Home · Branding · Graphite (acq. by Cursor)

Graphite (acq. by Cursor) Brand Identity

A complete profile of Graphite (acq. by Cursor)'s visual system — colors, typography, components, and personality — extracted from https://graphite.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#FF8833
Accent
#FF8833
Body Font
Matter
Heading
Matter

Color Palette

Brand palette extracted from https://graphite.com/.

primary
#FF8833
rgb(255, 136, 51)
secondary
#586069
rgb(88, 96, 105)
accent
#FF8833
rgb(255, 136, 51)
background
#0A0A0A
rgb(10, 10, 10)
textPrimary
#FAFAFA
rgb(250, 250, 250)
link
#0C1823
rgb(12, 24, 35)

Typography

Each font links to its Google Fonts page where available.

primary
Matter
Matter Google Fonts →
heading
Matter
Matter Google Fonts →
Matter, -apple-system, blinkmacsystemfont, Segoe UI, Roboto, Oxygen, Ubuntu, cantarell, fira sans, droid sans, helvetica neue, sans-serif, system-ui
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Graphite (acq. by Cursor) logo
Logo
Graphite (acq. by Cursor) favicon
Favicon
Graphite (acq. by Cursor) social image
Social Card

UI Components

Live previews rendered using Graphite (acq. by Cursor)'s actual button styles.

buttonPrimary
background #E5E5E5 textColor #171717 borderRadius 8px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
buttonSecondary
background #262626 textColor #FAFAFA borderColor #404040 borderRadius 8px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

Brand Personality

Tone: modern Energy: medium Audience: developers and tech companies

Graphite (acq. by Cursor) Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Graphite (acq. by Cursor) brand asset featured on graphite.com
Image: graphite.com
Source: graphite.com
Graphite (acq. by Cursor) brand asset featured on graphite.com
Image: graphite.com
Source: graphite.com
Graphite (acq. by Cursor) brand asset featured on graphite.com
Image: datocms-assets.com
Source: graphite.com
Graphite (acq. by Cursor) brand asset featured on graphite.com
Image: mintcdn.com
Source: graphite.com
Graphite (acq. by Cursor) brand asset featured on graphite.com
Image: datocms-assets.com
Source: graphite.com
Graphite (acq. by Cursor) brand asset featured on graphite.com
Image: graphite.com
Source: graphite.com

Frequently Asked Questions

What is Graphite (acq. by Cursor)'s primary brand color?

Graphite (acq. by Cursor)'s primary brand color is #FF8833. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Graphite (acq. by Cursor) use?

Graphite (acq. by Cursor) uses Matter as the primary typeface across body and headings.

Does Graphite (acq. by Cursor) use a light or dark theme?

Graphite (acq. by Cursor)'s primary site uses a dark color scheme, with a background of #0A0A0A.

Where can I find Graphite (acq. by Cursor)'s logo?

Graphite (acq. by Cursor)'s logo is available directly on their site (https://graphite.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://graphite.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Graphite (acq. by Cursor).

Methodology

Brand data on this page was extracted from https://graphite.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Graphite (acq. by Cursor).

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/graphite-acq-by-cursor.json GET /branding/graphite-acq-by-cursor/llms.txt 
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Matter",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Oxygen",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF8833",
    "secondary": "#586069",
    "accent": "#FF8833",
    "background": "#0A0A0A",
    "textPrimary": "#FAFAFA",
    "link": "#0C1823"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Matter",
      "heading": "Matter"
    },
    "fontStacks": {
      "heading": [
        "Matter",
        "-apple-system",
        "blinkmacsystemfont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "cantarell",
        "fira sans",
        "droid sans",
        "helvetica neue",
        "sans-serif",
        "system-ui"
      ],
      "body": [
        "Matter",
        "-apple-system",
        "blinkmacsystemfont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "cantarell",
        "fira sans",
        "droid sans",
        "helvetica neue",
        "sans-serif",
        "system-ui"
      ],
      "paragraph": [
        "Matter",
        "-apple-system",
        "blinkmacsystemfont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "cantarell",
        "fira sans",
        "droid sans",
        "helvetica neue",
        "sans-serif",
        "system-ui"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E5E5E5",
      "textColor": "#171717",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    },
    "buttonSecondary": {
      "background": "#262626",
      "textColor": "#FAFAFA",
      "borderColor": "#404040",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://graphite.com/favicon/apple-touch-icon.png",
    "ogImage": "https://staging-graphite-splash.vercel.app/og.png",
    "logoHref": "/",
    "logoAlt": "Graphite Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Graphite'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get started for free",
      "reasoning": "Button #2 'Get started for free' has action-oriented text and a distinct light background, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Request a demo",
      "reasoning": "Button #4 'Request a demo' has a different dark background color and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Graphite'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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