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Northstar Brand Identity

A complete profile of Northstar's visual system — colors, typography, components, and personality — extracted from https://www.northstarmoney.com/. Built for designers, agents, and AI tools.

Download JSON

Primary

#4047FF

Accent

#FFAD3D

Body Font

FaktPro

Heading

Garnett

Color Palette

Brand palette extracted from https://www.northstarmoney.com/.

primary

#4047FF

rgb(64, 71, 255)

secondary

#D8EBE9

rgb(216, 235, 233)

accent

#FFAD3D

rgb(255, 173, 61)

background

#F1F6F6

rgb(241, 246, 246)

textPrimary

#004A43

rgb(0, 74, 67)

link

#004A43

rgb(0, 74, 67)

Typography

Each font links to its Google Fonts page where available.

primary

FaktPro

FaktPro Google Fonts →

heading

Garnett

Garnett Google Fonts →

Garnett, Helvetica, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Northstar's actual button styles.

buttonPrimary

background #FFAD3D textColor #004A43 borderRadius 8px shadow none

Brand Personality

Tone: professional Energy: medium Audience: employees seeking financial wellness programs

Northstar Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: images.ctfassets.net

Source: northstarmoney.com

Image: images.ctfassets.net

Source: northstarmoney.com

Image: images.ctfassets.net

Source: northstarmoney.com

Image: images.ctfassets.net

Source: northstarmoney.com

Image: images.ctfassets.net

Source: northstarmoney.com

Image: images.ctfassets.net

Source: northstarmoney.com

Frequently Asked Questions

What is Northstar's primary brand color?

Northstar's primary brand color is #4047FF. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Northstar use?

Northstar uses #FFAD3D as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Northstar use?

Northstar uses FaktPro for body text and Garnett for headings. Fonts were detected on https://www.northstarmoney.com/ as part of their live design system.

Does Northstar use a light or dark theme?

Northstar's primary site uses a light color scheme, with a background of #F1F6F6.

Where can I find Northstar's logo?

Northstar's logo is available directly on their site (https://www.northstarmoney.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.northstarmoney.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Northstar.

Methodology

Brand data on this page was extracted from https://www.northstarmoney.com/ on 2026-06-08 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Northstar.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/northstar.json GET /branding/northstar/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "FaktPro",
      "role": "body"
    },
    {
      "family": "Garnett",
      "role": "heading"
    },
    {
      "family": "PostGrotesk",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#4047FF",
    "secondary": "#D8EBE9",
    "accent": "#FFAD3D",
    "background": "#F1F6F6",
    "textPrimary": "#004A43",
    "link": "#004A43"
  },
  "typography": {
    "fontFamilies": {
      "primary": "FaktPro",
      "heading": "Garnett"
    },
    "fontStacks": {
      "heading": [
        "Garnett",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "PostGrotesk",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "FaktPro",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFAD3D",
      "textColor": "#004A43",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://d2dizdekwkg6b2.cloudfront.net/assets/favicon/apple-touch-icon-a0694e312bfe63e45531d48bef335518a0ce055228bd6f3bf2e4625ae5a15ace.png",
    "ogImage": "https://images.ctfassets.net/spo69q0wewfi/7wYTtJ49FRAgAZQZDPmIv5/56b003331e41f318f527eadc964860a4/Northstar-the-financial-benefit-employees-deserve.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a tour",
      "reasoning": "Button #0 is selected as the primary CTA because it uses a vibrant brand color (#FFAD3D) and has action-oriented text ('Request a tour'), making it stand out as the main call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same background color (#FFAD3D), so no valid secondary button exists with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "employees seeking financial wellness programs"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Northstar Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Northstar Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles