Endex Brand Identity
A complete profile of Endex's visual system — colors, typography, components, and personality — extracted from https://endex.ai/. Built for designers, agents, and AI tools.
Primary
#041016
Accent
#010D0E
Body Font
Roboto
Heading
Roboto
Color Palette
Brand palette extracted from https://endex.ai/.
Typography
Each font links to its Google Fonts page where available.
primary
Roboto
heading
Roboto
SeasonSerif, Georgia, Times New Roman, serif, Segoe UI, -apple-system, Roboto, Helvetica, Arial, sans-serif, Apple Color Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Endex's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: business professionals using Excel
Endex Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Endex's primary brand color?
Endex's primary brand color is #041016. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Endex use?
Endex uses #010D0E as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Endex use?
Endex uses Roboto as the primary typeface across body and headings.
Does Endex use a light or dark theme?
Endex's primary site uses a dark color scheme, with a background of #02181A.
Where can I find Endex's logo?
Endex's logo is available directly on their site (https://endex.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://endex.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Endex.
Methodology
Brand data on this page was extracted from https://endex.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Endex.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Roboto",
"role": "body"
},
{
"family": "Segoe UI",
"role": "body"
},
{
"family": "Helvetica",
"role": "body"
},
{
"family": "Arial",
"role": "body"
},
{
"family": "ibmPlexMono",
"role": "monospace"
}
],
"colors": {
"primary": "#041016",
"secondary": "#0F2425",
"accent": "#010D0E",
"background": "#02181A",
"textPrimary": "#02181A",
"link": "#02181A"
},
"typography": {
"fontFamilies": {
"primary": "Roboto",
"heading": "Roboto"
},
"fontStacks": {
"heading": [
"SeasonSerif",
"Georgia",
"Times New Roman",
"serif",
"Segoe UI",
"-apple-system",
"Roboto",
"Helvetica",
"Arial",
"sans-serif",
"Apple Color Emoji"
],
"body": [
"aeonik",
"aeonik Fallback",
"system-ui",
"-apple-system",
"Segoe UI",
"Roboto",
"Helvetica",
"Arial",
"sans-serif",
"Apple Color Emoji"
],
"paragraph": [
"ibmPlexMono",
"system-ui",
"-apple-system",
"Segoe UI",
"Roboto",
"Helvetica",
"Arial",
"sans-serif",
"Apple Color Emoji"
]
},
"fontSizes": {
"h1": "88px",
"h2": "56px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"input": {
"background": "#0F2425",
"textColor": "#FFFFFF",
"borderColor": "#354648",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#010D0E",
"textColor": "#050E15",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#041016",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22ml-1.5%20h-%5B18px%5D%20w-%5B61px%5D%20flex-none%22%20width%3D%2261%22%20height%3D%2218%22%20viewBox%3D%220%200%2061%2018%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M0.697674%2016.782L2.09302%2015.7355V2.54506L0.697674%201.49855V1.28052H11.6642L12.1003%204.44186H11.8823L10.2689%202.52326L4.36046%202.26163V16.0189L10.5087%2015.7573L12.1221%2013.8387H12.3619L11.9041%2017H0.697674V16.782ZM3.83721%208.19186L8.59012%208.06105L9.68023%206.36046H9.89826V11.048H9.68023L8.59012%209.32558L3.83721%209.17296V8.19186ZM13.4496%2016.782L14.5398%2015.8881V7.29797L13.4496%206.49128V6.27326L16.6546%205.53198V8.08285C16.9598%207.2689%2017.4249%206.62936%2018.0499%206.16424C18.6895%205.69913%2019.4162%205.46657%2020.2302%205.46657C20.9424%205.46657%2021.5746%205.61919%2022.127%205.92442C22.6793%206.22965%2023.1081%206.67297%2023.4133%207.25436C23.7331%207.82122%2023.893%208.50436%2023.893%209.30378V15.8881L24.9831%2016.782V17H20.688V16.782L21.7781%2015.8881V9.43459C21.7781%208.88227%2021.6837%208.42442%2021.4947%208.06105C21.3203%207.68314%2021.0659%207.40698%2020.7316%207.23256C20.3973%207.0436%2020.0121%206.94913%2019.5761%206.94913C19.1255%206.94913%2018.6967%207.06541%2018.2898%207.29797C17.8828%207.53052%2017.534%207.86483%2017.2433%208.30087C16.9671%208.73692%2016.7709%209.25291%2016.6546%209.84884V15.8881L17.7665%2016.782V17H13.4496V16.782ZM31.0469%2017.218C30.073%2017.218%2029.2082%2016.9709%2028.4524%2016.4767C27.7111%2015.9826%2027.1297%2015.2922%2026.7082%2014.4055C26.2867%2013.5044%2026.0759%2012.4797%2026.0759%2011.3314C26.0759%2010.2122%2026.3157%209.2093%2026.7954%208.32267C27.275%207.42151%2027.9364%206.72384%2028.7794%206.22965C29.6224%205.72093%2030.5745%205.46657%2031.6355%205.46657C32.2314%205.46657%2032.7838%205.57558%2033.2925%205.79361C33.8157%206.01163%2034.2736%206.34593%2034.666%206.79651V2.67587L33.5759%201.86919V1.65116L36.7809%200.909884V15.8881L37.871%2016.782V17H34.666V14.689C34.3608%2015.4738%2033.8812%2016.0916%2033.2271%2016.5422C32.573%2016.9927%2031.8463%2017.218%2031.0469%2017.218ZM31.5919%2015.8663C32.0861%2015.8663%2032.5512%2015.75%2032.9873%2015.5174C33.4233%2015.2703%2033.7867%2014.9288%2034.0774%2014.4927C34.3826%2014.0422%2034.5788%2013.5189%2034.666%2012.923V8.86773C34.5062%208.32994%2034.2881%207.87209%2034.012%207.49419C33.7358%207.11628%2033.4088%206.83285%2033.0309%206.6439C32.653%206.45494%2032.2314%206.36046%2031.7663%206.36046C31.0977%206.36046%2030.4945%206.57849%2029.9567%207.01453C29.4335%207.45058%2029.0265%208.04651%2028.7358%208.80233C28.4596%209.55814%2028.3216%2010.4012%2028.3216%2011.3314C28.3216%2012.2035%2028.4524%2012.9811%2028.714%2013.6642C28.9756%2014.3474%2029.3535%2014.8852%2029.8477%2015.2776C30.3419%2015.6701%2030.9233%2015.8663%2031.5919%2015.8663ZM41.1805%2010.9826C41.1805%2011.9273%2041.3477%2012.7558%2041.682%2013.468C42.0308%2014.1802%2042.4959%2014.7253%2043.0773%2015.1032C43.6587%2015.4666%2044.3055%2015.6483%2045.0177%2015.6483C45.8462%2015.6483%2046.5584%2015.4084%2047.1543%2014.9288C47.7648%2014.4491%2048.2299%2013.7733%2048.5497%2012.9012L49.3346%2013.1192C49.0729%2014.3547%2048.5134%2015.3503%2047.6558%2016.1061C46.7982%2016.8474%2045.7372%2017.218%2044.4727%2017.218C43.368%2017.218%2042.3942%2016.9564%2041.5511%2016.4331C40.7227%2015.8953%2040.0831%2015.1831%2039.6325%2014.2965C39.1965%2013.3953%2038.9785%2012.407%2038.9785%2011.3314C38.9785%2010.2558%2039.182%209.27471%2039.5889%208.38808C40.0104%207.50145%2040.6209%206.79651%2041.4203%206.27326C42.2197%205.73547%2043.1645%205.46657%2044.2546%205.46657C45.3738%205.46657%2046.3113%205.7064%2047.0671%206.18605C47.8229%206.6657%2048.3753%207.31977%2048.7241%208.14826C49.0875%208.96221%2049.2474%209.87791%2049.2038%2010.8953H40.243V10.0451H47.0017C46.9581%209.36192%2046.8273%208.74419%2046.6093%208.19186C46.3913%207.625%2046.0788%207.17442%2045.6718%206.84012C45.2793%206.50581%2044.807%206.33866%2044.2546%206.33866C43.6151%206.33866%2043.0628%206.54942%2042.5977%206.97093C42.1325%207.39244%2041.7764%207.9593%2041.5293%208.67151C41.2968%209.38372%2041.1805%2010.1541%2041.1805%2010.9826ZM55.8509%2016.782L56.6794%2015.9317L50.8146%206.86192L49.441%205.90262V5.68459H54.0195V5.90262L53.191%206.81831L59.0995%2015.8881L60.4512%2016.782V17H55.8509V16.782ZM49.1794%2016.782L50.662%2015.8881L54.5428%2010.7209L57.2681%206.81831L56.4178%205.90262L56.4396%205.68459H60.1896V5.90262L58.6852%206.86192L55.0442%2011.5494L52.0791%2015.9317L52.9294%2016.782L52.9076%2017H49.1794V16.782Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
"favicon": "https://endex.ai/favicon.ico",
"ogImage": "https://endex.ai/api/media/file/CleanShot%202025-08-06%20at%2006.05.49.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'Endex'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Request Access",
"reasoning": "Button #0 'Request Access' is the primary CTA due to its unique dark background color (#010D0E) which stands out against the other buttons, and its action-oriented text indicating a key user action."
},
"secondary": {
"index": 1,
"text": "Sheet Navigation",
"reasoning": "Button #1 'Sheet Navigation' is selected as secondary due to its different background color (#FFFFFF) and less prominent action compared to the primary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "business professionals using Excel"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'Endex'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}