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Mithril Brand Identity

A complete profile of Mithril's visual system — colors, typography, components, and personality — extracted from https://mithril.ai/. Built for designers, agents, and AI tools.

Download JSON

Primary

#0000EE

Accent

#10100F

Body Font

SuisseIntl-Regular

Heading

Tiempos Headline Light

Color Palette

Brand palette extracted from https://mithril.ai/.

primary

#0000EE

rgb(0, 0, 238)

accent

#10100F

rgb(16, 16, 15)

background

#030302

rgb(3, 3, 2)

textPrimary

#030302

rgb(3, 3, 2)

link

#E5E8C4

rgb(229, 232, 196)

Typography

Each font links to its Google Fonts page where available.

primary

SuisseIntl-Regular

SuisseIntl-Regular Google Fonts →

heading

Tiempos Headline Light

Tiempos Headline Light Google Fonts →

Tiempos Headline Light, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Mithril's actual button styles.

buttonPrimary

background #10100F textColor #0000EE borderRadius 100px shadow none

buttonSecondary

background #3D3D3C textColor #0000EE borderRadius 100px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy professionals

Mithril Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: framerusercontent.com

Source: mithril.ai

Image: framerusercontent.com

Source: mithril.ai

Image: framerusercontent.com

Source: mithril.ai

Image: framerusercontent.com

Source: mithril.ai

Image: framerusercontent.com

Source: mithril.ai

Image: framerusercontent.com

Source: mithril.ai

Frequently Asked Questions

What is Mithril's primary brand color?

Mithril's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Mithril use?

Mithril uses #10100F as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Mithril use?

Mithril uses SuisseIntl-Regular for body text and Tiempos Headline Light for headings. Fonts were detected on https://mithril.ai/ as part of their live design system.

Does Mithril use a light or dark theme?

Mithril's primary site uses a dark color scheme, with a background of #030302.

Where can I find Mithril's logo?

Mithril's logo is available directly on their site (https://mithril.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://mithril.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mithril.

Methodology

Brand data on this page was extracted from https://mithril.ai/ on 2026-04-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Mithril.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/mithril.json GET /branding/mithril/llms.txt

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "SuisseIntl-Regular",
      "role": "body"
    },
    {
      "family": "Tiempos Headline Light",
      "role": "heading"
    },
    {
      "family": "PP Neue Montreal Mono Regular",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#10100F",
    "background": "#030302",
    "textPrimary": "#030302",
    "link": "#E5E8C4"
  },
  "typography": {
    "fontFamilies": {
      "primary": "SuisseIntl-Regular",
      "heading": "Tiempos Headline Light"
    },
    "fontStacks": {
      "heading": [
        "Tiempos Headline Light",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "SuisseIntl-Regular",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#10100F",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#3D3D3C",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%2522http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%2522%20xmlns%3Axlink%3D%2522http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%2522%20viewBox%3D%25220%200%20146.373%2028.038%2522%20overflow%3D%2522visible%2522%3E%3Cg%3E%3Cpath%20d%3D%2522M%20136.18%2018.36%20L%20146.373%2018.36%20L%20146.373%2020.79%20L%20133.369%2020.79%20L%20133.369%206.771%20L%20136.18%206.771%20L%20136.18%2018.36%20Z%20M%20129.635%2020.79%20L%20126.824%2020.79%20L%20126.824%206.772%20L%20129.635%206.772%20Z%2522%20fill%3D%2522rgb(243%2C242%2C242)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%20117.569%206.771%20C%20119.378%206.771%20120.73%207.117%20121.632%207.808%20C%20122.539%208.504%20122.971%209.535%20122.971%2010.855%20C%20122.971%2011.814%20122.721%2012.622%20122.23%2013.252%20C%20121.85%2013.741%20121.329%2014.115%20120.683%2014.373%20C%20121.381%2014.462%20121.896%2014.672%20122.251%2015.032%20C%20122.706%2015.492%20122.876%2016.169%20122.876%2017.051%20L%20122.876%2020.79%20L%20120.082%2020.79%20L%20120.082%2017.395%20C%20120.082%2016.792%20119.934%2016.392%20119.663%2016.14%20C%20119.391%2015.887%20118.969%2015.76%20118.372%2015.76%20L%20109.872%2015.76%20L%20109.872%2020.79%20L%20107.059%2020.79%20L%20107.059%206.771%20Z%20M%20109.872%2013.407%20L%20117.032%2013.407%20C%20118.056%2013.407%20118.819%2013.245%20119.323%2012.894%20C%20119.817%2012.55%20120.082%2012.009%20120.082%2011.199%20C%20120.082%2010.398%20119.819%209.888%20119.327%209.57%20C%20118.823%209.244%20118.06%209.105%20117.032%209.105%20L%20109.872%209.105%20Z%2522%20fill%3D%2522rgb(243%2C242%2C242)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2089.957%2012.51%20L%20100.57%2012.51%20L%20100.57%206.716%20L%20103.381%206.716%20L%20103.381%2020.735%20L%20100.57%2020.735%20L%20100.57%2014.94%20L%2089.957%2014.94%20L%2089.957%2020.735%20L%2087.144%2020.735%20L%2087.144%206.716%20L%2089.957%206.716%20L%2089.957%2012.51%20Z%20M%2084.075%209.145%20L%2077.535%209.145%20L%2077.535%2020.735%20L%2074.742%2020.735%20L%2074.742%209.145%20L%2068.183%209.145%20L%2068.183%206.716%20L%2084.075%206.716%20L%2084.075%209.146%20Z%20M%2065.113%2020.735%20L%2062.301%2020.735%20L%2062.301%206.716%20L%2065.113%206.716%20Z%20M%2042.143%206.779%20L%2048.327%2017.566%20L%2054.492%206.779%20L%2054.528%206.716%20L%2058.569%206.716%20L%2058.569%2020.735%20L%2055.776%2020.735%20L%2055.776%209.78%20L%2049.586%2020.735%20L%2047.05%2020.735%20L%2040.86%209.78%20L%2040.86%2020.735%20L%2038.048%2020.735%20L%2038.048%206.716%20L%2042.108%206.716%20L%2042.143%206.778%20Z%20M%208.259%2016.072%20C%209.575%2014.758%2011.358%2014.019%2013.217%2014.018%20L%200%2014.019%20L%200%2011.39%20L%208.497%2011.39%20C%2010.348%2011.39%2012.123%2012.121%2013.437%2013.421%20L%204.111%204.106%20L%205.972%202.247%20L%2011.98%208.248%20C%2013.29%209.557%2014.029%2011.332%2014.035%2013.184%20L%2014.035%200%20L%2016.667%200%20L%2016.667%208.487%20C%2016.667%2010.346%2016.299%2012.704%2014.983%2014.018%20L%2018.439%2014.018%20L%2028.038%2014.019%20L%2028.038%2016.647%20L%2019.54%2016.647%20C%2017.869%2016.647%2016.253%2016.05%2014.983%2014.965%20L%2023.96%2023.932%20L%2022.099%2025.79%20L%2016.091%2019.79%20C%2014.775%2018.476%2014.036%2016.694%2014.035%2014.835%20L%2014.036%2028.038%20L%2011.404%2028.038%20L%2011.404%2019.551%20C%2011.404%2017.703%2012.134%2015.93%2013.436%2014.618%20L%204.111%2023.932%20L%202.25%2022.073%20Z%2522%20fill%3D%2522rgb(243%2C242%2C242)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2026.362%206.593%20C%2026.362%208.414%2024.885%209.891%2023.063%209.891%20C%2021.241%209.891%2019.765%208.414%2019.765%206.593%20C%2019.765%204.771%2021.241%203.294%2023.063%203.294%20C%2024.885%203.294%2026.362%204.771%2026.362%206.593%20Z%2522%20fill%3D%2522rgb(190%2C87%2C72)%2522%3E%3C%2Fpath%3E%3C%2Fg%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/u7xv0z4WWQRbVW0jZlwDyD75bkw.png",
    "ogImage": "https://framerusercontent.com/images/WPDQRDVyG0QCnKCwKU5oEJI80.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Mithril'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get compute",
      "reasoning": "The button 'Get compute' is likely the primary CTA due to its action-oriented text and darker, more prominent background color, which stands out against the page's dark theme."
    },
    "secondary": {
      "index": 1,
      "text": "Talk to us",
      "reasoning": "The button 'Talk to us' serves as a secondary action with a neutral background color, making it less prominent than the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Mithril'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Mithril Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Mithril Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles