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Ona Brand Identity

A complete profile of Ona's visual system — colors, typography, components, and personality — extracted from https://ona.com/. Built for designers, agents, and AI tools.

Download JSON

Primary

#397554

Accent

#0A0E19

Body Font

ABC Diatype

Heading

Martina Plantijn

Color Palette

Brand palette extracted from https://ona.com/.

primary

#397554

rgb(57, 117, 84)

secondary

#374151

rgb(55, 65, 81)

accent

#0A0E19

rgb(10, 14, 25)

background

#ECECEC

rgb(236, 236, 236)

textPrimary

#0A0E19

rgb(10, 14, 25)

link

#0A0E19

rgb(10, 14, 25)

Typography

Each font links to its Google Fonts page where available.

primary

ABC Diatype

ABC Diatype Google Fonts →

heading

Martina Plantijn

Martina Plantijn Google Fonts →

Martina Plantijn, serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Ona's actual button styles.

buttonPrimary

background #0A0E19 textColor #FFFFFF borderColor #0A0E19 borderRadius 8px shadow none

buttonSecondary

background #F2F2F2 textColor #0A0E19 borderColor #F2F2F2 borderRadius 8px shadow none

Brand Personality

Tone: professional Energy: medium Audience: business professionals

Ona Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: mintcdn.com

Source: ona.com

Image: ona.com

Source: ona.com

Image: mintcdn.com

Source: ona.com

Image: ona.com

Source: ona.com

Image: ona.com

Source: ona.com

Image: ona.com

Source: ona.com

Frequently Asked Questions

What is Ona's primary brand color?

Ona's primary brand color is #397554. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Ona use?

Ona uses #0A0E19 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Ona use?

Ona uses ABC Diatype for body text and Martina Plantijn for headings. Fonts were detected on https://ona.com/ as part of their live design system.

Does Ona use a light or dark theme?

Ona's primary site uses a light color scheme, with a background of #ECECEC.

Where can I find Ona's logo?

Ona's logo is available directly on their site (https://ona.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://ona.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ona.

Methodology

Brand data on this page was extracted from https://ona.com/ on 2026-04-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Ona.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/ona.json GET /branding/ona/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ABC Diatype",
      "role": "body"
    },
    {
      "family": "Martina Plantijn",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#397554",
    "secondary": "#374151",
    "accent": "#0A0E19",
    "background": "#ECECEC",
    "textPrimary": "#0A0E19",
    "link": "#0A0E19"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ABC Diatype",
      "heading": "Martina Plantijn"
    },
    "fontStacks": {
      "heading": [
        "Martina Plantijn",
        "serif"
      ],
      "body": [
        "ABC Diatype",
        "sans-serif"
      ],
      "paragraph": [
        "ABC Diatype",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "18px",
      "h2": "40px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0A0E19",
      "textColor": "#FFFFFF",
      "borderColor": "#0A0E19",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F2F2F2",
      "textColor": "#0A0E19",
      "borderColor": "#F2F2F2",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22h-7.75%20%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2089%2031%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M18.849.293c.9%200%201.756.391%202.356%201.043L28.958%209.2c.6.608.985%201.434.985%202.39v7.865c0%20.956-.385%201.781-.985%202.39l-7.753%207.865c-.6.652-1.457%201-2.356%201h-7.754a3.274%203.274%200%200%201-2.399-1L.942%2021.846c-.6-.609-.942-1.434-.942-2.39v-7.865c0-.956.343-1.782.942-2.434l7.754-7.865C9.34.684%2010.153.293%2011.095.293h7.754Zm-8.406%207.204c-1.884%200-3.383%201.564-3.383%203.433v9.187a3.38%203.38%200%200%200%203.383%203.39H19.5c1.842%200%203.342-1.521%203.342-3.39V10.93c0-1.869-1.5-3.433-3.342-3.433h-9.057Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cg%20opacity%3D%221%22%20style%3D%22fill%3A%20none%20!important%3B%20opacity%3A%201%20!important%3B%22%3E%3Cpath%20d%3D%22M39.97%201.11c.165%200%20.319.09.401.235l9.585%2016.913c.236.416.863.246.863-.235V1.578c0-.259.208-.469.463-.469h5.765c.255%200%20.462.21.462.47v27.85c0%20.259-.207.47-.462.47h-6.975a.463.463%200%200%201-.4-.234l-9.626-16.772c-.238-.414-.862-.243-.862.236v16.3c0%20.259-.208.47-.463.47h-5.724a.467.467%200%200%201-.463-.47V1.579c0-.26.208-.47.463-.47h6.973Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M78.3%201.11c.193%200%20.366.122.433.305l10.238%2027.85a.469.469%200%200%201-.434.633h-5.861a.463.463%200%200%201-.435-.31l-1.725-4.85a.463.463%200%200%200-.436-.31H68.323a.462.462%200%200%200-.434.31l-1.726%204.85a.464.464%200%200%201-.435.31h-5.86a.468.468%200%200%201-.433-.633L69.71%201.415a.463.463%200%200%201%20.433-.306H78.3Zm-3.662%206.95a.46.46%200%200%200-.871%200l-3.641%2010.312a.469.469%200%200%200%20.435.628h7.282c.32%200%20.543-.322.435-.628L74.638%208.06Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E",
    "favicon": "https://ona.com/favicon-96x96.png",
    "ogImage": "https://ona.com/images/content/sanity/Ona_OG_Image__4_.jpg?v=1",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Ona'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Start for free",
      "reasoning": "Button #1 'Start for free' has a vibrant dark background (#0A0E19) and action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Request a demo",
      "reasoning": "Button #4 'Request a demo' has a different background color (#F2F2F2) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Ona'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Ona Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Ona Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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