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OpenMind Brand Identity

A complete profile of OpenMind's visual system — colors, typography, components, and personality — extracted from https://openmind.org/. Built for designers, agents, and AI tools.

Download JSON
Primary
#246BEE
Accent
#246BEE
Body Font
InterTight
Heading
InterTight

Color Palette

Brand palette extracted from https://openmind.org/.

primary
#246BEE
rgb(36, 107, 238)
secondary
#E9F0FD
rgb(233, 240, 253)
accent
#246BEE
rgb(36, 107, 238)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#9CA3AF
rgb(156, 163, 175)

Typography

Each font links to its Google Fonts page where available.

primary
InterTight
heading
InterTight
InterTight
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

OpenMind logo
Logo
OpenMind favicon
Favicon

UI Components

Live previews rendered using OpenMind's actual button styles.

buttonPrimary
background #FFFFFF textColor #000000 borderRadius 24px shadow none
buttonSecondary
background transparent textColor #000000 borderColor #E5E5E5 borderRadius 24px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy professionals

OpenMind Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is OpenMind's primary brand color?

OpenMind's primary brand color is #246BEE. It anchors the visual identity across their website, product UI, and marketing materials.

What font does OpenMind use?

OpenMind uses InterTight as the primary typeface across body and headings.

Does OpenMind use a light or dark theme?

OpenMind's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find OpenMind's logo?

OpenMind's logo is available directly on their site (https://openmind.org/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://openmind.org/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by OpenMind.

Methodology

Brand data on this page was extracted from https://openmind.org/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by OpenMind.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "InterTight",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#246BEE",
    "secondary": "#E9F0FD",
    "accent": "#246BEE",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "InterTight",
      "heading": "InterTight"
    },
    "fontStacks": {
      "heading": [
        "InterTight"
      ],
      "body": [
        "InterTight"
      ],
      "paragraph": [
        "InterTight"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#E5E5E5",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://openmind.com/assets/header-logo-CCgaLhXq.png",
    "favicon": "https://openmind.com/logo.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'OpenMind'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "SSttaarrtt  BBuuiillddiinngg",
      "reasoning": "Button #2 ('Start Building') is likely the primary CTA due to its action-oriented text and distinct background color (#FFFFFF), which stands out compared to the transparent buttons."
    },
    "secondary": {
      "index": 0,
      "text": "TTaallkk  ttoo  SSaalleess",
      "reasoning": "Button #0 ('Talk to Sales') is selected as secondary due to its supportive action text and transparent background, making it less prominent than the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'OpenMind'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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