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Nous Research Brand Identity

A complete profile of Nous Research's visual system — colors, typography, components, and personality — extracted from https://nousresearch.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#0071A9
Accent
#FF0000
Body Font
Times New Roman
Heading
Times New Roman

Color Palette

Brand palette extracted from https://nousresearch.com/.

primary
#0071A9
rgb(0, 113, 169)
secondary
#69727D
rgb(105, 114, 125)
accent
#FF0000
rgb(255, 0, 0)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#FF0000
rgb(255, 0, 0)

Typography

Each font links to its Google Fonts page where available.

primary
Times New Roman
Times New Roman Google Fonts →
heading
Times New Roman
Times New Roman Google Fonts →
Times New Roman
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Nous Research favicon
Favicon
Nous Research social image
Social Card

Brand Personality

Tone: professional Energy: medium Audience: tech enthusiasts and AI researchers

Nous Research Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Nous Research's primary brand color?

Nous Research's primary brand color is #0071A9. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Nous Research use?

Nous Research uses #FF0000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Nous Research use?

Nous Research uses Times New Roman as the primary typeface across body and headings.

Does Nous Research use a light or dark theme?

Nous Research's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?

This profile was extracted from https://nousresearch.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Nous Research.

Methodology

Brand data on this page was extracted from https://nousresearch.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Nous Research.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Courier Prime",
      "role": "monospace"
    },
    {
      "family": "Times New Roman",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0071A9",
    "secondary": "#69727D",
    "accent": "#FF0000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#FF0000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "heading": [
        "Times New Roman"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "courier",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {},
  "images": {
    "favicon": "https://nousresearch.com/apple-touch-icon.png",
    "ogImage": "/wp-content/uploads/2024/03/Noushirt-2.webp"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo - the candidate is invisible and does not meet the criteria for a visible, primary brand logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "tech enthusiasts and AI researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo - the candidate is invisible and does not meet the criteria for a visible, primary brand logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}

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