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Flint (K12) Brand Identity

A complete profile of Flint (K12)'s visual system — colors, typography, components, and personality — extracted from https://flintk12.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#0000EE
Accent
#FD5512
Body Font
Inter
Heading
GT Super Text Book

Color Palette

Brand palette extracted from https://flintk12.com/.

primary
#0000EE
rgb(0, 0, 238)
secondary
#FFF6EC
rgb(255, 246, 236)
accent
#FD5512
rgb(253, 85, 18)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#FD5512
rgb(253, 85, 18)
link
#FD5512
rgb(253, 85, 18)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
GT Super Text Book
GT Super Text Book Google Fonts →
GT Super Text Bold, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Flint (K12) logo
Logo
Flint (K12) favicon
Favicon
Flint (K12) social image
Social Card

UI Components

Live previews rendered using Flint (K12)'s actual button styles.

buttonPrimary
background #FD5512 textColor #0000EE borderRadius 4px shadow none
buttonSecondary
background #FFFFFF textColor #0000EE borderRadius 4px shadow none

Brand Personality

Tone: modern Energy: medium Audience: educators and schools

Flint (K12) Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Flint (K12)'s primary brand color?

Flint (K12)'s primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Flint (K12) use?

Flint (K12) uses #FD5512 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Flint (K12) use?

Flint (K12) uses Inter for body text and GT Super Text Book for headings. Fonts were detected on https://flintk12.com/ as part of their live design system.

Does Flint (K12) use a light or dark theme?

Flint (K12)'s primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Flint (K12)'s logo?

Flint (K12)'s logo is available directly on their site (https://flintk12.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://flintk12.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Flint (K12).

Methodology

Brand data on this page was extracted from https://flintk12.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Flint (K12).

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "GT Super Text Book",
      "role": "heading"
    },
    {
      "family": "GT Super Text Bold",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#FFF6EC",
    "accent": "#FD5512",
    "background": "#FFFFFF",
    "textPrimary": "#FD5512",
    "link": "#FD5512"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "GT Super Text Book"
    },
    "fontStacks": {
      "heading": [
        "GT Super Text Bold",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "42px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FD5512",
      "textColor": "#0000EE",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/3t12LvSmgLaDRnPsY7mc6ZT7p0.svg?width=984&height=266",
    "favicon": "https://framerusercontent.com/images/ifuLz0HKz6suWwDk7I1msPG8.png",
    "ogImage": "https://framerusercontent.com/assets/fKhmvS6m8bPLq3sLGvQeDsOoi0w.png",
    "logoHref": "./",
    "logoAlt": "Flint logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 8,
    "reasoning": "Selected #8 because it matches the brand name 'Flint' in the alt text and is the most relevant to the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start for free",
      "reasoning": "Button #0 'Start for free' uses the vibrant brand color #FD5512, which aligns with the accent color and has strong CTA text, making it the primary button."
    },
    "secondary": {
      "index": 2,
      "text": "Book a demo",
      "reasoning": "Button #2 'Book a demo' has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "educators and schools"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 8,
        "selectedLogoReasoning": "Selected #8 because it matches the brand name 'Flint' in the alt text and is the most relevant to the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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