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Headlight Brand Identity

A complete profile of Headlight's visual system — colors, typography, components, and personality — extracted from https://headlight.health/. Built for designers, agents, and AI tools.

Download JSON
Primary
#ED6342
Accent
#ED6342
Body Font
Canada Type Gibson
Heading
Frank Ruhl Libre Variable

Color Palette

Brand palette extracted from https://headlight.health/.

primary
#ED6342
rgb(237, 99, 66)
secondary
#036354
rgb(3, 99, 84)
accent
#ED6342
rgb(237, 99, 66)
background
#FFFEF9
rgb(255, 254, 249)
textPrimary
#000000
rgb(0, 0, 0)
link
#1863DC
rgb(24, 99, 220)

Typography

Each font links to its Google Fonts page where available.

primary
Canada Type Gibson
Canada Type Gibson Google Fonts →
heading
Frank Ruhl Libre Variable
Frank Ruhl Libre Variable Google Fonts →
frank-ruhl-libre-variable, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Headlight logo
Logo
Headlight favicon
Favicon
Headlight social image
Social Card

UI Components

Live previews rendered using Headlight's actual button styles.

buttonPrimary
background #ED6342 textColor #FFFFFF borderColor #ED6342 borderRadius 100px shadow none
buttonSecondary
background transparent textColor #300A03 borderColor #300A03 borderRadius 100px shadow none

Brand Personality

Tone: professional Energy: medium Audience: individuals seeking mental health services

Headlight Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Headlight's primary brand color?

Headlight's primary brand color is #ED6342. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Headlight use?

Headlight uses Canada Type Gibson for body text and Frank Ruhl Libre Variable for headings. Fonts were detected on https://headlight.health/ as part of their live design system.

Does Headlight use a light or dark theme?

Headlight's primary site uses a light color scheme, with a background of #FFFEF9.

Where can I find Headlight's logo?

Headlight's logo is available directly on their site (https://headlight.health/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://headlight.health/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Headlight.

Methodology

Brand data on this page was extracted from https://headlight.health/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Headlight.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Canada Type Gibson",
      "role": "body"
    },
    {
      "family": "Frank Ruhl Libre Variable",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#ED6342",
    "secondary": "#036354",
    "accent": "#ED6342",
    "background": "#FFFEF9",
    "textPrimary": "#000000",
    "link": "#1863DC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Canada Type Gibson",
      "heading": "Frank Ruhl Libre Variable"
    },
    "fontStacks": {
      "heading": [
        "frank-ruhl-libre-variable",
        "serif"
      ],
      "body": [
        "canada-type-gibson",
        "sans-serif"
      ],
      "paragraph": [
        "canada-type-gibson",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "58px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#ED6342",
      "textColor": "#FFFFFF",
      "borderColor": "#ED6342",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#300A03",
      "borderColor": "#300A03",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Matched",
      "reasoning": "Button #4 with text 'Get Matched' uses the vibrant brand color #ED6342, making it the most prominent CTA on the page."
    },
    "secondary": {
      "index": 26,
      "text": "Learn More",
      "reasoning": "Button #0 with text 'Learn More' has a transparent background, providing a clear contrast to the primary button's vibrant color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "individuals seeking mental health services"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Headlight'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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