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Fingerprint Brand Identity

A complete profile of Fingerprint's visual system — colors, typography, components, and personality — extracted from https://fingerprint.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#F35B22
Accent
#F35B22
Body Font
Inter
Heading
Inter

Color Palette

Brand palette extracted from https://fingerprint.com/.

primary
#F35B22
rgb(243, 91, 34)
secondary
#62B06D
rgb(98, 176, 109)
accent
#F35B22
rgb(243, 91, 34)
background
#FAFAF8
rgb(250, 250, 248)
textPrimary
#484946
rgb(72, 73, 70)
link
#BD3200
rgb(189, 50, 0)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
Inter Google Fonts →
heading
Inter
Inter Google Fonts →
Inter, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Oxygen, Ubuntu, Cantarell, Open Sans, Helvetica Neue, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Fingerprint logo
Logo
Fingerprint favicon
Favicon
Fingerprint social image
Social Card

UI Components

Live previews rendered using Fingerprint's actual button styles.

input
background transparent textColor #A0A09D borderColor null borderRadius 0px shadow none
buttonPrimary
background #F35B22 textColor #FFFFFF borderColor #BE400F borderRadius 6px shadow rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset, rgba(24, 25, 22, 0.06) 0px 1px 2px 0px, rgba(24, 25, 22, 0.1) 0px -1px 0px 0px inset
buttonSecondary
background #F8F8F6 textColor #181916 borderColor #D9D9D6 borderRadius 6px shadow rgba(24, 25, 22, 0.02) 0px 2px 1px 0px, rgba(24, 25, 22, 0.1) 0px -1px 0px 0px inset

Brand Personality

Tone: professional Energy: medium Audience: businesses and developers

Fingerprint Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Fingerprint brand asset featured on fingerprint.com
Image: fingerprint.com
Source: fingerprint.com
Fingerprint brand asset featured on fingerprint.com
Image: fingerprint.com
Source: fingerprint.com
Fingerprint brand asset featured on docs.fingerprint.com
Image: mintcdn.com
Source: docs.fingerprint.com
Fingerprint brand asset featured on fingerprint.com
Image: fingerprint.com
Source: fingerprint.com
Fingerprint brand asset featured on docs.fingerprint.com
Image: mintcdn.com
Source: docs.fingerprint.com
Fingerprint brand asset featured on fingerprint.com
Image: fingerprint.com
Source: fingerprint.com

Frequently Asked Questions

What is Fingerprint's primary brand color?

Fingerprint's primary brand color is #F35B22. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Fingerprint use?

Fingerprint uses Inter as the primary typeface across body and headings.

Does Fingerprint use a light or dark theme?

Fingerprint's primary site uses a light color scheme, with a background of #FAFAF8.

Where can I find Fingerprint's logo?

Fingerprint's logo is available directly on their site (https://fingerprint.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://fingerprint.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Fingerprint.

Methodology

Brand data on this page was extracted from https://fingerprint.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Fingerprint.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/fingerprint.json GET /branding/fingerprint/llms.txt 
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F35B22",
    "secondary": "#62B06D",
    "accent": "#F35B22",
    "background": "#FAFAF8",
    "textPrimary": "#484946",
    "link": "#BD3200"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Open Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Open Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Open Sans",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "16px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#A0A09D",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#F35B22",
      "textColor": "#FFFFFF",
      "borderColor": "#BE400F",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset, rgba(24, 25, 22, 0.06) 0px 1px 2px 0px, rgba(24, 25, 22, 0.1) 0px -1px 0px 0px inset"
    },
    "buttonSecondary": {
      "background": "#F8F8F6",
      "textColor": "#181916",
      "borderColor": "#D9D9D6",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(24, 25, 22, 0.02) 0px 2px 1px 0px, rgba(24, 25, 22, 0.1) 0px -1px 0px 0px inset"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20172%2030%22%20class%3D%22LogoContextMenu-module--logo--8a7c1%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M4.7%202.3a21.5%2021.5%200%200%201%2019.2%200A1%201%200%200%201%2023%204%2019.5%2019.5%200%200%200%205.6%204a1%201%200%200%201-.9-1.7Zm1.7%203a19.8%2019.8%200%200%201%2015.8%200c2.6%201.2%204.8%203%206.3%205a1%201%200%200%201-1.6%201.2A14.2%2014.2%200%200%200%2021.4%207%2017.5%2017.5%200%200%200%207.3%207C5%208%203%209.8%201.8%2011.5a1%201%200%200%201-1.6-1.1c1.4-2%203.7-4%206.2-5.1ZM14.2%207c5%200%209.4%202.5%2011.6%206.2%201.2%202%201.6%204%201.6%205.6%200%202.8-2.6%204.6-5%204.6-1.1%200-2.3-.3-3.3-1-1-.8-1.7-2-1.7-3.6%200-.9-.5-1.5-1-2-.7-.4-1.5-.6-2.2-.6-1.8%200-3%201.3-3%202.6%200%201%20.3%202.5.7%203.5.5%201%201.3%202.2%202%202.9%201.3%201.2%203%202.3%205.2%202.8a1%201%200%200%201-.4%201.9%2012.6%2012.6%200%200%201-8.5-6.8c-.6-1.2-1-3-1-4.3%200-2.5%202.4-4.5%205-4.5%201%200%202.2.3%203.2%201s1.8%201.9%201.9%203.5c0%201%20.4%201.6%201%202%20.5.4%201.3.7%202.2.7%201.5%200%203-1.2%203-2.7%200-1.3-.4-3-1.4-4.6a11.4%2011.4%200%200%200-9.9-5.2c-3.7%200-7.7%201.8-9.8%205.2a9%209%200%200%200-1.2%204.9c0%202.4.4%203.4%201%205a1%201%200%201%201-1.8.8c-.7-1.8-1-3-1.2-5.8a10.9%2010.9%200%200%201%201.6-5.9c2.4-4.1%207.1-6.1%2011.4-6.2Zm-9%2011.6c0-4.4%204.4-8%209-8%204.7%200%209.2%203.2%209.2%208.3a1%201%200%201%201-2%200c0-3.7-3.3-6.3-7.2-6.3-3.8%200-7%202.9-7%206%200%201.8.2%203.5%201.2%205.3a13.2%2013.2%200%200%200%203%204%201%201%200%201%201-1.2%201.5%2015.2%2015.2%200%200%201-3.6-4.6c-1-2.1-1.4-4.1-1.3-6.2Zm9-.8c.6%200%201%20.5%201%201a5.9%205.9%200%200%200%203%205.1c1.4.8%202.3%201%203.7%201a11.8%2011.8%200%200%200%201.8-.1%201%201%200%201%201%20.3%201.9l-2%20.2c-1.8%200-3.1-.4-4.8-1.3a7.8%207.8%200%200%201-4-6.8c0-.5.5-1%201-1Z%22%20fill%3D%22%23F04405%22%20style%3D%22fill%3A%20rgb(240%2C%2068%2C%205)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M38.4%2014.1h5.9v2h-5.9v6.7h-2.6V7.2h9.6l-.3%202h-6.7v5Zm14-9.1c.4%200%20.8.1%201.1.5.3.3.5.6.5%201%200%20.5-.2%201-.5%201.2-.3.3-.7.5-1.2.5s-.9-.2-1.2-.5c-.3-.3-.4-.7-.4-1.1%200-.5.1-.9.4-1.2.4-.3.8-.4%201.2-.4ZM54%2021h3.2v1.8H48v-1.9h3.6v-8.2H48v-1.9h6V21Zm6.1-10.2h2.2l.2%201.6a5%205%200%200%201%201.7-1.4%204.8%204.8%200%200%201%202.2-.5c1%200%201.9.3%202.4%201%20.6.6.9%201.4.9%202.6v8.7h-2.6v-7.5a8%208%200%200%200%200-1.7c-.2-.4-.3-.7-.6-.8-.2-.2-.6-.3-1-.3-.6%200-1.1.1-1.6.5a4.9%204.9%200%200%200-1.2%201.2v8.6h-2.6v-12Zm23.4.6-1.5.3-2%20.1a4%204%200%200%201%201.6%201.2c.4.5.6%201.1.6%201.9a3.9%203.9%200%200%201-2.2%203.5c-.7.3-1.6.5-2.5.5-.7%200-1.3%200-1.7-.2a1.2%201.2%200%200%200-.5%201c0%20.6.5.9%201.5.9h2c1%200%201.7.1%202.3.4.7.3%201.2.7%201.6%201.2.3.5.5%201%20.5%201.7a3%203%200%200%201-1.5%202.7c-1%20.7-2.5%201-4.4%201-1.4%200-2.4-.1-3.2-.4a3%203%200%200%201-1.7-1.2%204%204%200%200%201-.4-2h2.2c0%20.4%200%20.7.3%201%20.1.3.4.5.9.6l1.9.2c1.2%200%202-.2%202.6-.5.5-.2.8-.7.8-1.3%200-.4-.2-.8-.7-1-.4-.3-1-.5-1.6-.5h-2c-1.2%200-2-.2-2.5-.6a2%202%200%200%201-.8-1.7c0-.4%200-.8.3-1.1a3%203%200%200%201%201-1%204%204%200%200%201-1.6-1.4c-.3-.5-.5-1.2-.5-2s.2-1.5.7-2.2a4%204%200%200%201%201.7-1.4c.8-.4%201.6-.6%202.6-.6%201.3%200%202.3%200%203-.3a12.7%2012.7%200%200%200%202.5-.9l.7%202.1Zm-6.2.9c-.8%200-1.4.2-1.8.7-.4.4-.6%201-.6%201.7%200%20.8.2%201.4.6%201.9.4.4%201%20.6%201.8.6s1.4-.2%201.8-.6c.4-.5.6-1%20.6-2%200-1.5-.8-2.3-2.4-2.3Zm10.2%205.3c0%201.2.4%202%201%202.6.6.6%201.4.9%202.3.9.5%200%201%200%201.5-.3A7.2%207.2%200%200%200%2094%2020l1%201.6a6%206%200%200%201-1.9%201%207.3%207.3%200%200%201-2.4.5c-1.8%200-3.2-.6-4.2-1.7a6.7%206.7%200%200%201-1.5-4.6c0-1.2.2-2.3.6-3.2.5-1%201.1-1.7%202-2.3.8-.5%201.7-.8%202.8-.8%201.6%200%202.9.6%203.8%201.6%201%201%201.4%202.5%201.4%204.4v1.1h-8Zm2.9-5.2c-.9%200-1.5.3-2%20.9-.5.6-.8%201.4-1%202.6h5.6c0-1.1-.2-2-.7-2.6-.5-.6-1.1-1-2-1Zm16.1-1.9%201.8.3-.4%204.4h-1.8v-2.4a3%203%200%200%200-2.2%201%207%207%200%200%200-1.4%202.7V21h2.4v1.8h-6.7V21h1.7v-8.4h-1.7v-1.8h3.6l.5%202.8c.5-1%201-1.8%201.7-2.3a4%204%200%200%201%202.5-.8Zm10%200c3%200%204.4%202.1%204.4%206.3%200%201.9-.4%203.4-1.2%204.5a4%204%200%200%201-3.4%201.8c-1.3%200-2.3-.5-3-1.4v5.6l-2.6.3V10.8h2.2l.1%201.6c.5-.6%201-1%201.6-1.4a4%204%200%200%201%202-.5Zm-.7%202a2.4%202.4%200%200%200-1.4.4c-.5.3-.8.8-1.2%201.3v5.6c.6.8%201.4%201.3%202.4%201.3.8%200%201.5-.4%202-1%20.4-.7.6-1.8.6-3.3a7%207%200%200%200-.6-3.3%202%202%200%200%200-1.8-1Zm16-2%201.8.3-.4%204.4h-1.8v-2.4a3%203%200%200%200-2.2%201%207%207%200%200%200-1.5%202.7V21h2.4v1.8h-6.6V21h1.7v-8.4h-1.7v-1.8h3.6l.5%202.8c.5-1%201-1.8%201.7-2.3a4%204%200%200%201%202.5-.8Zm9-5.5c.4%200%20.8.1%201.1.5.3.3.5.6.5%201%200%20.5-.2%201-.5%201.2-.3.3-.7.5-1.2.5-.4%200-.8-.2-1.1-.5a1.5%201.5%200%200%201-.5-1.1c0-.5.1-.9.5-1.2.3-.3.7-.4%201.1-.4Zm1.7%2016h3.2v1.8h-9.3v-1.9h3.6v-8.2h-3.5v-1.9h6V21Zm6.1-10.2h2.2l.2%201.6a5%205%200%200%201%201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    "favicon": "data:image/svg+xml,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 100 100'><text y='0.9em' font-size='90'>%F0%9F%91%A4</text></svg>",
    "ogImage": "https://fingerprint.com/img/fpjs-preview.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Fingerprint'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #1 with text 'Get Started' uses the vibrant brand color #F35B22, making it the most prominent CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Contact Sales",
      "reasoning": "Button #0 with text 'Contact Sales' has a different background color (#F8F8F6) and serves as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and developers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Fingerprint'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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