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Leona Brand Identity

A complete profile of Leona's visual system — colors, typography, components, and personality — extracted from https://www.leona.health/. Built for designers, agents, and AI tools.

Download JSON
Primary
#25008E
Accent
#25008E
Body Font
Inter
Heading
Neue Montreal

Color Palette

Brand palette extracted from https://www.leona.health/.

primary
#25008E
rgb(37, 0, 142)
secondary
#3898EC
rgb(56, 152, 236)
accent
#25008E
rgb(37, 0, 142)
background
#F6F4F0
rgb(246, 244, 240)
textPrimary
#160055
rgb(22, 0, 85)
link
#160055
rgb(22, 0, 85)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Neue Montreal
Neue Montreal Google Fonts →
Neue Montreal, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Leona logo
Logo
Leona favicon
Favicon
Leona social image
Social Card

UI Components

Live previews rendered using Leona's actual button styles.

buttonPrimary
background #25008E textColor #F6F4F0 borderRadius 999px shadow none
buttonSecondary
background #DFD8E6 textColor #25008E borderRadius 999px shadow none

Brand Personality

Tone: professional Energy: medium Audience: healthcare professionals and patients

Leona Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Leona's primary brand color?

Leona's primary brand color is #25008E. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Leona use?

Leona uses Inter for body text and Neue Montreal for headings. Fonts were detected on https://www.leona.health/ as part of their live design system.

Does Leona use a light or dark theme?

Leona's primary site uses a light color scheme, with a background of #F6F4F0.

Where can I find Leona's logo?

Leona's logo is available directly on their site (https://www.leona.health/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.leona.health/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Leona.

Methodology

Brand data on this page was extracted from https://www.leona.health/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Leona.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Neue Montreal",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#25008E",
    "secondary": "#3898EC",
    "accent": "#25008E",
    "background": "#F6F4F0",
    "textPrimary": "#160055",
    "link": "#160055"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Neue Montreal"
    },
    "fontStacks": {
      "heading": [
        "Neue Montreal",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#25008E",
      "textColor": "#F6F4F0",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#DFD8E6",
      "textColor": "#25008E",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20104%2032%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M28.6863%2024.2114C27.6474%2026.9398%2025.2196%2028.438%2022.2293%2028.438C21.8735%2028.438%2017.104%2027.96%2015.4108%2023.5701C16.111%2022.2467%2017.8788%2022.0252%2020.496%2021.5705C25.2196%2020.6435%2029.4669%2019.7224%2029.4669%2014.837C29.4669%2010.6978%2025.4836%208.36588%2021.3225%208.36588C14.1711%208.36588%2010.5781%2013.9101%2010.5781%2020.1188C10.5781%2027.0738%2015.1697%2031.9593%2021.5406%2031.9593C26.6143%2031.9593%2030.1671%2028.5721%2031.16%2025.8846L28.692%2024.2114H28.6863ZM14.8196%2020.113C14.8196%2015.624%2016.6391%2011.9687%2020.7141%2011.9687C22.8779%2011.9687%2025.2196%2012.5867%2025.2196%2015.1402C25.2196%2017.2972%2022.6196%2018.0026%2020.1918%2018.399C18.3035%2018.7138%2016.1742%2019.0753%2014.8196%2020.2529C14.8196%2020.2063%2014.8196%2020.1596%2014.8196%2020.113Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(37%2C%200%2C%20142)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M46.0653%208.36005C39.3042%208.36005%2034.8848%2013.2046%2034.8848%2020.2005C34.8848%2027.1963%2039.3501%2031.9942%2046.0653%2031.9942C52.7806%2031.9942%2057.2%2027.1088%2057.2%2020.2005C57.2%2013.2921%2052.7806%208.36005%2046.0653%208.36005ZM51.1735%2029.7322C49.9682%2028.3214%2048.4645%2028.0299%2047.1903%2027.8434C43.8269%2027.3595%2042.415%2026.9689%2041.336%2025.1791C40.4578%2023.71%2040.2857%2021.5763%2040.2053%2019.6933C40.079%2016.6151%2039.792%2015.8164%2038.5695%2012.7966C41.9042%2012.7966%2042.9488%2011.8696%2045.7611%2011.9396C49.8075%2012.0387%2052.7978%2014.7612%2052.7978%2022.8355C52.7978%2024.8177%2051.9483%2028.2748%2051.1678%2029.7264L51.1735%2029.7322Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(37%2C%200%2C%20142)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M72.9722%208.35999C69.5916%208.35999%2066.9916%2010.1206%2065.7806%2012.7615H65.3042C65.1722%2011.9687%2064.9598%2010.1614%2064.6097%208.80306H60.3625C60.7528%2010.1672%2061.057%2012.1902%2061.2291%2014.3064V31.5161H65.4362V18.9703C65.4362%2016.4635%2066.8194%2012.0153%2071.589%2012.0153C74.7973%2012.0153%2076.789%2014.2598%2076.789%2017.6936V31.5161H81.0362V16.5976C81.0362%2011.6655%2077.6097%208.36582%2072.9779%208.36582L72.9722%208.35999ZM6.02649%2031.5161C5.50419%2029.8022%205.15982%2027.1146%205.15982%2024.9109V0H0C0.608388%202.02295%200.866667%204.40153%200.866667%206.59938V31.5103H6.02649V31.5161ZM95.0291%208.35999C92.257%208.35999%2088.268%209.50264%2086.1903%2014.1723L89.1806%2015.8455C90.5695%2012.9422%2092.6013%2011.8404%2095.0291%2011.8404C97.9333%2011.8404%2099.7528%2013.1171%2099.7528%2016.685C99.7528%2018.1833%2097.3709%2018.3582%2093.9444%2019.0169C88.5263%2020.0255%2085.536%2022.0077%2085.536%2025.8379C85.536%2029.6681%2088.3943%2032%2092.5554%2032C95.4596%2032%2097.6693%2030.8107%2099.5347%2028.129H100.011L100.361%2031.5161H104V15.7173C104%2011.1816%20100.619%208.36582%2095.0291%208.36582V8.35999ZM93.468%2028.6129C91.2124%2028.6129%2089.8693%2027.5577%2089.8693%2025.797C89.8693%2024.0364%2091.2124%2022.9812%2094.547%2022.1884C97.015%2021.6171%2098.6622%2021.1332%2099.747%2020.5152C99.747%2025.9719%2096.9748%2028.6129%2093.4622%2028.6129H93.468Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(37%2C%200%2C%20142)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/67bf6d7eb42daf9be001e7e4/67c5026eb76d07e89e2af8bb_favicon-leona.png",
    "ogImage": "https://cdn.prod.website-files.com/67bf6d7eb42daf9be001e7e4/67c603fa1571094a4e0c25e3_OpenGraph2.avif",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which is a strong indicator of being the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Crea tu cuenta",
      "reasoning": "Button #0 is the primary CTA because it uses the vibrant brand color #25008E, which is consistent with the primary brand color, and has action-oriented text 'Crea tu cuenta'."
    },
    "secondary": {
      "index": 2,
      "text": "Ver todas",
      "reasoning": "Button #2 is selected as the secondary button because it has a different background color (#DFD8E6) and serves a less prominent function with the text 'Ver todas'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and patients"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which is a strong indicator of being the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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