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Lindy Brand Identity

A complete profile of Lindy's visual system — colors, typography, components, and personality — extracted from https://www.lindy.ai/. Built for designers, agents, and AI tools.

Download JSON
Primary
#3E5D6A
Accent
#2A66FF
Body Font
Manrope
Heading
Manrope

Color Palette

Brand palette extracted from https://www.lindy.ai/.

primary
#3E5D6A
rgb(62, 93, 106)
secondary
#0F3547
rgb(15, 53, 71)
accent
#2A66FF
rgb(42, 102, 255)
background
#FCFBF8
rgb(252, 251, 248)
textPrimary
#2A66FF
rgb(42, 102, 255)
link
#2A66FF
rgb(42, 102, 255)

Typography

Each font links to its Google Fonts page where available.

primary
Manrope
heading
Manrope
Manrope, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Lindy logo
Logo
Lindy favicon
Favicon
Lindy social image
Social Card

UI Components

Live previews rendered using Lindy's actual button styles.

buttonPrimary
background #2A66FF textColor #FFFFFF borderColor #2A66FF borderRadius 12px shadow rgba(0, 0, 0, 0.1) 0px -1px 1px 0px inset, rgba(20, 21, 26, 0.05) 0px 1px 2px 0px
buttonSecondary
background #FFFFFF textColor #474A55 borderColor #F3F3F3 borderRadius 12px shadow rgba(20, 21, 26, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: modern Energy: high Audience: professionals seeking AI solutions

Lindy Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Lindy's primary brand color?

Lindy's primary brand color is #3E5D6A. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Lindy use?

Lindy uses #2A66FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Lindy use?

Lindy uses Manrope as the primary typeface across body and headings.

Does Lindy use a light or dark theme?

Lindy's primary site uses a light color scheme, with a background of #FCFBF8.

Where can I find Lindy's logo?

Lindy's logo is available directly on their site (https://www.lindy.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.lindy.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lindy.

Methodology

Brand data on this page was extracted from https://www.lindy.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Lindy.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3E5D6A",
    "secondary": "#0F3547",
    "accent": "#2A66FF",
    "background": "#FCFBF8",
    "textPrimary": "#2A66FF",
    "link": "#2A66FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "sans-serif"
      ],
      "body": [
        "Manrope",
        "sans-serif"
      ],
      "paragraph": [
        "Manrope",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2A66FF",
      "textColor": "#FFFFFF",
      "borderColor": "#2A66FF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0.1) 0px -1px 1px 0px inset, rgba(20, 21, 26, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#474A55",
      "borderColor": "#F3F3F3",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(20, 21, 26, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%2076%2021%22%20fill%3D%22none%22%20class%3D%22g_brand_logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M8.90518%200.100846L7.34425%201.66177C7.20979%201.79623%207.20979%202.01546%207.34425%202.15285L14.0995%208.90808C14.2339%209.04254%2014.2339%209.26177%2014.0995%209.39915L7.34425%2016.1544C7.20979%2016.2888%207.20979%2016.5081%207.34425%2016.6455L8.90518%2018.2064C9.03964%2018.3408%209.25887%2018.3408%209.39626%2018.2064L18.2035%209.39915C18.3379%209.26469%2018.3379%209.04546%2018.2035%208.90808L9.39626%200.100846C9.26179%20-0.0336154%209.04256%20-0.0336154%208.90518%200.100846Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(15%2C%2053%2C%2071)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M4.20192%208.9052L7.80315%205.30397C7.93762%205.16951%207.93762%204.95028%207.80315%204.8129L6.24223%203.25197C6.10777%203.11751%205.88854%203.11751%205.75115%203.25197L0.100846%208.9052C-0.0336154%209.03966%20-0.0336154%209.25889%200.100846%209.39628L5.75408%2015.0524C5.88854%2015.1869%206.10777%2015.1869%206.24515%2015.0524L7.80608%2013.4915C7.94054%2013.357%207.94054%2013.1378%207.80608%2013.0004L4.20192%209.39628C4.06746%209.26182%204.06746%209.04259%204.20192%208.9052Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(15%2C%2053%2C%2071)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M65.6245%2020.8956C64.8703%2020.8956%2064.3675%2020.8197%2063.8122%2020.7437L64.1892%2018.2006C64.7183%2018.3%2065.1948%2018.376%2065.7005%2018.376C67.0597%2018.376%2067.7408%2018.0749%2068.4949%2016.286L63.7128%204.65796H66.6826L68.2172%208.93734C68.6966%2010.2966%2069.3514%2012.0826%2069.9038%2013.6961H69.9798C70.5323%2012.0358%2071.1374%2010.3492%2071.5642%208.98996L72.9497%204.66088H75.8698L71.0117%2016.6163C69.8045%2019.5861%2068.3429%2020.8956%2065.6245%2020.8956Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(15%2C%2053%2C%2071)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M57.1973%2014.3508C59.1353%2014.3508%2060.3425%2013.0413%2060.3425%2010.6999V10.4982C60.3425%208.23281%2059.1353%206.77419%2057.1973%206.77419C55.1336%206.77419%2054.1251%208.18312%2054.1251%2010.6268C54.1251%2013.0705%2055.081%2014.3508%2057.1973%2014.3508ZM60.3425%2016.4905V13.1436H60.2928C59.7638%2015.5347%2058.3811%2016.8179%2056.0894%2016.8179C53.0173%2016.8179%2051.433%2014.4531%2051.433%2010.6268C51.433%206.8005%2053.1196%204.33342%2056.0894%204.35973C58.4542%204.33342%2059.7901%205.61958%2060.3191%208.06035H60.3454V1.0625H63.0639V16.4934H60.3454L60.3425%2016.4905Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(15%2C%2053%2C%2071)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M42.3656%209.49266V16.4905H39.6471V4.66082H42.3656V7.90836H42.3919C42.9209%205.39159%2044.4322%204.35974%2046.4199%204.35974C49.264%204.35974%2050.3456%206.22174%2050.3456%208.79113V16.4934H47.6271V9.49559C47.6271%208.06035%2046.9986%206.80343%2045.16%206.80343C43.4237%206.80343%2042.3656%207.80897%2042.3656%209.49559V9.49266Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(15%2C%2053%2C%2071)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M37.7997%203.07369H34.8562V1.05969H37.7997V3.07369ZM37.7004%2016.4906H34.9819V4.66093H37.7004V16.4906Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(15%2C%2053%2C%2071)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M27.1305%201.38696V13.772H33.9529V16.4905H24.2629V1.38696H27.1334H27.1305Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(15%2C%2053%2C%2071)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/63e15df811f9df22b231e58f/6733c559fa6a679364b58973_32.png",
    "ogImage": "https://cdn.prod.website-files.com/63e15df811f9df22b231e58f/69a20da89a23a65ce1b211c3_Lindy%20OG.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Lindy'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Try for freeTry for freeTry for free",
      "reasoning": "Button #1 uses the vibrant brand color #2A66FF and has action-oriented text 'Try for free', making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Button TextButton TextTalk to sales",
      "reasoning": "Button #3 has a different background color (#FFFFFF) and serves a secondary action 'Talk to sales', making it suitable as the secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "professionals seeking AI solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Lindy'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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