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MoldCo Brand Identity

A complete profile of MoldCo's visual system — colors, typography, components, and personality — extracted from https://www.moldco.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#FEF6E6
Accent
#AC4E1D
Body Font
Inter
Heading
DM Sans

Color Palette

Brand palette extracted from https://www.moldco.com/.

primary
#FEF6E6
rgb(254, 246, 230)
secondary
#434A23
rgb(67, 74, 35)
accent
#AC4E1D
rgb(172, 78, 29)
background
#FEF6E6
rgb(254, 246, 230)
textPrimary
#434A23
rgb(67, 74, 35)
link
#F7EFDE
rgb(247, 239, 222)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
DM Sans
Inter, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

MoldCo logo
Logo
MoldCo favicon
Favicon
MoldCo social image
Social Card

UI Components

Live previews rendered using MoldCo's actual button styles.

buttonPrimary
background #AC4E1D textColor #FEF6E6 borderRadius 33554400px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(172, 78, 29, 0.2) 0px 0px 0px 4px
buttonSecondary
background transparent textColor #FFFFFF borderColor #FEF9EE borderRadius 33554400px shadow none

Brand Personality

Tone: professional Energy: medium Audience: Individuals concerned about mold exposure and health.

MoldCo Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is MoldCo's primary brand color?

MoldCo's primary brand color is #FEF6E6. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does MoldCo use?

MoldCo uses #AC4E1D as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does MoldCo use?

MoldCo uses Inter for body text and DM Sans for headings. Fonts were detected on https://www.moldco.com/ as part of their live design system.

Does MoldCo use a light or dark theme?

MoldCo's primary site uses a light color scheme, with a background of #FEF6E6.

Where can I find MoldCo's logo?

MoldCo's logo is available directly on their site (https://www.moldco.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.moldco.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by MoldCo.

Methodology

Brand data on this page was extracted from https://www.moldco.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by MoldCo.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "DM Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FEF6E6",
    "secondary": "#434A23",
    "accent": "#AC4E1D",
    "background": "#FEF6E6",
    "textPrimary": "#434A23",
    "link": "#F7EFDE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "DM Sans"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "21px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#AC4E1D",
      "textColor": "#FEF6E6",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(172, 78, 29, 0.2) 0px 0px 0px 4px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FEF9EE",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22block%20size-full%22%20fill%3D%22none%22%20preserveAspectRatio%3D%22none%22%20viewBox%3D%220%200%2019.247%2019.247%22%20data-fc-idx%3D%220%22%3E%3Cg%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cellipse%20cx%3D%225.43178%22%20cy%3D%222.6197%22%20fill%3D%22%23fef6e6%22%20rx%3D%221.37517%22%20ry%3D%221.36678%22%20style%3D%22fill%3A%20rgb(254%2C%20246%2C%20230)%20!important%3B%22%2F%3E%3Cellipse%20cx%3D%222.39923%22%20cy%3D%225.55779%22%20fill%3D%22%23fef6e6%22%20rx%3D%221.37517%22%20ry%3D%221.36678%22%20style%3D%22fill%3A%20rgb(254%2C%20246%2C%20230)%20!important%3B%22%2F%3E%3Cellipse%20cx%3D%221.37517%22%20cy%3D%229.75506%22%20fill%3D%22%23fef6e6%22%20rx%3D%221.37517%22%20ry%3D%221.36678%22%20style%3D%22fill%3A%20rgb(254%2C%20246%2C%20230)%20!important%3B%22%2F%3E%3Cellipse%20cx%3D%222.3983%22%20cy%3D%2213.827%22%20fill%3D%22%23fef6e6%22%20rx%3D%221.37517%22%20ry%3D%221.36678%22%20style%3D%22fill%3A%20rgb(254%2C%20246%2C%20230)%20!important%3B%22%2F%3E%3Cellipse%20cx%3D%225.46868%22%20cy%3D%2216.8716%22%20fill%3D%22%23fef6e6%22%20rx%3D%221.37517%22%20ry%3D%221.36678%22%20style%3D%22fill%3A%20rgb(254%2C%20246%2C%20230)%20!important%3B%22%2F%3E%3Cellipse%20cx%3D%229.56077%22%20cy%3D%2217.8802%22%20fill%3D%22%23fef6e6%22%20rx%3D%221.37517%22%20ry%3D%221.36678%22%20style%3D%22fill%3A%20rgb(254%2C%20246%2C%20230)%20!important%3B%22%2F%3E%3Cellipse%20cx%3D%2213.6525%22%20cy%3D%2216.8716%22%20fill%3D%22%23fef6e6%22%20rx%3D%221.37517%22%20ry%3D%221.36678%22%20style%3D%22fill%3A%20rgb(254%2C%20246%2C%20230)%20!important%3B%22%2F%3E%3Cellipse%20cx%3D%2216.7204%22%20cy%3D%2213.8208%22%20fill%3D%22%23fef6e6%22%20rx%3D%221.37517%22%20ry%3D%221.36678%22%20style%3D%22fill%3A%20rgb(254%2C%20246%2C%20230)%20!important%3B%22%2F%3E%3Cellipse%20cx%3D%2217.8718%22%20cy%3D%229.62977%22%20fill%3D%22%23fef6e6%22%20rx%3D%221.37517%22%20ry%3D%221.36678%22%20style%3D%22fill%3A%20rgb(254%2C%20246%2C%20230)%20!important%3B%22%2F%3E%3Cellipse%20cx%3D%2216.722%22%20cy%3D%225.4325%22%20fill%3D%22%23fef6e6%22%20rx%3D%221.37517%22%20ry%3D%221.36678%22%20style%3D%22fill%3A%20rgb(254%2C%20246%2C%20230)%20!important%3B%22%2F%3E%3Cellipse%20cx%3D%2213.6525%22%20cy%3D%222.63223%22%20fill%3D%22%23fef6e6%22%20rx%3D%221.37517%22%20ry%3D%221.36678%22%20style%3D%22fill%3A%20rgb(254%2C%20246%2C%20230)%20!important%3B%22%2F%3E%3Cellipse%20cx%3D%229.43161%22%20cy%3D%221.36678%22%20fill%3D%22%23fef6e6%22%20rx%3D%221.37517%22%20ry%3D%221.36678%22%20style%3D%22fill%3A%20rgb(254%2C%20246%2C%20230)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E",
    "favicon": "https://www.moldco.com/favicon-144.png",
    "ogImage": "https://images.prismic.io/moldco/aby4ER5fn6DF3BEk_image.png?auto=format,compress",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is in the header, visible, and links to the homepage, aligning with the brand 'MoldCo'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Start care",
      "reasoning": "Button #3 has a vibrant brand color (#AC4E1D) and action-oriented text ('Start care'), making it the primary CTA."
    },
    "secondary": {
      "index": 49,
      "text": "Learn more",
      "reasoning": "Button #1 has a transparent background, making it a suitable secondary button with a different color group than the primary."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Individuals concerned about mold exposure and health."
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is in the header, visible, and links to the homepage, aligning with the brand 'MoldCo'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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