logo
Durin favicon
Favicon
Durin social image
Social Card

UI Components

Live previews rendered using Durin's actual button styles.

input
background #000000 textColor #FFFFFF borderColor #808080 borderRadius 1px shadow none
buttonPrimary
background #000000 textColor #FFFFFF borderRadius 4px shadow none
buttonSecondary
background #FFFFFF textColor #000000 borderRadius 2px shadow none

Brand Personality

Tone: bold Energy: high Audience: mining industry professionals

Durin Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Durin brand asset featured on durin.com
Image: durin.com
Source: durin.com
Durin brand asset featured on durin.com
Image: durin.com
Source: durin.com
Durin brand asset featured on blog.durin.com
Image: storage.ghost.io
Source: blog.durin.com
Durin brand asset featured on blog.durin.com
Image: storage.ghost.io
Source: blog.durin.com
Durin brand asset featured on blog.durin.com
Image: static.ghost.org
Source: blog.durin.com
Durin brand asset featured on durin.com
Image: durin.com
Source: durin.com

Frequently Asked Questions

What is Durin's primary brand color?

Durin's primary brand color is #C56722. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Durin use?

Durin uses DIN as the primary typeface across body and headings.

Does Durin use a light or dark theme?

Durin's primary site uses a dark color scheme, with a background of #000000.

Where can I find Durin's logo?

Durin's logo is available directly on their site (https://www.durin.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.durin.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Durin.

Methodology

Brand data on this page was extracted from https://www.durin.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Durin.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/durin.json GET /branding/durin/llms.txt 
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "DIN",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#C56722",
    "secondary": "#2563EB",
    "accent": "#C56722",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DIN",
      "heading": "DIN"
    },
    "fontStacks": {
      "heading": [
        "DIN"
      ],
      "body": [
        "DIN"
      ],
      "paragraph": [
        "DIN"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "24px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#808080",
      "borderRadius": "1px",
      "borderRadiusCorners": {
        "topLeft": "1px",
        "topRight": "1px",
        "bottomRight": "1px",
        "bottomLeft": "1px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://www.durin.com/logo.png",
    "ogImage": "https://durin.com/social.jpeg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "See open positions",
      "reasoning": "Button #1 ('See open positions') is the primary CTA due to its action-oriented text and prominent placement. It uses a dark background with white text, making it stand out among the other buttons."
    },
    "secondary": {
      "index": 7,
      "text": "All Cookies",
      "reasoning": "Button #7 ('All Cookies') is selected as the secondary button because it has a different background color (white) compared to the primary button, and it is less prominent."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "bold",
    "energy": "high",
    "targetAudience": "mining industry professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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