InHouse Brand Identity
A complete profile of InHouse's visual system — colors, typography, components, and personality — extracted from https://www.tryinhouse.com/. Built for designers, agents, and AI tools.
Primary
#4F3E34
Accent
#856D4D
Body Font
Suisse Intl Regular
Heading
Suisse Intl Medium
Color Palette
Brand palette extracted from https://www.tryinhouse.com/.
Typography
Each font links to its Google Fonts page where available.
primary
Suisse Intl Regular
heading
Suisse Intl Medium
ABC Arizona Flare Regular, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%2522%3E%3C%2Fpath%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using InHouse's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: young professionals and renters
InHouse Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is InHouse's primary brand color?
InHouse's primary brand color is #4F3E34. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does InHouse use?
InHouse uses #856D4D as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does InHouse use?
InHouse uses Suisse Intl Regular for body text and Suisse Intl Medium for headings. Fonts were detected on https://www.tryinhouse.com/ as part of their live design system.
Does InHouse use a light or dark theme?
InHouse's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find InHouse's logo?
InHouse's logo is available directly on their site (https://www.tryinhouse.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.tryinhouse.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by InHouse.
Methodology
Brand data on this page was extracted from https://www.tryinhouse.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by InHouse.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Suisse Intl Regular",
"role": "body"
},
{
"family": "Suisse Intl Book",
"role": "body"
},
{
"family": "Suisse Intl Medium",
"role": "heading"
},
{
"family": "ABC Arizona Flare Regular",
"role": "display"
}
],
"colors": {
"primary": "#4F3E34",
"secondary": "#0000EE",
"accent": "#856D4D",
"background": "#FFFFFF",
"textPrimary": "#856D4D",
"link": "#856D4D"
},
"typography": {
"fontFamilies": {
"primary": "Suisse Intl Regular",
"heading": "Suisse Intl Medium"
},
"fontStacks": {
"heading": [
"ABC Arizona Flare Regular",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Suisse Intl Medium",
"sans-serif"
]
},
"fontSizes": {
"h1": "84px",
"h2": "48px",
"body": "9px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#000000",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#856D4D",
"textColor": "#0000EE",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#0000EE",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
}
},
"images": {
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"favicon": "https://framerusercontent.com/images/iydpm91zZqYn4SH4pJ3zbYmpD8.png",
"ogImage": "https://framerusercontent.com/assets/so5Cl5rpOYfSsjp0lFi48bNQk.gif",
"logoHref": "./"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'InHouse'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Get Started",
"reasoning": "Button #1 uses the vibrant brand color #856D4D and has action-oriented text 'Get Started', making it the primary CTA."
},
"secondary": {
"index": 4,
"text": "Learn More",
"reasoning": "Button #4 has a different background color (#FFFFFF) and offers a secondary action 'Learn More', making it suitable as a secondary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "young professionals and renters"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'InHouse'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}