Home · Branding · FLORA

FLORA Brand Identity

A complete profile of FLORA's visual system — colors, typography, components, and personality — extracted from https://www.florafauna.ai/. Built for designers, agents, and AI tools.

Download JSON
Primary
#0000EE
Accent
#FFFFFF
Body Font
Geist
Heading
Geist

Color Palette

Brand palette extracted from https://www.florafauna.ai/.

primary
#0000EE
rgb(0, 0, 238)
secondary
#71D083
rgb(113, 208, 131)
accent
#FFFFFF
rgb(255, 255, 255)
background
#000000
rgb(0, 0, 0)
textPrimary
#000000
rgb(0, 0, 0)
link
#1B2A1E
rgb(27, 42, 30)

Typography

Each font links to its Google Fonts page where available.

primary
Geist
Geist Google Fonts →
heading
Geist
Geist Google Fonts →
Redaction 10 Regular, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

FLORA logo
Logo
FLORA favicon
Favicon
FLORA social image
Social Card

UI Components

Live previews rendered using FLORA's actual button styles.

input
background transparent textColor #EEEEEE borderColor null borderRadius 0px shadow none
buttonPrimary
background #FFFFFF textColor #000000 borderRadius 12px shadow none
buttonSecondary
background #000000 textColor #0000EE borderRadius 12px shadow none

Brand Personality

Tone: modern Energy: medium Audience: creative professionals

FLORA Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

FLORA brand asset featured on florafauna.ai
Image: ik.imagekit.io
Source: florafauna.ai
FLORA brand asset featured on florafauna.ai
Image: framerusercontent.com
Source: florafauna.ai
FLORA brand asset featured on florafauna.ai
Image: ik.imagekit.io
Source: florafauna.ai
FLORA brand asset featured on florafauna.ai
Image: framerusercontent.com
Source: florafauna.ai
FLORA brand asset featured on florafauna.ai
Image: ik.imagekit.io
Source: florafauna.ai
FLORA brand asset featured on florafauna.ai
Image: ik.imagekit.io
Source: florafauna.ai

Frequently Asked Questions

What is FLORA's primary brand color?

FLORA's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does FLORA use?

FLORA uses #FFFFFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does FLORA use?

FLORA uses Geist as the primary typeface across body and headings.

Does FLORA use a light or dark theme?

FLORA's primary site uses a dark color scheme, with a background of #000000.

Where can I find FLORA's logo?

FLORA's logo is available directly on their site (https://www.florafauna.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.florafauna.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by FLORA.

Methodology

Brand data on this page was extracted from https://www.florafauna.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by FLORA.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/flora.json GET /branding/flora/llms.txt 
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    },
    {
      "family": "Redaction 10 Regular",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#71D083",
    "accent": "#FFFFFF",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#1B2A1E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Redaction 10 Regular",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "42px",
      "h2": "30px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "24px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#EEEEEE",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://framerusercontent.com/images/kDdyTCy4a4EJb09YZaP6nup6RY.svg",
    "ogImage": "https://framerusercontent.com/images/x3qzpI4Gzj75w6fLE5h36ozWL0w.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'FLORA'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 5,
      "text": "Get started for free",
      "reasoning": "Button #1 has a light background (#FFFFFF) with contrasting text, making it stand out as a primary CTA. The text 'Get started for free' is action-oriented, indicating a strong call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Contact sales",
      "reasoning": "Button #5 has a different background color (#000000) and offers a secondary action 'Contact sales', which is typical for secondary CTAs."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "creative professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'FLORA'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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