Gradient Labs Brand Identity
A complete profile of Gradient Labs's visual system — colors, typography, components, and personality — extracted from https://gradient-labs.ai/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://gradient-labs.ai/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Gradient Labs's actual button styles.
Brand Personality
Gradient Labs Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Gradient Labs's primary brand color?
Gradient Labs's primary brand color is #FFA666. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Gradient Labs use?
Gradient Labs uses #FF8933 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Gradient Labs use?
Gradient Labs uses Linear Sans Regular for body text and Tiempos Headline Light Italic for headings. Fonts were detected on https://gradient-labs.ai/ as part of their live design system.
Does Gradient Labs use a light or dark theme?
Gradient Labs's primary site uses a light color scheme, with a background of #FAF7F0.
How was this brand profile generated?
This profile was extracted from https://gradient-labs.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Gradient Labs.
Methodology
Brand data on this page was extracted from https://gradient-labs.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Gradient Labs.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Linear Sans Regular",
"role": "body"
},
{
"family": "Inter",
"role": "body"
},
{
"family": "Tiempos Headline Light Italic",
"role": "heading"
}
],
"colors": {
"primary": "#FFA666",
"secondary": "#FF8933",
"accent": "#FF8933",
"background": "#FAF7F0",
"textPrimary": "#0000EE",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
"primary": "Linear Sans Regular",
"heading": "Tiempos Headline Light Italic"
},
"fontStacks": {
"heading": [
"Linear Sans Regular",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Inter",
"sans-serif"
]
},
"fontSizes": {
"h1": "56px",
"h2": "48px",
"body": "13px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "20px"
},
"components": {
"buttonPrimary": {
"background": "#FF8933",
"textColor": "#0000EE",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#000000",
"textColor": "#0000EE",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "none"
}
},
"images": {
"favicon": "https://framerusercontent.com/images/jG7voRVyxz7W2wjHzwLVD9lEc.png",
"ogImage": "https://framerusercontent.com/images/JCrQzPiTmDGBuCWnii2fDavwUE.png"
},
"__llm_logo_reasoning": {
"selectedIndex": -1,
"reasoning": "No suitable logo was found that clearly represents 'Gradient Labs'. All candidates were either too small or not clearly branded.",
"confidence": 0.3,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 3,
"text": "See it in action",
"reasoning": "Button #3 has a vibrant orange background (#FF8933), which aligns with the brand's accent color and is action-oriented with the text 'See it in action'."
},
"secondary": {
"index": 2,
"text": "Explore our product",
"reasoning": "Button #2 has a dark background (#000000) and offers a secondary action 'Explore our product', making it suitable as a secondary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "financial services professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": -1,
"selectedLogoReasoning": "No suitable logo was found that clearly represents 'Gradient Labs'. All candidates were either too small or not clearly branded.",
"confidence": 0.3
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}