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Ivo Brand Identity

A complete profile of Ivo's visual system — colors, typography, components, and personality — extracted from https://www.ivo.ai/. Built for designers, agents, and AI tools.

Download JSON
Primary
#5C6F2D
Accent
#5C6F2D
Body Font
Antarctica
Heading
Tiempos Text

Color Palette

Brand palette extracted from https://www.ivo.ai/.

primary
#5C6F2D
rgb(92, 111, 45)
secondary
#F6FFDE
rgb(246, 255, 222)
accent
#5C6F2D
rgb(92, 111, 45)
background
#ECE7DE
rgb(236, 231, 222)
textPrimary
#2B2723
rgb(43, 39, 35)
link
#6F6055
rgb(111, 96, 85)

Typography

Each font links to its Google Fonts page where available.

primary
Antarctica
heading
Tiempos Text
Tiempos Text Google Fonts →
Tiempos Text, Georgia, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Ivo logo
Logo
Ivo favicon
Favicon
Ivo social image
Social Card

UI Components

Live previews rendered using Ivo's actual button styles.

buttonPrimary
background #5C6F2D textColor #F6FFDE borderRadius 12px shadow none
buttonSecondary
background #ECE7DE textColor #2B2723 borderColor #ECE7DE borderRadius 12px shadow none

Brand Personality

Tone: professional Energy: medium Audience: enterprise legal teams

Ivo Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Ivo's primary brand color?

Ivo's primary brand color is #5C6F2D. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Ivo use?

Ivo uses Antarctica for body text and Tiempos Text for headings. Fonts were detected on https://www.ivo.ai/ as part of their live design system.

Does Ivo use a light or dark theme?

Ivo's primary site uses a light color scheme, with a background of #ECE7DE.

Where can I find Ivo's logo?

Ivo's logo is available directly on their site (https://www.ivo.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.ivo.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ivo.

Methodology

Brand data on this page was extracted from https://www.ivo.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Ivo.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Antarctica",
      "role": "body"
    },
    {
      "family": "Tiempos Text",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#5C6F2D",
    "secondary": "#F6FFDE",
    "accent": "#5C6F2D",
    "background": "#ECE7DE",
    "textPrimary": "#2B2723",
    "link": "#6F6055"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Antarctica",
      "heading": "Tiempos Text"
    },
    "fontStacks": {
      "heading": [
        "Tiempos Text",
        "Georgia",
        "sans-serif"
      ],
      "body": [
        "Antarctica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Antarctica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#5C6F2D",
      "textColor": "#F6FFDE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#ECE7DE",
      "textColor": "#2B2723",
      "borderColor": "#ECE7DE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/65f4b30742f9be11e8959d5c/696ff8fa46974424719695e3_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/65f4b30742f9be11e8959d5c/696ef34a6829192b4c87450e_OG%20Image%20-%20main.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Request Demo",
      "reasoning": "Button #3 uses the vibrant brand color #5C6F2D, which is distinct and stands out as the primary call-to-action. It also has a rounded border, making it visually prominent."
    },
    "secondary": {
      "index": 2,
      "text": "Request Demo",
      "reasoning": "Button #2 is from a different color group (#ECE7DE) and has a border, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise legal teams"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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