Graza Brand Identity
A complete profile of Graza's visual system — colors, typography, components, and personality — extracted from https://www.graza.co/. Built for designers, agents, and AI tools.
Primary
#3C422E
Accent
#D1E030
Body Font
GT Alpina Typewriter
Heading
ITC Garamond Condensed
Color Palette
Brand palette extracted from https://www.graza.co/.
Typography
Each font links to its Google Fonts page where available.
primary
GT Alpina Typewriter
heading
ITC Garamond Condensed
GT Alpina Typewriter, monospace
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Graza's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: health-conscious consumers
Graza Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Graza's primary brand color?
Graza's primary brand color is #3C422E. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Graza use?
Graza uses #D1E030 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Graza use?
Graza uses GT Alpina Typewriter for body text and ITC Garamond Condensed for headings. Fonts were detected on https://www.graza.co/ as part of their live design system.
Does Graza use a light or dark theme?
Graza's primary site uses a light color scheme, with a background of #F6E6D9.
Where can I find Graza's logo?
Graza's logo is available directly on their site (https://www.graza.co/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.graza.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Graza.
Methodology
Brand data on this page was extracted from https://www.graza.co/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Graza.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "GT Alpina Typewriter",
"role": "body"
},
{
"family": "ITC Garamond Condensed",
"role": "heading"
},
{
"family": "Apercu",
"role": "unknown"
}
],
"colors": {
"primary": "#3C422E",
"secondary": "#F6E6D9",
"accent": "#D1E030",
"background": "#F6E6D9",
"textPrimary": "#3C422E",
"link": "#D1E030"
},
"typography": {
"fontFamilies": {
"primary": "GT Alpina Typewriter",
"heading": "ITC Garamond Condensed"
},
"fontStacks": {
"heading": [
"GT Alpina Typewriter",
"monospace"
],
"body": [
"GT Alpina Typewriter",
"monospace"
],
"paragraph": [
"GT Alpina Typewriter",
"monospace"
]
},
"fontSizes": {
"h1": "16px",
"h2": "16px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#3C422E",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#D1E030",
"textColor": "#3C422E",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#F6E6D9",
"textColor": "#3C422E",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://www.graza.co/cdn/shop/t/38/assets/favicon-32x32.static_small.png?v=97222300656985941251682500131",
"ogImage": "https://cdn.shopify.com/s/files/1/0550/0003/9638/files/GRAZA_SG_ILLOCARD.jpg?v=1641577069",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'GRAZA'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 6,
"text": "Shop The Trio",
"reasoning": "Button #0 'Shop The Trio' uses the vibrant brand color #D1E030, which aligns with the accent color and is action-oriented, making it the primary CTA."
},
"secondary": {
"index": 1,
"text": "Shop All ➛",
"reasoning": "Button #2 'Shop All ➛' has a different background color #F6E6D9, making it suitable as a secondary CTA with a supportive action."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "health-conscious consumers"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'GRAZA'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}