Home · Branding · Dust

Dust Brand Identity

A complete profile of Dust's visual system — colors, typography, components, and personality — extracted from https://dust.tt/. Built for designers, agents, and AI tools.

Download JSON
Primary
#1C91FF
Accent
#1C91FF
Body Font
Geist
Heading
Geist

Color Palette

Brand palette extracted from https://dust.tt/.

primary
#1C91FF
rgb(28, 145, 255)
secondary
#596170
rgb(89, 97, 112)
accent
#1C91FF
rgb(28, 145, 255)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#111418
rgb(17, 20, 24)
link
#2A3241
rgb(42, 50, 65)

Typography

Each font links to its Google Fonts page where available.

primary
Geist
heading
Geist
Geist, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Dust logo
Logo
Dust favicon
Favicon
Dust social image
Social Card

UI Components

Live previews rendered using Dust's actual button styles.

input
background transparent textColor #364153 borderColor null borderRadius 0px shadow none
buttonPrimary
background #1C91FF textColor #E9F7FF borderRadius 16px shadow none
buttonSecondary
background #FFFFFF textColor #2A3241 borderColor #EEEEEF borderRadius 16px shadow none

Brand Personality

Tone: modern Energy: medium Audience: businesses and organizations looking to integrate AI solutions

Dust Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Dust's primary brand color?

Dust's primary brand color is #1C91FF. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Dust use?

Dust uses Geist as the primary typeface across body and headings.

Does Dust use a light or dark theme?

Dust's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Dust's logo?

Dust's logo is available directly on their site (https://dust.tt/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://dust.tt/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Dust.

Methodology

Brand data on this page was extracted from https://dust.tt/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Dust.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    },
    {
      "family": "Geist Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#1C91FF",
    "secondary": "#596170",
    "accent": "#1C91FF",
    "background": "#FFFFFF",
    "textPrimary": "#111418",
    "link": "#2A3241"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#364153",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#1C91FF",
      "textColor": "#E9F7FF",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#2A3241",
      "borderColor": "#EEEEEF",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%221em%22%20height%3D%221em%22%20fill%3D%22none%22%20viewBox%3D%220%200%2096%2024%22%20class%3D%22h-%5B24px%5D%20w-%5B96px%5D%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%23FFAA0D%22%20d%3D%22M84%200H72v24h12z%22%20style%3D%22fill%3A%20rgb(255%2C%20170%2C%2013)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23E2F78C%22%20d%3D%22M12%2024c6.627%200%2012-5.373%2012-12S18.627%200%2012%200%200%205.373%200%2012s5.373%2012%2012%2012%22%20style%3D%22fill%3A%20rgb(226%2C%20247%2C%20140)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23FFC3DF%22%20d%3D%22M36%2024c6.627%200%2012-5.373%2012-12S42.627%200%2036%200%2024%205.373%2024%2012s5.373%2012%2012%2012%22%20style%3D%22fill%3A%20rgb(255%2C%20195%2C%20223)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23418B5C%22%20d%3D%22M12%200H0v24h12z%22%20style%3D%22fill%3A%20rgb(65%2C%20139%2C%2092)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23E14322%22%20d%3D%22M48%200H24v12h24z%22%20style%3D%22fill%3A%20rgb(225%2C%2067%2C%2034)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%233B82F6%22%20fill-rule%3D%22evenodd%22%20d%3D%22M60%2012a6%206%200%200%201%200-12h36v12z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(59%2C%20130%2C%20246)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%239FDBFF%22%20fill-rule%3D%22evenodd%22%20d%3D%22M48%2024V12h12a6%206%200%200%201%200%2012z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(159%2C%20219%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://dust.tt/static/favicon.png",
    "ogImage": "https://dust.tt/static/og_image.png",
    "logoHref": "/home"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 20,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Dust'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start Free Trial",
      "reasoning": "Button #0 ('Start Free Trial') uses the vibrant brand color #1C91FF and has strong CTA text, making it the primary call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Contact Sales",
      "reasoning": "Button #3 ('Contact Sales') has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses and organizations looking to integrate AI solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Dust'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Related Brand Profiles