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Era Brand Identity

A complete profile of Era's visual system — colors, typography, components, and personality — extracted from https://era.app/. Built for designers, agents, and AI tools.

Download JSON

Primary

#9DBEBE

Accent

#191A17

Body Font

Segoe UI

Heading

Segoe UI

Color Palette

Brand palette extracted from https://era.app/.

primary

#9DBEBE

rgb(157, 190, 190)

accent

#191A17

rgb(25, 26, 23)

background

#F3F3F1

rgb(243, 243, 241)

textPrimary

#191A17

rgb(25, 26, 23)

link

#ADD2D1

rgb(173, 210, 209)

Typography

Each font links to its Google Fonts page where available.

primary

Segoe UI

Segoe UI Google Fonts →

heading

Segoe UI

Segoe UI Google Fonts →

Saans VF, Saans Fallback, -apple-system, blinkmacsystemfont, Segoe UI, Roboto, Helvetica Neue, Arial, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Era's actual button styles.

buttonPrimary

background #191A17 textColor #FFFFFF borderRadius 9999px shadow none

buttonSecondary

background #FFFFFF textColor #191A17 borderColor #E6E6E4 borderRadius 9999px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy individuals interested in financial management

Era Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: era.app

Source: era.app

Image: era.app

Source: era.app

Image: era.app

Source: era.app

Image: era.app

Source: era.app

Image: era.app

Source: era.app

Image: era.app

Source: era.app

Frequently Asked Questions

What is Era's primary brand color?

Era's primary brand color is #9DBEBE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Era use?

Era uses #191A17 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Era use?

Era uses Segoe UI as the primary typeface across body and headings.

Does Era use a light or dark theme?

Era's primary site uses a light color scheme, with a background of #F3F3F1.

Where can I find Era's logo?

Era's logo is available directly on their site (https://era.app/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://era.app/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Era.

Methodology

Brand data on this page was extracted from https://era.app/ on 2026-04-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Era.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/era.json GET /branding/era/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#9DBEBE",
    "accent": "#191A17",
    "background": "#F3F3F1",
    "textPrimary": "#191A17",
    "link": "#ADD2D1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "Saans VF",
        "Saans Fallback",
        "-apple-system",
        "blinkmacsystemfont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Saans VF",
        "Saans Fallback",
        "-apple-system",
        "blinkmacsystemfont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Saans VF",
        "Saans Fallback",
        "-apple-system",
        "blinkmacsystemfont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "35px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#191A17",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#191A17",
      "borderColor": "#E6E6E4",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2229%22%20height%3D%2211%22%20viewBox%3D%220%200%2029%2011%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-hidden%3D%22true%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M0%205.41199C0%202.67559%201.68238%200%205.12822%200C8.57407%200%2010.2362%202.59451%2010.2362%205.12822C10.2362%205.55388%2010.1956%206.06062%2010.1956%206.06062H2.51344C2.7364%207.74297%203.79043%208.69569%205.33092%208.69569C6.50656%208.69569%207.39841%208.16869%207.64165%207.23627H10.1754C9.83079%209.52676%207.86466%2010.8442%205.27011%2010.8442C1.804%2010.8442%200%208.16869%200%205.41199ZM2.59452%204.13501H7.47947C7.37818%202.87829%206.56736%201.94588%205.12822%201.94588C3.81069%201.94588%202.91883%202.7364%202.59452%204.13501Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(25%2C%2026%2C%2023)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M18.3551%202.49317C18.1322%202.45262%2017.7673%202.37155%2017.3417%202.37155C15.862%202.37155%2014.4836%203.64854%2014.4836%206.8106V10.6821H11.9297V0.162156H14.4836V2.08777C14.9498%200.891865%2016.3687%200%2017.6457%200C18.0106%200%2018.2336%200.0405391%2018.3551%200.0608086V2.49317Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(25%2C%2026%2C%2023)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M22.493%2010.8442C20.3647%2010.8442%2018.8242%209.56729%2018.8242%207.8038C18.8242%205.95928%2020.1621%204.82418%2022.493%204.52013L24.6011%204.23636C25.1686%204.15528%2025.4524%203.8715%2025.4524%203.4053C25.4524%202.63506%2024.7024%201.98643%2023.466%201.98643C22.3106%201.98643%2021.439%202.59451%2021.3579%203.6688H18.885C19.1283%201.41888%2020.8309%200%2023.466%200C26.2429%200%2028.0064%201.58103%2028.0064%204.07419V7.78357C28.0064%208.37133%2028.2294%208.63487%2028.655%208.63487C28.7969%208.63487%2028.9996%208.59434%2028.9996%208.59434V10.6821C28.9996%2010.6821%2028.3915%2010.8037%2027.7834%2010.8037C26.7091%2010.8037%2025.9186%2010.297%2025.797%209.30375C25.3308%2010.2362%2024.0538%2010.8442%2022.493%2010.8442ZM22.9187%208.8984C24.5606%208.8984%2025.5132%207.72274%2025.5132%206.14171V5.83766L22.9187%206.26332C21.885%206.42548%2021.3782%206.91195%2021.3782%207.68222C21.3782%208.39163%2021.9863%208.8984%2022.9187%208.8984Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(25%2C%2026%2C%2023)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://era.app/favicon.ico",
    "ogImage": "/social-card.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Get started free",
      "reasoning": "Button #3 has a strong call-to-action text 'Get started free' and uses a dark background color (#191A17), making it stand out as the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Join the waitlist",
      "reasoning": "Button #1, 'Join the waitlist', has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in financial management"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Era Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Era Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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