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LayerZero Brand Identity

A complete profile of LayerZero's visual system — colors, typography, components, and personality — extracted from https://layerzero.network/. Built for designers, agents, and AI tools.

Download JSON
Primary
#FFFFFF
Accent
#FAFAFA
Body Font
Roboto
Heading
Roboto

Color Palette

Brand palette extracted from https://layerzero.network/.

primary
#FFFFFF
rgb(255, 255, 255)
accent
#FAFAFA
rgb(250, 250, 250)
background
#0A0A0A
rgb(10, 10, 10)
textPrimary
#0A0A0A
rgb(10, 10, 10)
link
#FFFFFF
rgb(255, 255, 255)

Typography

Each font links to its Google Fonts page where available.

primary
Roboto
heading
Roboto
Roboto, system-ui, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

LayerZero logo
Logo
LayerZero social image
Social Card

UI Components

Live previews rendered using LayerZero's actual button styles.

buttonPrimary
background #FAFAFA textColor #171717 borderRadius 0px shadow none
buttonSecondary
background #1E1E1E textColor #F0F0F0 borderColor #313131 borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy professionals

LayerZero Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is LayerZero's primary brand color?

LayerZero's primary brand color is #FFFFFF. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does LayerZero use?

LayerZero uses #FAFAFA as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does LayerZero use?

LayerZero uses Roboto as the primary typeface across body and headings.

Does LayerZero use a light or dark theme?

LayerZero's primary site uses a dark color scheme, with a background of #0A0A0A.

Where can I find LayerZero's logo?

LayerZero's logo is available directly on their site (https://layerzero.network/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://layerzero.network/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by LayerZero.

Methodology

Brand data on this page was extracted from https://layerzero.network/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by LayerZero.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Roboto Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#FFFFFF",
    "accent": "#FAFAFA",
    "background": "#0A0A0A",
    "textPrimary": "#0A0A0A",
    "link": "#FFFFFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Roboto",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Roboto",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Roboto",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "36px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FAFAFA",
      "textColor": "#171717",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1E1E1E",
      "textColor": "#F0F0F0",
      "borderColor": "#313131",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2215%22%20height%3D%2225%22%20viewBox%3D%220%200%2019%2032%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22h-%5B25px%5D%20w-%5B15px%5D%22%20aria-hidden%3D%22true%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M9.10549%200.00390705C7.90364%200.009901%206.71473%200.253853%205.60667%200.721874C4.49861%201.18989%203.4931%201.87286%202.64756%202.73163C1.80203%203.59041%201.13303%204.60825%200.678775%205.72702C0.224522%206.84578%20-0.00607951%208.04355%200.000121829%209.25193V12.3066H7.39829V7.88099C7.39821%207.67315%207.43885%207.46733%207.51791%207.27529C7.59697%207.08325%207.71289%206.90876%207.85905%206.76178C8.00521%206.6148%208.17874%206.49826%208.36973%206.41873C8.56071%206.3392%208.76542%206.2983%208.97214%206.29834H9.23885C9.44558%206.2983%209.65029%206.33921%209.8413%206.41873C10.0323%206.49826%2010.2059%206.6148%2010.352%206.76178C10.4982%206.90876%2010.6142%207.08325%2010.6933%207.27529C10.7724%207.46734%2010.813%207.67314%2010.813%207.88099V19.745C11.7846%2019.7451%2012.7466%2019.5527%2013.6442%2019.1789C14.5418%2018.8051%2015.3574%2018.2572%2016.0444%2017.5664C16.7314%2016.8757%2017.2763%2016.0557%2017.6481%2015.1532C18.0199%2014.2508%2018.2112%2013.2834%2018.2112%2012.3066V9.25193C18.2164%206.8036%2017.2575%204.45269%2015.5441%202.71304C14.7033%201.85457%2013.701%201.17292%2012.5956%200.707811C11.4902%200.242699%2010.3038%200.00340269%209.10549%200.00390705Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(240%2C%20240%2C%20240)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M9.2392%2025.7511H8.97249C8.7658%2025.7511%208.56113%2025.7102%208.37016%2025.6307C8.17919%2025.5512%208.00567%2025.4346%207.85952%2025.2876C7.71337%2025.1407%207.59744%2024.9663%207.51837%2024.7743C7.43929%2024.5823%207.3986%2024.3765%207.39865%2024.1686V12.3047C6.42708%2012.3046%205.46501%2012.4969%204.56738%2012.8707C3.66976%2013.2445%202.85417%2013.7924%202.16717%2014.4831C1.48017%2015.1739%200.935215%2015.9939%200.563451%2016.8964C0.191688%2017.7989%200.000393837%2018.7662%200.000477441%2019.743V22.7552C-0.0118477%2023.9653%200.214572%2025.1659%200.66664%2026.2875C1.11871%2027.4091%201.78745%2028.4295%202.6342%2029.2896C3.48095%2030.1498%204.4889%2030.8326%205.59976%2031.2985C6.71061%2031.7645%207.90234%2032.0045%209.106%2032.0045C10.3097%2032.0045%2011.5014%2031.7645%2012.6122%2031.2985C13.7231%2030.8326%2014.7311%2030.1498%2015.5778%2029.2896C16.4246%2028.4295%2017.0933%2027.4091%2017.5454%2026.2875C17.9974%2025.1659%2018.2239%2023.9653%2018.2115%2022.7552V19.743H10.8134V24.1686C10.8134%2024.3765%2010.7726%2024.5823%2010.6935%2024.7743C10.6144%2024.9663%2010.4985%2025.1408%2010.3523%2025.2877C10.2061%2025.4346%2010.0326%2025.5512%209.84157%2025.6307C9.65059%2025.7102%209.44591%2025.7511%209.2392%2025.7511Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(240%2C%20240%2C%20240)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": null,
    "ogImage": "https://layerzero.network/images/opengraph-layerzero.webp",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Connected",
      "reasoning": "Button #0 ('Get Connected') is likely the primary CTA due to its action-oriented text and distinct light background color, which stands out against the dark theme of the site."
    },
    "secondary": {
      "index": 1,
      "text": "Infrastructure",
      "reasoning": "Button #1 ('Infrastructure') is chosen as secondary due to its different dark background color and less prominent action text compared to the primary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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