Humans& Brand Identity
A complete profile of Humans&'s visual system — colors, typography, components, and personality — extracted from https://humansand.ai/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://humansand.ai/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Humans&'s actual button styles.
Brand Personality
Humans& Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Humans&'s primary brand color?
Humans&'s primary brand color is #9D968E. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Humans& use?
Humans& uses Sen for body text and Newsreader for headings. Fonts were detected on https://humansand.ai/ as part of their live design system.
Does Humans& use a light or dark theme?
Humans&'s primary site uses a light color scheme, with a background of #F5F1E8.
Where can I find Humans&'s logo?
Humans&'s logo is available directly on their site (https://humansand.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://humansand.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Humans&.
Methodology
Brand data on this page was extracted from https://humansand.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Humans&.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Newsreader",
"role": "heading"
},
{
"family": "Sen",
"role": "body"
}
],
"colors": {
"primary": "#9D968E",
"accent": "#9D968E",
"background": "#F5F1E8",
"textPrimary": "#474645",
"link": "#9D968E"
},
"typography": {
"fontFamilies": {
"primary": "Sen",
"heading": "Newsreader"
},
"fontStacks": {
"heading": [
"Newsreader",
"serif"
],
"body": [
"Newsreader",
"serif"
],
"paragraph": [
"Newsreader",
"serif"
]
},
"fontSizes": {
"h1": "16px",
"h2": "16px",
"body": "20px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#474645",
"textColor": "#F5F1E8",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#E5E1D9",
"textColor": "#51504E",
"borderColor": "#CCC9C2",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://humansand.ai/simplelogo3.png",
"favicon": "https://humansand.ai/favicon-48.png",
"ogImage": "https://humansand.ai/icon.jpg",
"logoAlt": "humans&"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it matches the brand name 'humans&', is visible, and the source URL suggests it is the main logo.",
"confidence": 0.8,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Apply & Reset",
"reasoning": "Button #0 has a neutral background color but is labeled 'Apply & Reset', which suggests a more action-oriented function compared to 'Close'. It also uses the class 'primary', indicating its primary role."
},
"secondary": {
"index": 1,
"text": "Close",
"reasoning": "Button #1 has a different background color (#E5E1D9) and serves a less prominent function ('Close'), making it suitable as a secondary button."
},
"confidence": 0.9
},
"personality": {
"tone": "minimalist",
"energy": "low",
"targetAudience": "unknown"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it matches the brand name 'humans&', is visible, and the source URL suggests it is the main logo.",
"confidence": 0.8
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}