Home · Branding · Heidi Health

Heidi Health Brand Identity

A complete profile of Heidi Health's visual system — colors, typography, components, and personality — extracted from https://www.heidihealth.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#FBF582
Accent
#FBF582
Body Font
Inter
Heading
Georgia

Color Palette

Brand palette extracted from https://www.heidihealth.com/.

primary
#FBF582
rgb(251, 245, 130)
secondary
#755760
rgb(117, 87, 96)
accent
#FBF582
rgb(251, 245, 130)
background
#FCFAF8
rgb(252, 250, 248)
textPrimary
#28030F
rgb(40, 3, 15)
link
#28030F
rgb(40, 3, 15)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
Inter Google Fonts →
heading
Georgia
Georgia Google Fonts →
Inter, system-ui, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Heidi Health logo
Logo
Heidi Health favicon
Favicon
Heidi Health social image
Social Card

UI Components

Live previews rendered using Heidi Health's actual button styles.

input
background transparent textColor #28030F borderColor null borderRadius 0px shadow none
buttonPrimary
background #FBF582 textColor #28030F borderRadius 12px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(120, 90, 60, 0.06) 0px 1px 3px 1px, rgba(120, 90, 60, 0.03) 0px 1px 1px 0px
buttonSecondary
background #FFFFFF textColor #28030F borderRadius 6px shadow none

Brand Personality

Tone: modern Energy: medium Audience: healthcare professionals

Heidi Health Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Heidi Health brand asset featured on heidihealth.com
Image: heidihealth.com
Source: heidihealth.com
Heidi Health brand asset featured on heidihealth.com
Image: cdn.sanity.io
Source: heidihealth.com
Heidi Health brand asset featured on heidihealth.com
Image: cdn.sanity.io
Source: heidihealth.com
Heidi Health brand asset featured on heidihealth.com
Image: heidihealth.com
Source: heidihealth.com
Heidi Health brand asset featured on heidihealth.com
Image: cdn.sanity.io
Source: heidihealth.com
Heidi Health brand asset featured on heidihealth.com
Image: cdn.sanity.io
Source: heidihealth.com

Frequently Asked Questions

What is Heidi Health's primary brand color?

Heidi Health's primary brand color is #FBF582. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Heidi Health use?

Heidi Health uses Inter for body text and Georgia for headings. Fonts were detected on https://www.heidihealth.com/ as part of their live design system.

Does Heidi Health use a light or dark theme?

Heidi Health's primary site uses a light color scheme, with a background of #FCFAF8.

Where can I find Heidi Health's logo?

Heidi Health's logo is available directly on their site (https://www.heidihealth.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.heidihealth.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Heidi Health.

Methodology

Brand data on this page was extracted from https://www.heidihealth.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Heidi Health.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/heidi-health.json GET /branding/heidi-health/llms.txt 
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Georgia",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FBF582",
    "secondary": "#755760",
    "accent": "#FBF582",
    "background": "#FCFAF8",
    "textPrimary": "#28030F",
    "link": "#28030F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Georgia"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "56px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#28030F",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FBF582",
      "textColor": "#28030F",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(120, 90, 60, 0.06) 0px 1px 3px 1px, rgba(120, 90, 60, 0.03) 0px 1px 1px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#28030F",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://www.heidihealth.com/favicon.ico",
    "ogImage": "https://cdn.sanity.io/images/fq1n4a7f/production/183adc0ee450c3e548d2b075882f252f9c8fa522-1200x630.jpg",
    "logoHref": "/en-us",
    "logoAlt": "Heidi AI"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'Heidi AI' matches the brand name inferred from the page title and URL.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Heidi free",
      "reasoning": "Button #5 with text 'Get Heidi free' uses the vibrant brand color #FBF582, making it stand out as the primary call-to-action. The text is action-oriented, encouraging users to engage with the product."
    },
    "secondary": {
      "index": 13,
      "text": "Read the report",
      "reasoning": "Button #3 with text 'Read the report' has a neutral background color #FFFFFF, making it suitable as a secondary action. It provides additional information without competing with the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "healthcare professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'Heidi AI' matches the brand name inferred from the page title and URL.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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