Linear Brand Identity
A complete profile of Linear's visual system — colors, typography, components, and personality — extracted from https://linear.app/. Built for designers, agents, and AI tools.
Primary
#D0D6E0
Accent
#E5E5E6
Body Font
Inter
Heading
SF Pro Display
Color Palette
Brand palette extracted from https://linear.app/.
Typography
Each font links to its Google Fonts page where available.
primary
Inter
heading
SF Pro Display
Inter, SF Pro Display, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Oxygen, Ubuntu, Cantarell, Open Sans, Helvetica Neue, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Linear's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: tech-savvy professionals
Linear Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Linear's primary brand color?
Linear's primary brand color is #D0D6E0. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Linear use?
Linear uses #E5E5E6 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Linear use?
Linear uses Inter for body text and SF Pro Display for headings. Fonts were detected on https://linear.app/ as part of their live design system.
Does Linear use a light or dark theme?
Linear's primary site uses a dark color scheme, with a background of #08090A.
Where can I find Linear's logo?
Linear's logo is available directly on their site (https://linear.app/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://linear.app/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Linear.
Methodology
Brand data on this page was extracted from https://linear.app/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Linear.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "SF Pro Display",
"role": "heading"
}
],
"colors": {
"primary": "#D0D6E0",
"secondary": "#E4F222",
"accent": "#E5E5E6",
"background": "#08090A",
"textPrimary": "#08090A",
"link": "#5E6AD2"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "SF Pro Display"
},
"fontStacks": {
"heading": [
"Inter",
"SF Pro Display",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Oxygen",
"Ubuntu",
"Cantarell",
"Open Sans",
"Helvetica Neue",
"sans-serif"
],
"body": [
"Inter",
"SF Pro Display",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Oxygen",
"Ubuntu",
"Cantarell",
"Open Sans",
"Helvetica Neue",
"sans-serif"
],
"paragraph": [
"Inter",
"SF Pro Display",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Oxygen",
"Ubuntu",
"Cantarell",
"Open Sans",
"Helvetica Neue",
"sans-serif"
]
},
"fontSizes": {
"h1": "64px",
"h2": "48px",
"body": "15px"
}
},
"spacing": {
"baseUnit": 8,
"borderRadius": "2px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#F7F8F8",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#E5E5E6",
"textColor": "#08090A",
"borderColor": "#E5E5E6",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 8px 2px 0px, rgba(0, 0, 0, 0.01) 0px 5px 2px 0px, rgba(0, 0, 0, 0.04) 0px 3px 2px 0px, rgba(0, 0, 0, 0.07) 0px 1px 1px 0px, rgba(0, 0, 0, 0.08) 0px 0px 1px 0px"
},
"buttonSecondary": {
"background": "#141516",
"textColor": "#F7F8F8",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "rgba(255, 255, 255, 0.03) 0px 0px 0px 1px inset, rgba(255, 255, 255, 0.04) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.6) 0px 0px 0px 1px, rgba(0, 0, 0, 0.1) 0px 4px 4px 0px"
}
},
"images": {
"logo": 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"favicon": "https://linear.app/favicon.ico",
"ogImage": "https://linear.app/static/og/homepage.jpg",
"logoHref": "/homepage",
"logoAlt": "Linear"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage with alt text matching the brand 'Linear'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Get started",
"reasoning": "Button #1 with text 'Get started' has a vibrant blue background (#E5E5E6) and action-oriented text, making it the primary CTA."
},
"secondary": {
"index": 0,
"text": "Contact sales",
"reasoning": "Button #0 with text 'Contact sales' has a dark background (#141516), which is distinct from the primary button's color, making it suitable as a secondary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage with alt text matching the brand 'Linear'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}