Marqo Brand Identity
A complete profile of Marqo's visual system — colors, typography, components, and personality — extracted from https://www.marqo.ai/. Built for designers, agents, and AI tools.
Primary
#00CF8A
Accent
#40FFBF
Body Font
Work Sans
Heading
Work Sans
Color Palette
Brand palette extracted from https://www.marqo.ai/.
Typography
Each font links to its Google Fonts page where available.
primary
Work Sans
heading
Work Sans
DM Sans, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E)
Logo
Favicon
%20(1).png)
Social Card
UI Components
Live previews rendered using Marqo's actual button styles.
Brand Personality
Tone: modern Energy: high Audience: tech-savvy professionals
Marqo Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
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Frequently Asked Questions
What is Marqo's primary brand color?
Marqo's primary brand color is #00CF8A. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Marqo use?
Marqo uses #40FFBF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Marqo use?
Marqo uses Work Sans as the primary typeface across body and headings.
Does Marqo use a light or dark theme?
Marqo's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Marqo's logo?
Marqo's logo is available directly on their site (https://www.marqo.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.marqo.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Marqo.
Methodology
Brand data on this page was extracted from https://www.marqo.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Marqo.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Work Sans",
"role": "body"
},
{
"family": "DM Sans",
"role": "unknown"
}
],
"colors": {
"primary": "#00CF8A",
"secondary": "#020659",
"accent": "#40FFBF",
"background": "#FFFFFF",
"textPrimary": "#000055",
"link": "#000055"
},
"typography": {
"fontFamilies": {
"primary": "Work Sans",
"heading": "Work Sans"
},
"fontStacks": {
"heading": [
"DM Sans",
"Arial",
"sans-serif"
],
"body": [
"Work Sans",
"sans-serif"
],
"paragraph": [
"Work Sans",
"sans-serif"
]
},
"fontSizes": {
"h1": "56px",
"h2": "46.08px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "20px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#333333",
"borderColor": "#C0C1D6",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#40FFBF",
"textColor": "#00085A",
"borderRadius": "40px",
"borderRadiusCorners": {
"topLeft": "40px",
"topRight": "40px",
"bottomRight": "40px",
"bottomLeft": "40px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "transparent",
"textColor": "#FFFFFF",
"borderColor": "#40FFBF",
"borderRadius": "46.08px",
"borderRadiusCorners": {
"topLeft": "46.08px",
"topRight": "46.08px",
"bottomRight": "46.08px",
"bottomLeft": "46.08px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://cdn.prod.website-files.com/67e0e1c8c7139275092d891c/692ecab593d54ebe70be717e_Marqo%20Favicon%201.png",
"ogImage": "https://cdn.prod.website-files.com/62dfa8e3960a6e2b47dc7fae/66605969a791587274243072_Blog2%20(7)%20(1).png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 15,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Marqo'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "Talk to a Search Expert",
"reasoning": "Button #2 has a vibrant green background (#40FFBF) and action-oriented text 'Talk to a Search Expert', making it the most prominent CTA."
},
"secondary": {
"index": 1,
"text": "Subscribe",
"reasoning": "Button #1 has a transparent background with a green border, making it a suitable secondary button with a different color group."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "high",
"targetAudience": "tech-savvy professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Marqo'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}