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Narmi Brand Identity

A complete profile of Narmi's visual system — colors, typography, components, and personality — extracted from https://www.narmi.com/. Built for designers, agents, and AI tools.

Download JSON

Primary

#2B6653

Accent

#1B4338

Body Font

Mulish

Heading

Mulish

Color Palette

Brand palette extracted from https://www.narmi.com/.

primary

#2B6653

rgb(43, 102, 83)

secondary

#CCD8EC

rgb(204, 216, 236)

accent

#1B4338

rgb(27, 67, 56)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#000000

rgb(0, 0, 0)

link

#1B4338

rgb(27, 67, 56)

Typography

Each font links to its Google Fonts page where available.

primary

Mulish

Mulish Google Fonts →

heading

Mulish

Mulish Google Fonts →

Narmi matiere, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Narmi's actual button styles.

input

background transparent textColor #000000 borderColor null borderRadius 0px shadow none

buttonPrimary

background #1B4338 textColor #FFFFFF borderRadius 0px shadow none

buttonSecondary

background #C9D8F2 textColor #1140A0 borderColor #C6DDE8 borderRadius 41.9904px shadow none

Brand Personality

Tone: professional Energy: medium Audience: financial institutions

Narmi Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: cdn.prod.website-files.com

Source: narmi.com

Image: cdn.prod.website-files.com

Source: narmi.com

Image: cdn.prod.website-files.com

Source: narmi.com

Image: cdn.prod.website-files.com

Source: narmi.com

Image: cdn.prod.website-files.com

Source: narmi.com

Image: cdn.prod.website-files.com

Source: narmi.com

Frequently Asked Questions

What is Narmi's primary brand color?

Narmi's primary brand color is #2B6653. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Narmi use?

Narmi uses #1B4338 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Narmi use?

Narmi uses Mulish as the primary typeface across body and headings.

Does Narmi use a light or dark theme?

Narmi's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Narmi's logo?

Narmi's logo is available directly on their site (https://www.narmi.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.narmi.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Narmi.

Methodology

Brand data on this page was extracted from https://www.narmi.com/ on 2026-04-26 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Narmi.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/narmi.json GET /branding/narmi/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Mulish",
      "role": "body"
    },
    {
      "family": "Narmi matiere",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#2B6653",
    "secondary": "#CCD8EC",
    "accent": "#1B4338",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#1B4338"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Mulish",
      "heading": "Mulish"
    },
    "fontStacks": {
      "heading": [
        "Narmi matiere",
        "sans-serif"
      ],
      "body": [
        "Mulish",
        "sans-serif"
      ],
      "paragraph": [
        "Mulish",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "66.665px",
      "h2": "53.332px",
      "body": "19.9995px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#1B4338",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#C9D8F2",
      "textColor": "#1140A0",
      "borderColor": "#C6DDE8",
      "borderRadius": "41.9904px",
      "borderRadiusCorners": {
        "topLeft": "41.9904px",
        "topRight": "41.9904px",
        "bottomRight": "41.9904px",
        "bottomLeft": "41.9904px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/6155dc277c0e6923df412e1b/65ba9c499e0d741836be0daf_favicon-black-small.png",
    "ogImage": "https://cdn.prod.website-files.com/6155dc277c0e6923df412e1b/6192c6364208f389eb6285e2_Narmi_OG-image-main.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 13,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Narmi'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a Demo",
      "reasoning": "Button #1 'Request a Demo' uses a vibrant brand color (#1B4338) and is a clear call-to-action, making it the primary CTA."
    },
    "secondary": {
      "index": 6,
      "text": "Request a Demo",
      "reasoning": "Button #6 'Request a Demo' uses a different color (#C9D8F2) and serves as a secondary CTA with a similar action-oriented text."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "financial institutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Narmi'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Narmi Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Narmi Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles