General Intuition Brand Identity
A complete profile of General Intuition's visual system — colors, typography, components, and personality — extracted from https://www.generalintuition.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.generalintuition.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using General Intuition's actual button styles.
Brand Personality
General Intuition Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is General Intuition's primary brand color?
General Intuition's primary brand color is #3898EC. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does General Intuition use?
General Intuition uses #0082F3 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does General Intuition use?
General Intuition uses Arial for body text and Geist Wght for headings. Fonts were detected on https://www.generalintuition.com/ as part of their live design system.
Does General Intuition use a light or dark theme?
General Intuition's primary site uses a dark color scheme, with a background of #000000.
Where can I find General Intuition's logo?
General Intuition's logo is available directly on their site (https://www.generalintuition.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.generalintuition.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by General Intuition.
Methodology
Brand data on this page was extracted from https://www.generalintuition.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by General Intuition.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Geist Wght",
"role": "heading"
},
{
"family": "Arial",
"role": "body"
},
{
"family": "alphalyrae",
"role": "unknown"
},
{
"family": "Geistmono Wght",
"role": "monospace"
}
],
"colors": {
"primary": "#3898EC",
"secondary": "#FFFF00",
"accent": "#0082F3",
"background": "#000000",
"textPrimary": "#000000",
"link": "#0082F3"
},
"typography": {
"fontFamilies": {
"primary": "Arial",
"heading": "Geist Wght"
},
"fontStacks": {
"heading": [
"alphalyrae",
"sans-serif"
],
"body": [
"Geist Wght",
"Arial",
"sans-serif"
],
"paragraph": [
"Geist Wght",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "24px",
"h2": "40px",
"body": "20px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#888888",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#000000",
"textColor": "#FFFFFF",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#000000",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://cdn.prod.website-files.com/68b73cd966b9c097c35f357b/68d5c7a33ab0896cc9b60b5f_logo_general_intuition.svg",
"favicon": "https://cdn.prod.website-files.com/68b73cd966b9c097c35f357b/68d31bc09caff7689751a224_favicon_32x32_general_intuition.png",
"ogImage": "https://cdn.prod.website-files.com/68b73cd966b9c097c35f357b/68e8144ca0bb0c277dd07742_general_intuition_opengraph.png",
"logoAlt": "General Intuition Logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #6 because it is visible, has a large size, and the alt text matches the brand name 'General Intuition'. It is the most prominent logo that aligns with the brand identity.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Work with us",
"reasoning": "Button #0 is the primary CTA because it uses a dark background (#000000) which contrasts with the light text, making it stand out more prominently than the others. The text 'Work with us' suggests a strong call to action."
},
"secondary": {
"index": 1,
"text": "Work with us",
"reasoning": "Button #1 is selected as the secondary button because it has a different background color (#FFFFFF) from the primary button and shares the same text, indicating a similar but less prominent action."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy professionals interested in gaming and research"
},
"designSystem": {
"framework": "bootstrap",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 6,
"selectedLogoReasoning": "Selected #6 because it is visible, has a large size, and the alt text matches the brand name 'General Intuition'. It is the most prominent logo that aligns with the brand identity.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}